CPQ Podcast

What if the biggest challenge in CPQ isn't the configuration engine itself, but getting the right product knowledge into it? In this episode of the CPQ Podcast, Frank Sohn welcomes back  Kiana Mostajabian, Senior Director of Product Management at Configure One , to explore how artificial intelligence is changing product configuration, quoting, and sales processes for manufacturers of complex produ...

What does AI-native CPQ actually mean, and how is it different from adding AI capabilities to traditional CPQ software? In this episode of the CPQ Podcast, Frank Sohn speaks with Marc Uible, VP of AI at Threekit, about the company's evolution from 3D product visualization to AI-native Configure, Price, Quote (CPQ) software and AI-powered sales agents. Marc explains how Threekit is addressing the c...

How much should you know about CPQ before relying on software vendors, consultants or implementation partners to guide your next steps? In this episode, Frank Sohn discusses why CPQ buyers should first learn enough to ask good questions, challenge assumptions and look at the market from more than one perspective. He also introduces the new Novus CPQ Advisor , an independent starting point for expl...

In this episode of the CPQ Podcast, Frank speaks with Antonio Brkic, Chief Product Officer at Helioz Technologies, about the evolution of zipCPQ into HeliozOne and the company's broader vision for configurable product sales. Antonio explains why Helioz is moving from a CPQ-focused solution toward a modular platform that can support product configuration, pricing, quoting, e-commerce, spare parts,...

Copilot, assistant, agent — the terms get thrown around interchangeably, but they describe three very different levels of AI autonomy. So where does agentic AI actually belong in the configure-price-quote process, and where should humans stay firmly in control?  In this episode, Frank sits down with Sourabh Kukar, Director of Technical Consulting at Salesforce, where he leads a team of enterprise...

Renewals are becoming a strategic revenue priority — but why do so many companies still manage them through disconnected systems, spreadsheets, emails, and partner portals? In this episode, Frank talks with  Ram Rai, founder & CEO of Yagna iQ, and Manish Agrawal, Co-Founder & CTO , about how recurring revenue and renewal management are changing as companies move toward subscription and lifecycle-b...

Where does traditional CPQ stop—and where does engineering automation need to take over? In this episode, Frank sits down with Scott Heide, CEO of Engineering Intent, to explore how CPQ can support products that require far more than standard configuration, pricing, and quoting. Scott brings more than 30 years of experience working with engineer-to-order companies, knowledge-based engineering, and...

Salesforce CPQ is officially end of sale — but what does that actually mean for your business, and where do you go from here? In this episode, host Frank sits down with Jamie Trigg and Timo Taipale from ShiftLogic.io to unpack the shift from Salesforce CPQ to Agentforce Revenue Management (ARM), and why this transition is a full revenue transformation, not just a platform swap. Jamie brings nearly...

With Javed Jafar,  CPQ and Billing Expert with 20+ years of experience across enterprise implementations, advisory work, and customer-side transformation programs. How will AI change CPQ for customers, vendors, system integrators, and CPQ professionals? In this episode, Javed shares his perspective on why AI is not replacing CPQ expertise, but changing what good CPQ expertise looks like. Routine c...

Can AI actually replace the sales engineer in complex product configuration — without sacrificing accuracy? In this episode of the CPQ Podcast, host Frank sits down with Stanislav "Stan" Chirk, founder of R[ai]sing Sun, an EU-based AI solutions company building custom AI agents for B2B companies. Stan walks us through his journey from engineering and entrepreneurship into the world of Configure, P...

Can you trust an AI agent to configure your products, apply your pricing rules, and generate an accurate quote — every single time? According to Dr. Sanjay Mittal, founder of Predictika.ai and one of the original pioneers of constraint-based product configuration, the answer right now is: not without guardrails. In this episode of the CPQ Podcast, Sanjay breaks down one of the most underappreciate...

In this episode of the CPQ Podcast, Frank Sohn speaks with Tiffany Devlin-Drye, Head of Solution Architecture at Roadrunner.ai , about Roadrunner's view of the CPQ market and its AI-native approach to quoting, approvals, and revenue operations. Tiffany shares her background as a Salesforce CPQ developer, solution architect, and former system integrator before joining Roadrunner.ai . She explains w...

In this episode of the CPQ Podcast, Frank Sohn speaks with Jagadish Bandhole, CEO and Founder of MobileForce.ai , about how CPQ is changing as AI, no-code administration, mobile workforces, and broader revenue operations requirements reshape the market. Jagadish describes himself as an engineer turned entrepreneur and shares how MobileForce has evolved since his last appearance on the CPQ Podcast...

