Counsel Cast

You work so hard every day in your firm to build a more profitable practice. But then you take a look at the numbers, and wonder why there isn’t much income left at the end of the day for you. Budgets can feel overwhelming. We create them to help us stay on target, but feel like money is being spent everywhere – how is it really contributing to your bottom line? In this episode, I speak with Brook...

When designing your firm’s website or marketing materials, it can be overwhelming to want to ‘get it right’.  Oftentimes, we forget that design has many iterations, and that the first draft of anything we create is rarely the final version. So, when it comes to your service design, are you designing assets with your clients in mind? Are you studying and taking into account how your potential...

Are you tired of trading time for money? If you said yes, this episode is for you! Kimberly Bennett teaches us how you can have more time for what you love, without the burnout, by making a few changes to your services, and by integrating subscriptions into your offerings. Kimberly is the Co-Founder of Fidu, a client experience platform, which was named the viewer’s choice winner and the $100,000...

Why do we as women shy away from creating social media content? Perhaps our perfectionism creeps in, our fears and doubts about being seen in a big way show up, or worse, making a mistake and worrying about how we will recover. These are all things we talk about in today’s episode, and I wanted to bring on Davina Frederick as she has real-life examples of how she has navigated through some of thes...

You were meant to take up space. Especially in the legal industry, which is typically male dominated, it’s more important now than ever before to stand up for yourself, your beliefs, and let your true self shine -- whether that’s with clients, in the courtroom, or at home. My guest this week is Nequosha Anderson, who is a business and intellectual property attorney. For the last eight years, she h...

What comes to mind when you think about ‘design thinking process’? If you’re unfamiliar with the concept, it’s about prioritizing empathy so that your client can have an excellent experience with you. How does this impact your bottom line? Because you’ll have happy clients who remember you in times of crisis, but who will also refer you to their loved ones. One of the biggest pieces to any lucrati...

Have you ever wondered about the secret to getting great PR for yourself and your firm? How do some lawyers get quoted over and over again in media publications on topics you know you’re the expert in? Meet Michelle Calcote King, and this week we’re diving into why PR is necessary to incorporate into your firm. Michelle is the Principal & President of Reputation Ink, a professional servic...

Imagine having a network of trusted and supportive colleagues supporting you in every new business venture or idea?   The power that a network has is crucial in any industry, but it’s especially important in the law industry, as it has an impact on your retention, client satisfaction and overall success of your firm.   In this episode, I speak with Kristen Gyolai, who has been representi...

How do you build rapport on social media as a lawyer? It’s a balance between ‘sharing it all’ and building that know, like and trust factor.   In this episode, I speak with Mitch Jackson, one of the most well-known active trial lawyers on social media.   Mitch was a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year.”   He’s been profile...

In this episode, I speak with Scott Pruim, who is with Integris, and we chat all about why it’s so important for law firms to hire out professional IT.   Scott had a short stint in law school, and has been in sales since 1998 across all sectors: blue collar/construction sales to white collar IT.    We talk about:   Fun facts about Scott: he coaches youth sports, likes to scuba...

In this episode, I speak with Wendee Lee Curtis about why it’s so important for lawyers to be on camera.   Wendee is a veteran Broadway performer, former entertainment & traffic reporter / news anchor and Founder of Confidence On Camera for CEOs & Entrepreneurs.    She shares with us in this week’s podcast episode why video is key in building the know, like and trust factor,...

In this episode, I speak with Pete Everitt, a UK-based digital entrepreneur. Pete learned his craft working in digital agencies specialising in e-commerce, SEO and paid traffic.    In 2016 Pete started his own agency, SO…, and in 2020 launched SEOHive - a productised SEO service that helps digital agencies build streams of recurring revenue. Pete also podcasts at RetainFM.   Pete is...

In this episode, I speak with Jake Minick -- the ‘Asheville DWI Guy’.    Concentrating his practice in DWI / DUI Defense , he has handled hundreds of DWI cases throughout Western North Carolina. The National Trial Lawyers association has named Jake one of its Top 100 Trial Lawyers from 2014-2017.    He is a General Member of the National College for DUI Defense, and has su...

In this episode, I speak with Sarah Moon, the founder & strategist at Sarah Moon & Co, a boutique website design and business strategy studio based in beautiful Portland in Oregon.   We talk a lot about how marketing and pricing your services go hand in hand, because ultimately how your packages are structured and packaged impact your revenue and marketing plan.   We talk about:...

In this episode, I speak with Steve Fretzin, who is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys.   Over the past 17 years, Steve has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.    We t...

In this episode, I speak with Ali Katz, Family Law Attorney and Founder and CEO of New Law Business Model.   What Ali Katz kept discovering was that the traditional law practice model we’ve been taught -- based on forms and documents, billable hours, and one-off transactions -- is broken, both for lawyers and their clients.    So, she invented a new law business model in her own pra...

In this episode, I speak with Shermin Lakha, the Managing Attorney and CEO of LVLUP Legal, a boutique female-owned virtual law firm dedicated to empowering underrepresented startups, businesses, and entrepreneurs to “level up” and make smart legal decisions.    Shermin started LVLUP Legal with the goal to modernize the legal field by creating an open level of communication. What sets her...

In this episode, I sit down with Rob Eyler, a Christian, father and business leader who loves to improve the status quo by leading teams of dedicated people to service above self.   Currently serving as the CEO and Founder of Capturely, Rob is focused on helping businesses grow with on-demand professional photography and video services. Rob has much success growing companies, and took his pre...

On the very first episode of the Counsel Cast Podcast, I sit down with my Strategic Partner, Michelle Hunter, to discuss why strategic positioning matters in the digital space.   Michelle is a content strategist and copywriter who believes proper positioning is the key to converting prospects into clients.    Michelle gives listeners actionable tips on: Connect with Michelle here: C...

The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy...