Counsel Cast

How do the mentally strong manage their money?  In a world where it seems like there’s a disconnect between those who have money and those who don’t, are there things we can do on a daily basis to transform our mindset around money? Joining me for this conversation is Winnie Sun. Winnie is one of the most trusted financial voices on social media today. With 20+ years of experience in the fina...

How can lawyers be healthier? It’s no secret that the legal industry has a high threshold for burnout. So, is there anything we can do about it?   My guest this week, Julian Hayes II says yes.   Julian is an author, an executive health consultant, and the founder of The Art of Fitness & Life. His mission is to help entrepreneurs, executives, and high performers elevate their status a...

How do you build a dream marketing team? There are two components to having a successful marketing team: a Rainmaker and a Visionary. Joining me for this conversation is Veronica Romney. Veronica is a Dream Team Architect helping online entrepreneurs dial in their human resources, develop phenomenal company cultures, and profitable bottom lines.  She’s a former Speaker and Trainer for Tony Ro...

Listen to this episode to learn why your law firm can’t ignore website accessibility. As we continue to advance in technology, we must always remember to create our content, documents and websites in a way that is accessible to people with disabilities. Amber sheds light on many different areas of importance when it comes to accessibility. Amber is the CEO of Equalize Digital, Inc., a Certified B...

Even though we are well into 2022, it’s important to keep up with the latest social media trends. It’s why Katie Brinkley joins me on the podcast this week, to talk all about her projections for the rest of this year.   I loved Katie’s approach to social media, in that she doesn’t believe you need to hop on every and all trends.   Katie Brinkley is a Social Media Strategist and Social Au...

Where do initial consultation calls go wrong? Consultation calls are an important part of building your practice and firm, but are there crucial mistakes you should be aware of? Liz Wendling joins me to talk about where most consultations go wrong, and how to fix it. Liz is the rainmaking attorney coach and the author of The Rainmaking Mindset and Consultations That Convert. Attorneys nationwide s...

Are you building an empire or a kingdom?  My guest, Travis Fox, shares this insightful analogy with us when it comes to building a firm that brings you fulfillment every single day. It comes down to how you show up as the leader of the firm, and also how you stay in your integrity when things get challenging. Dr. Travis W. Fox is an Actor, Producer, Director, Author & Keynote Speaker. He...

How do you leverage the power of LinkedIn as a lawyer?   LinkedIn is a powerful tool when it comes to networking and establishing yourself as a thought leader. There are many great features that my guest Allison Nunes goes into in our conversation.   Allison is the Director of Global Events for LinkedIn's sales org and has been with the company since 2013. In addition to her day job at L...

How do you figure out what your law firm is worth? And why would you need to do so in the first place?   Whether you’re planning to retire or simply sell off your firm, there are crucial factors you need to consider before making any decisions.   In this episode, I sit down with Bharat Kanodia, who has valued over 2000 businesses and signed off on assets worth $2.6 trillion in value.&nbs...

How do you avoid social media overwhelm? How do you turn your social media audience into a real community?   We’re discussing the power of social media for your firm in this episode.    Joining me is Andréa Jones, who has built an online business committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and dra...

What is the value of a great mentor? Why does mentorship matter for lawyers?   You may think back to your time as a junior associate and remember the specific people who impacted and helped shape your career from the beginning. Even if they didn’t know it, or if you didn’t realize it at the time, that’s a form of mentorship.   In this episode, we’re exploring why mentorship is a crucial...

When you start a new firm, you will always be met with uncertainty. Of course, you have a plan of how you want to run your firm, but there are many variables that can attempt to throw it off course. So, how do you navigate it? That’s what we’re talking about in this episode with Jeremy Widder, a criminal defense lawyer practicing in Southern Maryland. Jeremy started his solo practice in 2020 at th...

What is an intrapreneur and how can it help your firm?   Truthfully, when it comes to your firm, anyone can be an intrapreneur. It’s up to the leaders of the firm to foster and encourage the team to explore and support new ideas and ventures.   We talk about what intrapreneurship can do for your firm in this episode with Art Bell.    Art is a writer and former media executive k...

