CPQ Podcast

In this episode of the CPQ Podcast, Frank Sohn speaks with Tiffany Devlin-Drye, Head of Solution Architecture at Roadrunner.ai , about Roadrunner's view of the CPQ market and its AI-native approach to quoting, approvals, and revenue operations. Tiffany shares her background as a Salesforce CPQ developer, solution architect, and former system integrator before joining Roadrunner.ai . She explains w...

In this episode of the CPQ Podcast, Frank Sohn speaks with Jagadish Bandhole, CEO and Founder of MobileForce.ai , about how CPQ is changing as AI, no-code administration, mobile workforces, and broader revenue operations requirements reshape the market. Jagadish describes himself as an engineer turned entrepreneur and shares how MobileForce has evolved since his last appearance on the CPQ Podcast...

In this short CPQ Podcast update, Frank Sohn shares a temporary Novus CPQ research access window running from June 18 to July 17. During this period, visitors can request one free CPQ Vendor Briefing from the Novus CPQ Briefing Library. In addition, selected CPQ Sales Reports are available through sponsored free access, starting with camos CPQ 365 and soon Engineering Intent / kBridge. The Yagna i...

In this solo episode of the CPQ Podcast, Frank Sohn discusses why many organizations are reassessing their Salesforce CPQ roadmap, what the shift toward Salesforce's newer Revenue Cloud and Agentforce Revenue Management direction may mean, and why customers should evaluate their next step through a practical lens: CPQ fit, technical debt, ERP integration, lifecycle requirements, administrative cap...

In this episode of the CPQ Podcast, Frank Sohn speaks with Godard Abel, co-founder and CEO of G2, about how AI, software reviews, and answer engines are changing the way companies evaluate CPQ and enterprise software. Godard shares G2's key priorities for 2026, including AI transformation, the integration of Gartner Digital Markets, and the growing importance of trusted software review data. With...

In this episode of the CPQ Podcast, Frank Sohn speaks with Rohit Chhabra, Chief Product Officer at Conga, about Conga's CPQ strategy, the role ofConga Smart CPQ, and how AI is becoming a broader part of the quote-to-cash and commercial operations landscape. Rohit shares insights from more than 25 years of business, engineering, and product leadership experience, including how his background shapes...

In this episode of the CPQ Podcast, Frank Sohn speaks with Parag Jagdale, Co-Founder and CEO of Unific, about the continued evolution of Quotific, Unific's CPQ and quoting solution for eCommerce-driven businesses. Parag explains how Quotific has developed since his last appearance on the podcast, including deeper integration with Shopify, support for customer-specific price lists, location-based i...

In this episode of the CPQ Podcast, host Frank Sohn sits down with  Siva Rajamani , the Co-Founder and CEO of  Everstage , to discuss the evolving landscape of Revenue Operations and the critical role of Configure, Price, Quote (CPQ) software in modern business. Siva shares his journey from managing Revenue Operations at Freshworks—where he witnessed the company scale from  $10M to $100M ARR —to f...

In this episode, Frank Sohn sits down with  Erik Pilgrim , Founder and CEO of  RenderDraw , to explore how 3D visualization is transforming the complex world of CPQ (Configure, Price, Quote). Erik shares his journey from leading pre-sales and product teams in the SAP and Salesforce ecosystems to founding RenderDraw just as the world changed in early 2020. We dive deep into how RenderDraw acts as a...

In this episode of the CPQ Podcast, Frank speaks with Eyal Orgil, co-founder and Chief Growth Officer of DealHub, about how the company has evolved over the past 12 years and what that growth says about broader trends in CPQ, billing, and revenue lifecycle management. Eyal reflects on the responsibility that comes with building a company of roughly 300 employees and serving around 1,000 customer o...

In this episode of the CPQ Podcast, Frank Sohn speaks with Rourke McCarron, founder of Kabaido, about building a modern CPQ solution for precision manufacturers. Rourke shares how his experience in the tooling industry revealed a disconnect between sales and engineering teams, which ultimately led him to launch Kabaido in late 2025.  The conversation explores how Kabaido is approaching complex quo...

In this episode of the  CPQ Podcast , Frank Sohn speaks with  Tyler Moini , Founder and Managing Director of  Expedite Commerce , about how the company has evolved since its earlier positioning around composable commerce and API-first architecture. Tyler explains why Expedite Commerce now describes its approach as a  governed execution platform , designed to help organizations manage commercial pr...

In this episode of the  CPQ Podcast , Frank Sohn speaks with  Garima and Pulin  about how AI-driven  fair market value (FMV)  intelligence can support pricing and CPQ-related processes in the used IT asset market. The conversation goes beyond product features and also explores the personal stories behind the business. Garima shares her journey from flight attendant to entrepreneur and explains why...

