CPQ Podcast

Evaluating Configure-Price-Quote (CPQ) solutions and drowning in buzzwords, vendor decks, and generic analyst reports? In this solo episode of the CPQ Podcast , Frank walks you through something he has been building for exactly that problem: the CPQ Sales Report from Novus CPQ. This is not a sales pitch. Think of this episode as a reference guide you can come back to whenever you need to shortlist...

In this episode,  Frank Sohn  talks with  Hiren Shah , founder of  B2B-Matrix , about how small and mid-sized manufacturers and distributors are modernizing their sales processes through  AI-driven CPQ, CRM, and ERP integration . Hiren, a former  SAP America  consultant turned  Salesforce expert , shares his perspective on the future of  Configure-Price-Quote (CPQ) ,  Revenue Cloud , and  AI in sa...

Confused by all the CPQ options out there? You're not alone — with more than 135 vendors and endless marketing claims, figuring out where to start can feel impossible. In this episode, host Frank Sohn (Novus CPQ Consulting) breaks down the CPQ landscape in under 15 minutes and shows you a smarter way to learn it. You'll hear how the CPQ Briefing Subscription helps you cut through the noise with sh...

How do you prove CPQ value in CFO terms—not hype? In this episode,  Cameron Marsh , Analyst at  Nucleus Research , breaks down how their  ROI Case Study  and  Value Matrix  quantify CPQ outcomes customers feel every day: faster quote cycles, higher throughput with the same team, better margins from pricing, and fewer back-and-forth revisions thanks to visualization. We also dig into why  data qual...

In this CPQ Podcast episode, Frank Sohn  talks with  Martin Johansen , founder of Mercura , a Denmark-based CPQ vendor focused on small to mid-sized manufacturers. With a background in finance and international business, Martin started Mercura straight out of college—initially building a configurator "by accident" for a customer request—and has since grown it into a SaaS platform used across Europ...

Host  Frank Sohn  welcomes  Marc de Mey  of  Merkato Group —the team behind  Merkato CPQ  and brands  Quootz ,  CPQ Belgium ,  Sell It Easy ,  CPQing Solutions , and  DOK.legal . Marc shares his path from  aircraft mechanics  to CPQ leadership and explains how Merkato's  low-code/no-code ,  API-first ,  headless  architecture helps manufacturers move from complex requirements to accurate quotes fa...

Headed to  Dreamforce (Oct 14–16) ? In 30 minutes, Salesforce's  David Beebe  breaks down: RCA now : 6 releases, faster UX, upgraded  constraint builder Revenue Cloud Billing : what's new + why demand is spiking Unified CPQ + Billing : fewer errors, faster cycle time Pricing & AI/Agents : usage-based, analytics, interoperability Sessions to add : RC Keynote, Consumption Models, Invoice-to-Cash Lis...

In this episode of the CPQ Podcast, Frank Sohn welcomes  Adam Wainright , a veteran with 15+ years in the  Configure, Price, Quote (CPQ)  space, now helping lead HubSpot's CPQ and revenue strategy. Adam shares his career journey across Selectica/Determine, CallidusCloud, Clari, Cacheflow (acquired by HubSpot), and beyond. Adam discusses: HubSpot's CPQ launch  at INBOUND and how it delivers  speed,...

In this CPQ Podcast episode, host  Frank Sohn  speaks with  Tarak Patel, Sr. Vice President of Product and Technology at Aleran Software , about how Aleran is bringing  sustainable innovation  to Configure, Price, Quote (CPQ) and digital commerce. Aleran's  Connected Commerce platform  is designed for  mid-size manufacturers ($20M–$1B)  and their channel partners. Built on  headless, API-first, cl...

In this episode of the CPQ Podcast, host Frank Sohn sits down with  Matthias Radner of Resolto , a Festo company, to discuss his journey from face-to-face mattress sales to enterprise CPQ software. Matthias shares how early lessons in customer interaction shaped his approach to selling Configure, Price, Quote solutions, and why patience is key in long sales cycles—like when a customer signed an of...

The CPQ Podcast is taking a short late summer break — but we'll be back with new episodes on September 21 ! In this quick update, Frank Sohn shares what's happening at Novus CPQ in the meantime: ✅ 18+ CPQ Briefings now available – more coming soon ✅ CPQ Sales Report updates for XaitCPQ , camos software , and Bit2win ✅ CPQ Selection help for customers evaluating vendors ✅ CPQ Circle Subscriptio...

In this episode of the CPQ Podcast, we dive deep into one of the most talked-about moves in the CPQ space— ServiceNow's acquisition of Logik.ai  for a reported $500 million. I'm joined by  Anandan "AJ" Jayaraman , VP of the Lead to Cash portfolio at ServiceNow, and  Christopher Shutts , Co-Founder and CEO of Logik.ai, for an exclusive, behind-the-scenes conversation. Together, we explore what this...

