Counsel Cast

Communication skills for lawyers aren't soft skills. They're the job. Every client meeting, every hard update, every tough conversation depends on whether the other person actually hears you. If you've ever caught yourself in the middle of a call thinking "wait, what just happened?", you're not alone. And here's the good news: conversation is a skill, and nobody is born knowing how to do it. In th...

YouTube for AI search is how your law firm gets named when a potential client asks ChatGPT, Claude, or Perplexity who to hire. YouTube is, on average, the number one source AI tools cite, because every video is transcribed and AI treats it as third-party proof, not content you wrote about yourself. So when someone asks who to call for a partnership dispute and three other firms come back, the answ...

Omnipresence marketing for law firms means showing up consistently on every platform your future clients use, so they already know you and trust you before they ever call. If you’ve ever said “I don’t have the time, I don’t have a studio, and I do not want to be on camera,” that’s totally fair. But your future clients are not choosing you on credentials first. They’re choosing the lawyer they’ve a...

Local AI search is how ChatGPT, Google, and other AI tools decide which lawyers to recommend when someone in your city asks who to call. The firms AI names aren’t always the best ones. They’re the ones AI can actually figure out. If your Google Business Profile is half finished and your website says the same thing as every other firm in town, AI has no reason to pick you. In this episode of Counse...

How can you measure whether law firm PR is helping your firm grow? In this Counsel Cast Chambers episode, Karin Conroy revisits her conversation with Michelle Calcote King, Principal and President of Reputation Ink, about excess share of voice , the gap between your firm’s share of visibility and its share of the market. Michelle explains how earning more attention than your market position would...

Law firm authority is the trust you build before a prospect ever picks up the phone, and it is the difference between being found and being chosen. Plenty of firms show up in Google, in AI search, and in local service ads, and still don't get hired. If that sounds familiar, visibility is not your problem. Trust is. In this Q3 2026 edition of Counsel Cast Compendium, Karin Conroy, legal marketing c...

Is your law firm spending money to generate leads, only to lose prospective clients during intake? A strong website, effective SEO strategy, and consistent marketing can get someone to call your firm. But what happens in the next few minutes determines whether that lead becomes your client or hires the next lawyer who answers, listens, and builds trust. In this episode of Counsel Cast, Karin Conro...

How do you set a law firm ad budget? This Counsel Cast Chambers episode is with Ameet Khabra, founder of HopSkip Media, discussing how law firms should set advertising budgets using data rather than vague ranges. She explains that SEO and PPC work best together and that marketing efforts should not be siloed, with consistent messaging and content remaining central. In reviewing ad reports, she hig...

Why are law firms becoming more efficient with AI without seeing the same improvement in revenue? AI tools are helping lawyers complete research, analyze contracts, prepare documents, respond to clients, and manage their firms faster than ever. Yet many firms are discovering that saving time does not automatically translate into earning more money. In this episode of Counsel Cast, Karin Conroy wel...

What was happening in your client’s life before they called you, and what happens after your last conversation ends? This Counsel Cast Chambers episode is with Laura Hartnett, who asks lawyers what happens in a client’s life before they call and after the last conversation – questions most can’t answer. Drawing on her experience as a management consultant, litigation associate, and Fortune 100 in-...

Can podcast guesting help lawyers become more visible, trusted, and discoverable in the AI era? As AI-generated content floods the internet, polished information is becoming easier to produce. Genuine human connection, recognizable expertise, and trusted relationships are becoming far more valuable. In this episode of Counsel Cast, Karin Conroy welcomes Rachel Allen, owner of Bolt From the Blue, b...

Why are most firms fighting over the tiny slice of prospects ready to hire today while leaving eight parts of their marketing plan blank? This Counsel Cast Chambers revisits Allan Dib’s “One Page Marketing Plan,” framed as nine boxes that turn marketing into a simple, usable strategy rather than a long document. Allan explains using a scorecard to identify strengths and gaps across the before, dur...

Why do talented lawyers remain invisible while less experienced competitors become the names everyone remembers? In this episode of Counsel Cast, Karin Conroy sits down with Terry L. Fossum, founder of The Stage Advantage, former United States Air Force captain, bestselling author, and winner of a survival television competition, to explore how lawyers can build authority, earn trust, and become t...