Can you attract an ideal client with your brand personality?   Most lawyers don’t get to learn the branding, marketing and content creation piece of their business while in law school. The challenge is, in order to be relevant in today’s digital economy, you have to have a presence online.   When it comes to brand personality, it’s so much deeper than the colors you pick or the fonts you...

Do you love being a lawyer, but can’t stand the sales hat that comes with it?   It’s no secret that sales plays a vital role in securing new clients and growing your firm.    What do we do when we want to close the business, but don’t want to use pushy, oldschool sales tactics? My guest, Merit Kahn, shares the four words that can transform your sales in this episode.   Merit Ka...

There are so many podcast episodes out there that talk about how to launch a podcast, but what happens after you launch? How do you make real money off of having a podcast? Is it even possible?   In this episode, we’re focusing on how to monetize a podcast with Simona Costantini, our podcast producer.   Simona is the Founder and CEO of Costantini Productions, a full-service podcast produ...

How do you deliver an outstanding presentation that keeps your audience engaged, attentive, and eager to hear more?  Whether it’s to your firm partners, or addressing a judge and jury, this week’s episode will give you insight into how to make each presentation worth listening to. My guest this week, Tyler Foley, is an accomplished film and stage performer and has been acting in film and tele...

How does your style attract your ideal client? What makes you stand out among your competitors? How do you want your clients to feel when they first meet you, and how do you want them to remember you after your meeting? These are all questions that we’re exploring in this podcast episode with Melanie Lippman. Melanie is an image consultant and believes that confidence is a woman’s most important a...

Google ads, Facebook ads, pay per click, TikTok, Instagram, LinkedIn – the list goes on.   In an ever-changing digital landscape, how do you know which tactic is right for you and your firm?   A key takeaway from this episode is that sometimes the old school marketing techniques still work, and this is what we’re talking about with Shreya Banerjee and Paul Counts: How to get free traffic...

What’s the difference between benchmarks and baselines when it comes to measuring your firm’s KPIs? Often, we set revenue and project-based goals to achieve on a quarterly or annual basis, without having a clear understanding of our KPIs, how to measure them, or how to shift them if they’re no longer aligned. We dive into all things KPIs with Jeff Smith in this episode. Jeff is affectionately know...

How do you double your website revenue? There are so many different strategies, and this week, we’re talking about a new concept called The Rule of 26.  Joining me for this conversation is Michael Buzinski, President & CMO of Buzzworthy Website Marketing.  Michael is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by t...

For so many law firms, SEO can feel like the golden ticket or all-encompassing answer to their marketing questions and strategy. But great marketing and online presence goes beyond keyword searches, and in this episode we’re answering why focusing on keywords is the wrong approach to SEO. Joining me for this conversation is Lorraine Ball, who after spending too many years in Corporate America, sai...

Have you heard of a buyer persona? If you’ve done any kind of rebranding for your law firm or practice, you will likely have gone through a buyer persona exercise. I know it may be cumbersome to sit down and figure out who your buyer personas are, but I promise that it’s worth it, and this week’s episode will explain why. I’m joined by Stormie Andrews, creator of The World’s Best Buyer Persona® Sy...

At the beginning of each year, it’s important to sit down and map out how you want your business to grow. We do this by planning marketing efforts in advance, and slotting them into each quarter based on the level of importance. I thought to myself “who better?” than to bring Michelle Hunter, my Strategic Partner, back onto the podcast to give you insight on how to plan your marketing efforts in a...

How has the landscape changed for law students nowadays compared to 10 or 15 years ago? How are the challenges similar or different from what you may have experienced when you were in law school? In this episode, I sit down with Samantha and Haylie, Co-Hosts of the Ladies Who Law School Podcast, and 3L Law Students in Oklahoma City. We talk about:   Resources mentioned in this episode: Law S...