Counsel Cast

In this episode, we learn how to do profit-driven marketing with Hannah Smolinski.   How do we ensure our marketing efforts are actually profitable? Are there ways in which we should be paying attention to our numbers to increase profitability?   Hannah is a CPA and the founder of Clara CFO Group, a virtual CFO agency providing small businesses with financial clarity and profit maximizat...

IS a DIY website right for your firm?  How do you know if you should create a professional website or a website through Clio’s new website developer app?  In this day and age, every lawyer should have a marketing plan, and part of that plan should be an online presence and website. As the CEO and Founder of Clio and a pioneer in cloud-based legal technology, Jack Newton has spearheaded e...

What makes for the most successful website copy?   Is the text on your website actually that important? What makes your website copy stand out vs. your competitors?   Joining me for this conversation about writing successful website copy is Erin Ollila.   Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of wo...

Why is having a marketing strategy so important?   Do you take the time to think about the marketing strategy you want to implement for yourself or your firm?   What are the tactics most lawyers get wrong when it comes to marketing? We’re talking about it in this episode with Sara Nay.   Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business A...

How is speaking a marketing strategy?   How can you leverage speaking to grow your presence, your reputation, your firm, and bring on new clients?   As founder and CEO of The Speaker Lab, Grant Baldwin has helped thousands of people build successful and sustainable speaking businesses. Over the last 15 years, Grant has become a sought-after speaker, podcaster, author, and accomplished en...

How do you dominate local search?   How has Google My Business changed drastically over the years? Is it really enough to try and rank organically?   Joining me for this conversation is Stormy Knight.   With 27 years experience in search engine optimization, you would think that Stormy Knight would have a mumbo jumbo pile of technical complexity to share. But instead she has distill...

What are privacy policy best practices? What are the differences between privacy policies, cookie policies and terms and conditions?  How can you ensure you’re compliant with the correct policies in your country?  Donata Stroink-Skillrud is an attorney licensed in Illinois and a Certified Information Privacy Professional. She is the President and Legal Engineer behind Termageddon, a SaaS...

What story should you tell? What makes you a great storyteller and communicator? How do you get your story across while keeping your audience’s interest and speaking to what they want to hear from you? Joining me for this conversation is Karen Eber. Karen Eber is an international consultant, author, and keynote speaker. Her talk on TED.com: How your brain responds to stories – and why they’re cruc...

What does ecommerce look like for lawyers? Can you be in ecommerce without a product-based business? Kathryn Smith is an ecommerce consultant based outside of Atlanta, GA. She helps entrepreneurs and small businesses launch and grow successful websites and ecommerce stores.   Kathryn gives listeners actionable tips on: Resources mentioned in this episode: Girly Drinks by Mallory O'Meara Conne...

Is balance realistic for lawyers?   How can lawyers create space in their lives for work, family, vacations, and living fully, with clients and scaling their practice?   Joining me for this conversation is Steve Fretzin.   Driven, focused and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer and keynote s...

What measures of success matter most when it comes to marketing efforts and lead conversion?  How do lawyers know which metrics they should be paying attention to, and which ones simply aren’t worth worrying about? Joining me for this conversation is Mark Graban. Mark is an author, speaker, consultant, and podcaster. His podcasts include “Lean Blog Interviews,” “Habitual Excellence,” and “My...

Why are smart lawyers so bad at conversation?  What makes one person excellent at conversation and another terrible? Does it come down to listening? And are there ways to develop these skills? Joining me for this conversation is Celeste Headlee, an internationally recognized journalist and radio host, professional speaker and author of bestselling book We Need To Talk: How To Have Conversatio...

How can law firms rethink lead generation?  What are the changes and tweaks you can make to your current strategy? Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business. Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion...

As marketing trends continue to evolve, what’s next when it comes to digital marketing? Do you need to be on every single platform? How do you know if your content is landing for your client?  Joining me for this conversation is Jessica Aries. Jessica is a digital marketing strategist and consultant who helps businesses and firms see the bottom-line impact of their online presence at By Aries...

Why is it so hard to be a happy lawyer? It’s no secret that being a lawyer is challenging. There are incredibly long nights, many deliverables, and for high achievers, it can become overwhelming. In fact, many lawyers struggle with their unhappiness in silence. Joining me for this conversation is Dannie De Novo. Dannie is a corporate attorney, an elite happiness coach, and an international speaker...

How can lawyers build communities with live streaming?  Do you have a live streaming strategy as part of your marketing plan? What’s the value of showing up live, and how does it translate into paying clients? This is what we’re covering in this episode. Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a M...

Where do most law firms go wrong with SEO?   One of the hottest topics and biggest marketing trends is leveraging SEO for business growth.   In this episode, Eli Schwartz joins me to talk about SEO from a different angle than we typically speak about. He shares why most firms shouldn’t in fact be prioritizing SEO.   Eli is an SEO expert and consultant with more than a decade of expe...

How can lawyers get interviewed in the media?   What are the secret tips to landing incredible media features, becoming a recurring guest expert, and becoming the go-to source in your area of law?   Joining me for this conversation is Robyn Stevens, PR expert.   After fifteen years working as a television reporter and meteorologist in Philadelphia, Robyn Stevens' experience in the m...

What are the best marketing methods for introverted lawyers? There are many misconceptions introverts face, such as ‘they are no good at sales’ or ‘marketing is hard for them’. In fact, this couldn’t be further from the truth. Joining me for this episode is Tara Reid. Tara specializes in helping introverted entrepreneurs, and has been an online entrepreneur for 16 years. She is currently a busines...

How can women lawyers be financially empowered?   Why is it important to feel heard, respected, and create boundaries in the workplace?    Sibgongile Ngako joins me on the podcast this week to talk about financial independence and becoming financially empowered.   Sibongile is a Harvard-educated corporate fintech and compliance executive leveraging her expertise and background...

How can lawyers use the power of story to build better relationships and a more loyal client-base?   There is a lot of power in owning your story, and knowing how to communicate it effectively without ego or being boastful.   Joining me for this conversation is Bridget Cook-Burch. Her clients call her “The Book Whisperer”. She is a New York Times & Wall Street Journal bestselling aut...

Why do lawyers need a happiness formula? How do we create more happiness in our jobs, relationships, businesses, with our coworkers and within our firms?   Joining me for a conversation about creating more happiness is Mike Duffy.   Mike is a philanthropist and an author of five books on happiness including: The Happiness Book: A Positive Guide To Happiness!, The Happiness Book For Men a...

What sources of failure should lawyers plan for? How do we navigate the failures that undoubtedly will come up? Joining me for this conversation are Drs. Kim and Todd Saxton, award-winning professors at Indiana University’s Kelley School of Business, as well as co-authors of The Titanic Effect, The book is a practical guide to help startup founders, as well as their investors and supporters, succe...

How are lead generation and personal branding the same? Did you know they go hand in hand?   Your personal brand amplifies your lead generation strategy, and helps to build credibility around the ‘know, like and trust’ factor your prospective clients are looking for.   Joining me for this conversation is Mary Henderson.   Mary is an internationally recognised Personal Branding &...

Why do you need to read more? This is what we’re exploring in today’s conversation with Dr. Danny Brassell. There are so many benefits to reading that span wider than we can imagine. Dr. Danny shares that insight with us here. For nearly three decades, Dr. Danny Brassell has served as an educational advisor to students ranging from preschoolers to rocket scientists. While he has held a variety of...