How do you make sure a dinner-party referral turns into a call in the next 10 seconds? In this Counsel Cast Chambers episode, Becky Robinson, founder of Weaving Influence and author of “Reach,” defines reach as an expanding audience plus lasting impact rather than spikes or follower counts. Recorded in early 2023, the discussion emphasizes four commitments: value, consistency, longevity, and gener...

Most law firms think they have an SEO problem. They don't. They have a credibility problem, and SEO alone was never going to fix it. In this episode of Counsel Cast, Karin Conroy sits down with Andrew Colsky, JD, LLM, LPC, a former trial attorney and licensed professional counselor who founded Be-Picked and built the Credibility Generator, to unpack why being found and being chosen are two complet...

Is your podcast an authority asset? In this Counsel Cast Chambers episode, Alex Sanfilippo, founder of Podmatch and host of Podcasting Made Simple, argues that for law firms a podcast should be treated as an authority asset rather than judged by download numbers. He emphasizes that a small, targeted audience that converts is more valuable than a large general one, and suggests using completion/con...

Most law firms say referrals are their biggest source of business, yet very few have a repeatable system for generating them. Instead, they rely on doing great legal work, staying visible, and hoping referrals continue to arrive. In this episode of Counsel Cast, legal marketing consultant Karin Conroy sits down with referral strategy expert Delisi Friday to explain why referrals should never be le...

Why do so many lawyers talk well but still fail to persuade? In this Counsel Cast Chambers episode, speaking coach Juanita Wheeler, who has coached over 100 TEDx speakers and runs TEDx Brisbane, explains that the biggest public speaking mistake is making the presentation about yourself instead of the audience. She outlines a strategic approach to persuasive speaking: know exactly who you’re speaki...

Legal marketing is entering a new era where visibility is no longer determined by Google alone. AI search, LinkedIn, digital authority, and third-party credibility are changing how prospective clients discover, evaluate, and choose law firms. The firms that thrive will not be the ones adopting every new AI tool. They will be the ones using technology strategically while building authentic expertis...

Search everywhere optimization is the strategy of making your law firm discoverable across every platform where your future clients are forming decisions, long before they ever land on your website. By the time a potential client reaches out, they have already watched videos, scanned Reddit threads, asked AI tools for recommendations, and quietly built a shortlist. If your firm is not part of that...

Are your firm’s tech choices tied to revenue, or just random tools? In this Counsel Cast Chambers episode, Dave Sobel, an IT services veteran and host of “The Business of Tech”, argues law firms often adopt plugins and tools without strategy, failing to connect technology to revenue and security. He outlines three AI takeaways: it will impact everyone, it will likely roll out slower than experts p...

Most professionals don't have a LinkedIn problem. They have a positioning problem. In this episode, digital marketing strategist, author, and LinkedIn expert Neal Schaffer breaks down why so many professionals are active on LinkedIn but still struggle to generate meaningful visibility, authority, and business opportunities. If your profile looks like a resume, your content feels disconnected from...

Why is your ad spend rising while the phone still isn’t ringing with the right cases? In this Counsel Cast Chambers episode, Ryan Burch (15 years in digital advertising for Fortune 500 and local service businesses) explains that ad platforms are both powerful with the right inputs and optimized to take money quickly, so “boosting” posts or turning on ads without strategy often just increases budge...

Everyone's using AI now. That's the problem. Eight or nine months ago, if you were using AI at all, you were ahead. That window has closed. And if every firm has the same tools, the same technology, the same capabilities — AI is no longer your advantage. So what actually is? TJ Robertson is back on Counsel Cast and this conversation goes further than the last one. TJ is the founder of TJ Digital,...

In this Counsel Cast Chambers episode featuring John Demato, the discussion highlights common visual branding mistakes, especially the use of disingenuous stock photos that look fake and erode authenticity. It emphasizes creating consistent, strategic visual storytelling across a firm’s website, social media, and media kits by mapping how the firm wants to be perceived and what personality traits...