In this short CPQ Podcast update, Frank Sohn shares a temporary Novus CPQ research access window running from June 18 to July 17. During this period, visitors can request one free CPQ Vendor Briefing from the Novus CPQ Briefing Library. In addition, selected CPQ Sales Reports are available through sponsored free access, starting with camos CPQ 365 and soon Engineering Intent / kBridge. The Yagna i...

In this solo episode of the CPQ Podcast, Frank Sohn discusses why many organizations are reassessing their Salesforce CPQ roadmap, what the shift toward Salesforce's newer Revenue Cloud and Agentforce Revenue Management direction may mean, and why customers should evaluate their next step through a practical lens: CPQ fit, technical debt, ERP integration, lifecycle requirements, administrative cap...

In this episode of the CPQ Podcast, Frank Sohn speaks with Godard Abel, co-founder and CEO of G2, about how AI, software reviews, and answer engines are changing the way companies evaluate CPQ and enterprise software. Godard shares G2's key priorities for 2026, including AI transformation, the integration of Gartner Digital Markets, and the growing importance of trusted software review data. With...

In this episode of the CPQ Podcast, Frank Sohn speaks with Rohit Chhabra, Chief Product Officer at Conga, about Conga's CPQ strategy, the role ofConga Smart CPQ, and how AI is becoming a broader part of the quote-to-cash and commercial operations landscape. Rohit shares insights from more than 25 years of business, engineering, and product leadership experience, including how his background shapes...

In this episode of the CPQ Podcast, Frank Sohn speaks with Parag Jagdale, Co-Founder and CEO of Unific, about the continued evolution of Quotific, Unific's CPQ and quoting solution for eCommerce-driven businesses. Parag explains how Quotific has developed since his last appearance on the podcast, including deeper integration with Shopify, support for customer-specific price lists, location-based i...

In this episode of the CPQ Podcast, host Frank Sohn sits down with  Siva Rajamani , the Co-Founder and CEO of  Everstage , to discuss the evolving landscape of Revenue Operations and the critical role of Configure, Price, Quote (CPQ) software in modern business. Siva shares his journey from managing Revenue Operations at Freshworks—where he witnessed the company scale from  $10M to $100M ARR —to f...

In this episode, Frank Sohn sits down with  Erik Pilgrim , Founder and CEO of  RenderDraw , to explore how 3D visualization is transforming the complex world of CPQ (Configure, Price, Quote). Erik shares his journey from leading pre-sales and product teams in the SAP and Salesforce ecosystems to founding RenderDraw just as the world changed in early 2020. We dive deep into how RenderDraw acts as a...

In this episode of the CPQ Podcast, Frank speaks with Eyal Orgil, co-founder and Chief Growth Officer of DealHub, about how the company has evolved over the past 12 years and what that growth says about broader trends in CPQ, billing, and revenue lifecycle management. Eyal reflects on the responsibility that comes with building a company of roughly 300 employees and serving around 1,000 customer o...

In this episode of the CPQ Podcast, Frank Sohn speaks with Rourke McCarron, founder of Kabaido, about building a modern CPQ solution for precision manufacturers. Rourke shares how his experience in the tooling industry revealed a disconnect between sales and engineering teams, which ultimately led him to launch Kabaido in late 2025.  The conversation explores how Kabaido is approaching complex quo...

In this episode of the  CPQ Podcast , Frank Sohn speaks with  Tyler Moini , Founder and Managing Director of  Expedite Commerce , about how the company has evolved since its earlier positioning around composable commerce and API-first architecture. Tyler explains why Expedite Commerce now describes its approach as a  governed execution platform , designed to help organizations manage commercial pr...

In this episode of the  CPQ Podcast , Frank Sohn speaks with  Garima and Pulin  about how AI-driven  fair market value (FMV)  intelligence can support pricing and CPQ-related processes in the used IT asset market. The conversation goes beyond product features and also explores the personal stories behind the business. Garima shares her journey from flight attendant to entrepreneur and explains why...

At Conga Connect 2026 in Orlando, Conga made one thing clear: it wants to be seen as more than a CPQ or CLM vendor. In this episode, Frank Sohn shares his high-level takeaways from the event, including Conga's new brand direction, what the company's "connected commerce" message means, and why the future of its three CPQ paths matters for customers and prospects alike. Frank also looks at the emerg...