At Conga Connect 2026 in Orlando, Conga made one thing clear: it wants to be seen as more than a CPQ or CLM vendor. In this episode, Frank Sohn shares his high-level takeaways from the event, including Conga's new brand direction, what the company's "connected commerce" message means, and why the future of its three CPQ paths matters for customers and prospects alike. Frank also looks at the emerg...

It's a solo episode this week — interview scheduling has been unusually tough this year, so I'm using the opportunity to talk about something that's top of mind for many teams early in the year: CPQ selection. In this episode, I share the six questions that fix most CPQ shortlists before demos start: business model, biggest challenge, CRM fit, ERP fit, go-live speed, and company complexity. The go...

In this episode of the CPQ Podcast,  Sergey Jermakov  joins Frank Sohn to explore how  CLARITY  is moving beyond classic Quote-to-Cash into  intelligent revenue operations management —a broader approach that connects CPQ with billing, revenue processes, and monetization models. Sergey explains how his role has shifted from "sales leader" to  Revenue Architect , focused on designing scalable soluti...

In this episode of the CPQ Podcast, we sit down with  Dustin Anglen , Strategic Partnerships Manager at  PandaDoc , to discuss how PandaDoc CPQ supports faster quoting for  SMB teams  (roughly 5–500 employees). PandaDoc is widely known for  proposals and eSignature , and Dustin explains why CPQ is a natural extension—especially for organizations that want a  practical, easy-to-administer  approach...

In this CPQ Podcast episode, Frank Sohn sits down with  Nils Olsson , Chief Strategy, Product, and Customer Officer at  Tacton , to discuss how Tacton is evolving beyond traditional CPQ into a broader platform for configurable products. Nils shares his unique perspective as a former Tacton customer who joined the company in 2015, and explains why staying close to manufacturing customers—through re...

2025 was full of CPQ and Quote-to-Cash headlines: AI agents, platform transitions, consolidation, and promises of faster execution. Following those announcements is important — but it rarely tells the full story. In this episode, I look at what often gets lost between public messaging and real-world CPQ decisions. Drawing on patterns observed throughout 2025, I explore where market narratives dive...

It's the beginning of the year — a common time when companies evaluate a new CPQ or Revenue Management solution , or consider replacing what they have. If you've started researching and feel more confused than before , you're not alone. In this solo episode, Frank Sohn explains why CPQ selection is uniquely challenging: there are 125+ CPQ vendors , plus analyst rankings, review sites, partner inpu...

In this CPQ Podcast episode,  Frank Sohn  sits down with  Vinay Toomu , who leads both  ScaleFluidly  (CPQ / quote-to-order platform) and  CommerceCX  (a systems integrator working with Salesforce and Conga). Since Vinay's last appearance in 2023, ScaleFluidly has matured into a  full quote-to-order revenue orchestration platform —built on a  composable core engine  that customers can extend with...

In this CPQ Podcast episode,  Frank Sohn  talks with  Calvin Chow, Senior Director at Slalom Consulting , about what it really takes to move from  Salesforce CPQ  to  Salesforce Revenue Cloud (RCA/ARM) . Calvin has hands-on experience with multiple CPQ platforms — including  PROS, Apttus (now Conga), Salesforce CPQ / Revenue Cloud, Zuora CPQ, and Vlocity  — and shares what he wishes he had known a...

In this CPQ Podcast episode, Frank talks with Max from  Prodly  about the shift from  Salesforce CPQ  to  Revenue Cloud Advanced (now Agentforce Revenue Management, ARM)  and what it really takes to manage that transition successfully. They look at how Salesforce is moving customers to ARM, why this is  not a simple upgrade but a separate implementation project , and what that means for CPQ teams,...

In this CPQ Podcast episode, host Frank Sohn  talks with Andreas Westling , CEO and co-founder of Ignize , about how modern AI pricing  and CPQ  help B2B manufacturers increase EBIT , improve price fairness , and react faster to market volatility . Drawing on more than 20 years of pricing experience,  including his time as CEO of Navetti  (acquired by Vendavo). Andreas explains why pricing fundame...

In this episode of the CPQ Podcast, Frank Sohn sits down with Suren Reddy, founder of Cloudely, for a deep dive into where Configure-Price-Quote (CPQ) is heading—especially inside the Salesforce ecosystem. If you're evaluating Salesforce CPQ, or wondering what Revenue Cloud Advanced really changes, this conversation is for you. Suren breaks down Salesforce Revenue Cloud Advanced (RCA) and Revenue...