In this episode of the CPQ Podcast, we welcome  Don Khamapirad , CEO of  Veloce Apps , to explore how modern CPQ solutions are evolving for complex industries like manufacturing, life sciences, business services, and fintech. Don shares his journey from Oracle and Apttus/Conga to leading multiple startups through growth stages—and now driving Veloce's transformation from a software provider to a f...

In this episode, we sit down with Derik Quinn, Managing Director at Spaulding Ridge, to explore the fast-evolving landscape of CPQ, Revenue Management, and Salesforce Revenue Cloud Advanced (RCA). Derik shares insights from his two-decade journey across BigMachines, Apttus, Argano, and now Spaulding Ridge, where he leads large-scale quote-to-cash transformations in manufacturing, high-tech, and me...

In this episode, we sit down with  Bill Barlas , Co-Founder and Solution Architect at  Quick2Bid , a fast-growing system integrator specializing in  CPQ solutions  for mid-market manufacturers and enterprise service providers. With over  10 years of CPQ experience , Bill shares his unique journey—from working on his first CPQ project at a plumbing company using Blueprint CPQ (now  Xait CPQ ) to bu...

In this episode of the CPQ Podcast, we're joined by  Nikhil Muralitharan , Senior Director of Product Marketing at  Chargebee , to explore how modern CPQ solutions are evolving for software and digital service businesses. Nikhil shares his unique journey from software engineering to product marketing leadership—and how his career path mirrors his personal theme of "connecting the dots." We dive de...

In this episode, we're joined by  Tina Kung , Co-Founder and CTO of  Nue.io , a rising CPQ & Billing platform redefining the quote-to-cash experience for modern SaaS businesses. With a career spanning  Ariba, Oracle, Zuora, Salesforce, CA Technologies , and more, Tina brings over two decades of experience building and evolving  four generations of CPQ and Billing systems . 🔍 We discuss: Her journ...

In this CPQ Podcast episode, Frank Sohn speaks with Frits Haas, consultant at Twyn.ai—a no-code, AI-powered platform purpose-built for the telecom industry. Based in South Africa and backed by Jurumani with 450+ employees, Twyn.ai delivers a unified OSS/BSS solution that includes CRM, CPQ, order management, help desk, and more. Frits shares how Twyn.ai empowers Tier 1 to Tier 3 telcos and ISPs acr...

In this episode, Frank talks about CPQ Podcast listener feedback. We've heard from many of you that the podcast brings value in different ways—whether it's preparing for job interviews, learning about new CPQ solutions, or gaining insights from inspiring leaders and fresh ways of thinking. To help more like-minded listeners discover the CPQ Podcast, we kindly ask you to leave an online review—espe...

In this special episode, host Frank Sohn shares exciting details about three upcoming webinars designed to help CPQ buyers, implementers, and decision-makers navigate the CPQ landscape more confidently. 🔹 June 24 (Date TBC) – Launch of the CPQ Briefing Subscription Get early access to exclusive insights on 15+ CPQ vendors, with 40+ briefings expected by year-end. Learn how this new resource can s...

Looking for CPQ solutions and expert advice? In this episode of the CPQ Podcast, we're joined by Julian Hodges, Co-Founder of Sneeyeg, a ServiceNow system integrator specializing in CPQ, billing, and enterprise transformation. With over 20 years of experience from Amdocs, CloudSense, and Salesforce, Julian shares invaluable insights on achieving CPQ success. Discover why strong governance and effe...

In this episode, Frank speaks with  Kristian Frøstrup Madsen , a CPQ expert with over 13 years at  CPC  (now part of  PDSVision ), about how modular thinking is reshaping CPQ for complex manufacturing industries. They cover: How CPC approaches  Modular Architecture ,  Modular PLM , and  Modular CPQ Why a  product-focused background  leads to better CPQ outcomes than pure IT consulting The growing...

In this episode of the CPQ Podcast, we sit down with Philip Cunningham—CPQ veteran and co-founder of Shiftlogic—to explore his journey from the early BigMachines days through Oracle, SteelBrick, Salesforce, and now to leading one of Europe's fastest-growing Salesforce Revenue Cloud consultancies. Philip shares how his experiences at global CPQ leaders shaped his vision for Shiftlogic, a bootstrapp...

How do you bring structure to the chaos of service pricing? In this episode, Frank talks with  Tracey Shirtcliff , founder of  ScopeBetter , a "Services CPQ" platform helping creative agencies and consultancies ditch the spreadsheets and build scalable, repeatable pricing models. Tracey shares her journey from building Traffic Live to launching ScopeBetter, and why most of their competition is sti...

In this CPQ Podcast episode, Frank Sohn welcomes Jon Scott, Co-Founder and CEO of ScopeStack. With nearly 20 years of experience in the IT services industry, Jon shares the story behind launching ScopeStack in 2018 to eliminate the chaos of spreadsheets and manual SOW creation. Learn how ScopeStack's innovative platform bridges CRM and PSA systems, complements product CPQ solutions like Salesforce...