Guido X Jansen

CRO.CAFE English

Business EN ↓ 85 episodes

Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 10...

Author

Guido X Jansen

Episodes

How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques, with Chris Lee and John Dawson 15.02.2020 24:44

We learn how one of the largest gaming brand has implemented robust marketing measurement & optimization techniques that completely changed marketing budgets Guest: John Dawson URL: https://www.cro.cafe/guest/john-dawson

Implementing behavioral sciences in agile teams, with André Morys (konversionsKRAFT) 27.01.2020 45:00

Unfortunately something went wrong with the audio of the host (Guido) mid-interview. Luckily we had a backup but this is the cause of a bit lower quality starting at around 27 min (only for the host track). Guest: Andre Morys URL: https://www.cro.cafe/guest/andre-morys

AI & Personalization, with Guy Yalif & Niels Reimer 24.01.2020 30:17

Guest 1: Guy Yalif URL: https://www.cro.cafe/guest/guy-yalif | Guest 2: Niels Reijmer URL: https://www.cro.cafe/guest/niels-reijmer

Optimizing for Friction, with Roger Dooley & Bart Schutz (Online Dialogue) 15.01.2020 34:26

Guest 1: Roger Dooley URL: https://www.cro.cafe/guest/roger-dooley | Guest 2: Bart Schutz URL: https://www.cro.cafe/guest/bart-schutz

CH2019: Privacy, Analytics and CRO, with Aurélie Pols & Rick Dronkers 10.01.2020 27:33

Guest 1: Aurélie Pols URL: https://www.cro.cafe/guest/aurelie-pols Guest 2: Rick Dronkers URL: https://www.cro.cafe/guest/rick-dronkers

Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google) 04.11.2019 19:32

Acting on your analytics data in an increasingly cookieless world - Recent regulatory and browser changes are making it increasingly challenging to collect, connect & analyse cookie-based data. The future is unsure. Discover how data can still be activated within the scope of recent changes, and how some of our largest clients have approached this challenge. The recent launch of the App + Web...

Analytics is a product – treat it as such, with Prolet Miteva & Matthew Niederberger 04.11.2019 40:46

Prolet's session at #DAC19: Analytics is a product – treat it as such - With analytics finally taking center stage, you are thinking “But what is next?” The truth is you are already further on the path than you might imagine. Every analytics project, be it instrumentation, analysis, or advanced modeling you embark on is already on its way to being a product. The only part missing is you treating i...

Digital analytics trends: a changing industry and what's next, with Krista Seiden 04.11.2019 28:57

Krista's session at #DAC19: Digital analytics trends: a changing industry and what's next - The digital analytics industry has seen a lot of changes in recent years, both in terms of new products and ways of doing analysis, and how analysts want to use such tools and access data. In this talk, Krista will touch on the shifting trends she's seen and dig into new tools such as Google's App+Web track...

Why focussing on a culture of experimentation is a waste of time, with Manuel DaCosta (Effective Experiments) 20.10.2019 29:27

Guest: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costa

Welcome new CRO.CAFE listener! 08.11.2018 2:32

Teaser episode with info for new listeners!