CPQ Podcast

In this CPQ Podcast episode, Frank Sohn speaks with  Ethan , co-founder of  Vendori , a fast-growing CPQ startup focused on reducing implementation time, cutting costs, and delivering faster ROI through a  no-code, multi-tenant solution . Ethan shares his journey from  Wall Street M&A at Merrill Lynch  to leadership roles at  SAP and Citrix , where he saw firsthand how traditional CPQ tools often...

In this must-listen episode of the CPQ Podcast, we dive into one of the most talked-about trends in the Configure, Price, Quote (CPQ) space: Artificial Intelligence . Is AI in CPQ a game-changer today—or a promise for tomorrow? Join us as we explore the real-world state of AI in CPQ from the perspective of a seasoned CPQ expert (not an AI evangelist!). We cut through the hype and take a practical...

In this episode, we explore a key question: How do you choose the right CPQ solution? Many customers come to Novus CPQ with a long list of vendors—often 6 to 20. Using our proven process, including targeted questionnaires, we help reduce that to a focused shortlist of 6–8 top candidates. We explain how these lists are typically formed—from consulting partners, direct vendor outreach, internet rese...

In this episode of the CPQ Podcast, we sit down with  Tom Stergios , co-founder of Craton Consulting, to explore his  3 5-year journey in the Quote-to-Cash space . Tom shares his experiences building high-impact consulting teams, including his leadership at ATG, where he scaled a 600-person Quote-to-Cash practice later acquired by Cognizant. We dive into  Craton's role in the CPQ ecosystem , helpi...

In this episode, we answer key questions about our own Industry Analyst Report, the "CPQ Sales Report." Exciting news—it's now available for SAP CPQ! So far, we've released four reports covering Camos Software, Bit2Win, Xait, and Engineering Intent , with more coming soon, including Salesforce Revenue Cloud Advanced (RCA). We discuss why we created this report (because the world clearly doesn't ha...

In this episode of the CPQ Podcast, Frank sits down with Kristofer to dive into the evolution of DynaMaker, a platform that seamlessly integrates CAD and visualization software with CPQ vendors. Kristofer shares insights on how DynaMaker enhances usability for engineers, fosters community engagement, and advances API integration. They also discuss the growing demand for visual configuration in CPQ...

In this episode of the CPQ Podcast, we sit down with  Leon Panjtar , Co-Founder & CEO of  SaleSqueze , to explore his journey from industrial automation and robotics to transforming manufacturing sales. Leon shares insights on how his company is simplifying complex manufacturing processes through CPQ and digital transformation, making sales and product configuration more accessible to non-technica...

From dot-com dreams in Prague to cutting-edge 3D CPQ with AI, dive into the journey of Matthew Gertner, CEO of Salsita Software. Discover how his unique background in linguistics and computer science fuels a company revolutionizing custom product sales. We explore the rise of web-based CPQ, the power of 3D configurators, and how AI is shaping the future of online sales. Learn how Salsita is helpin...

Unlock the potential of your CPQ with AI and unified data. We discuss how combining these technologies can drive smarter quoting, personalized recommendations, and improved sales efficiency. This episode provides a high-level overview of the concepts, benefits, and crucial risk considerations for businesses looking to leverage this powerful combination.

Two years later, interest in CPQ and AI remains strong. While AI is now widely used daily for various tasks, CPQ adoption of AI is less clear. Although many vendors have announced AI capabilities (or rebranded existing machine learning as AI, which is technically accurate), it's still unclear what AI features customers truly need in CPQ solutions. Therefore, I explored what different language mode...

In this episode, we bring you key excerpts from a recent webinar featuring  Configit and Coolshop .  Configit , a leading CPQ vendor from Denmark, was represented by  Max Mirbaz, VP of Global Partner Business .  Coolshop , an IT & Service company that partners with Configit on solution implementations, was represented by  Enrico Magnone, Chief Strategy Officer . The discussion is divided into thre...

Daniel shares his unique career path and how his background informs his approach to business. He discusses how servicePath helps businesses manage complex product configurations, pricing, and deployments. In the interview, you'll learn about: How servicePath evolved from addressing the challenges of Managed Service Providers (MSPs) to a broader solution for various industries. The platform's uniqu...

In this episode of the CPQ Podcast, Frank sits down with Martin Spritzer, the founder and CEO of iQuoteXpress, a software designed to simplify and streamline CPQ processes for salespeople by salespeople. Key discussion points: The impact of sales automation and customer success on businesses How iQuoteXpress simplifies CPQ processes with automation and customization The top 3 capabilities clients...

In this episode, we sit down with Sandhya, the visionary founder of DealDox. Sandhya shares her inspiring journey from a corporate sales role at giants like Disney and Salesforce to launching her own company to revolutionize the CPQ space. We delve into: The Pain Points of Sales Teams:  Sandhya discusses the inefficiencies and time-consuming tasks that plague sales teams and how Deal Docs addresse...

The CPQ Podcast team has some updates for you before we take a short break for the winter holidays. 1. CPQ Sales Reports Are Here! We've been busy collaborating with CPQ vendors throughout 2024. We're proud to announce the release of our first industry analyst report called "CPQ Sales Report." These insightful reports analyze leading CPQ solutions, highlighting their strengths and ideal use cases....

Join Frank as he sits down with Suren Reddy, co-founder and principal at Cloudely, a leading Salesforce and Conga CPQ System Integrator. In this insightful episode, Suren delves into the world of CPQ, discussing: A Diverse Client Base:  Learn how Cloudely caters to a wide range of clients, from SMBs to large enterprises. Innovative No-Code/Low-Code Solutions:  Discover "Config," Cloudely's proprie...

This week on the CPQ Podcast, we ditch the script and dive deep with industry veteran Manika Goyal, Founder of Intellicloud Solutions. With 20 years of experience conquering the telco landscape, Manika isn't afraid to shake things up.  Discover why she ditched the traditional SI model and built an AI-powered product configurator specifically for the telecom industry. Get ready to hear about: The s...

Unleashing the CPQ Artist Within: Canidium Integrates Creativity with Technology This episode of the CPQ Podcast takes a unique turn as Frank chats with Andy Kumar, the CPQ + Pricing Practice Lead at Canidium. Forget your typical CPQ expert – Andy's background in art and anthropology brings a fresh perspective to the table. Intrigued? We dive deep into how Canidium leverages a powerful trio of CPQ...

In this insightful conversation, Sandeep shares his entrepreneurial journey from the early days of February 2021 to the present. We delve into the crucial role of combining CPQ, Billing, and Metering, and explore how Artificial Intelligence is revolutionizing MonetizeNow. Sandeep also discusses the latest trends in the CPQ/Billing/Metering industry, highlighting why MonetizeNow is the ideal soluti...

Join us on this episode of the CPQ Podcast as we delve into the world of Configure, Price, Quote (CPQ) with industry veteran Charan Singh, Principal at Deloitte Digital. Charan brings over 20 years of business experience to the table, and in this episode, he'll be sharing his insights on: Customer Segmentation Strategies:  How does Deloitte Digital structure and understand their customer base? CPQ...

Join us for a deep dive into Salesforce-focused CPQ solutions in Germany with Dennis Knodt, Founder & Managing Director, and Ivan Todorov, Managing Director, from Valuent. These industry experts share valuable insights on: The inspiration behind Valuent and its journey  (combines "why" and "how" they started) Their target market segments  (clarifies focus areas) Valuent's Salesforce consulting exp...

In this episode, I sit down with Frederik Taleman, founder and CEO of Hive CPQ, and Vera Vingerhoets, their Sales and Marketing Director. Join us to hear their insights on:    Growth Strategies : Frederik shares how Hive is scaling rapidly by building a powerful reseller and system implementer network. Low-Code/No-Code Approach : Vera highlights the impact of this approach that empowers users to b...

Have you been wondering how to best leverage customer reference calls to make better CPQ Solution decisions? In this episode, we dive into the essential questions: who, what, when, where, why, and how. We'll share practical tips and best practices to make the most of these important and powerful calls.

Unleash the power of modularity!  This episode features Karl-Johan Linghede, a business veteran with over 25 years of experience, hailing from Stockholm, Sweden. He's the mastermind behind Modular Management, a company that's been revolutionizing how businesses handle complexity since its research roots in the 90s at Sweden's Royal Institute of Technology. Get ready to: Discover Karl-Johan's initi...

Ever wondered what Salesforce CPQ customers are asking about migrating to RLM? This episode dives deep with CPQ veteran Phil Rapp, who's seen it all from Big Machines to his own company, Ascribe IT. Phil unpacks current projects with Salesforce and Logik.io , shares insights from the Mile Hi Dreamin' event, and reveals the top integration needs and customization trends he's encountering. Learn wha...