Counsel Cast

In this episode, Stephanie Riel joins me to discuss the science of branding and its impact on your firm. We talk about what branding means, the opportunities you have as a lawyer and a firm to align your brand with your ideal clients, and how to define what your brand is overall. Stephanie Riel is a brand strategist and marketing consultant and the founder of RielDeal® Brands. Stephanie started he...

In this episode, Adam Sinkus joins me to discuss how to get more leads from your website. He also shares key information you may be missing from your current website, and suggestions and strategies to optimize your pages, marketing strategy, and overall lead generation. Getting to the bottom of a challenge is what Adam does best. He is a passionate and creative problem solver with more than a deca...

In this episode, Johanna White joins me to talk about the world of branding and how to position your brand as premium vs. commodity. We discuss what branding truly means, debunking common misconceptions along the way, and provide valuable insights into Johanna’s three-step process required when starting a brand and offer guidance on how to effectively distinguish your brand from competitors. Johan...

In this episode, Ben Holland joins me to discuss quick and efficient marketing ideas to implement into your strategy immediately, without fuss. We cover effective marketing touchpoints, solidifying a strong marketing baseline, and generating momentum with PPC campaigns, while also discovering the enduring power of offline marketing activities and techniques to engage potential clients. After study...

In this episode, we’re doing something a little different. Daniel Callahan joins me to discuss a case study in marketing mastery, and shares his best tips of what to do (and what not to do) that he has learned over the years. Daniel Callahan is the owner of Callahan Consulting Group LLC and the former President and Managing Partner of California’s Premier Litigation Firm, Callahan & Blaine, he...

How can you increase your marketing ROI?  As a lawyer, you understand the value and importance of marketing, but how does it really play into your bottom line, and the leads you bring into your firm? Joining me for this conversation is Chris Nelson, who is the Senior Manager of Legal Marketing at CallRail, a lead intelligence platform helping businesses of all sizes turn more leads into bette...

Have you considered a podcast for your firm? What are the pros, cons, benefits, and challenges? While podcasting may be a lot of work, it can bring tremendous benefits and rewards to your positioning within your industry, as well as showcase you as the go-to lawyer in your niche. Joining me for this conversation is Robert Ingalls, a recovering attorney, speaker, and the founder of LawPods, one of...

How does positioning yourself online bring better leads to you and to your firm? It’s no secret that being present online is key to visibility and business growth, especially when it comes to attracting those high-quality leads you’re looking for.  In this episode, my guest Daniel Steinberg takes us through the must-know process to qualify leads, which will ultimately add to your bottom line....

Have you ever wondered why cyberattacks are becoming more and more prevalent in today's digital age? In this episode with Tom Kirkham, we explore the importance of law firms paying attention to cyberattacks and defining what ransomware is. We'll dive into the consequences of becoming a victim of a ransomware attack and examine how networks are created on the dark web. Plus, we'll provide practical...

In this episode, we will be discussing website growth, marketing budgets, the power of hiring an expert in a specific niche market, measuring gaps in your website strategy, understanding your marketing goals, and the importance of organic SEO. First up, we will be breaking down website growth. It's important to have a clear understanding of what website growth means and how to measure it. We also...

What does every lawyer get wrong about personal branding? In this episode, I’m joined by Chris Gensheer, a personal brand growth and content strategist, and we discuss the common misconceptions lawyers have about personal branding. Chris shares his insights and actionable tips on what personal branding is and how it can reinforce referral marketing. He also talks about the importance of elevating...

How do you grow your email list? And better yet, WHY is it important for you and your firm? In this episode with Kendra Corman, we discuss the ways in which you can leverage your email marketing to strengthen your relationship with your audience, create two-way communication, and position yourself as the subject matter expert in your industry. We also touch on why email marketing is important, esp...

With the rising attacks on cybersecurity, AI technology evolving, and significant advances to our technology, why do you need to be secure with technology? And better yet, HOW do you do it? Keith Conrad joins me on Counsel Cast this week to discuss the ways in which we can become safer and more secure with technology.  Keith is a recovering Washington insider who has been at the forefront of...

Why does your website need maintenance? Do you take the time to look at your website every few months or at least once per year to make sure your terms and conditions are still relevant, your site is safe, and everything is running smoothly? We’re talking about exactly why this is so important on the podcast today with David Forman. We joke that David was writing code in the womb, but the truth is...

AI is one of the hottest topics in digital marketing and content creation at the moment – and deservedly so. There is so much power in the technology and what it’s capable of, and it can bring you a lot of ease to your firm. But will it replace traditional jobs? Is it still necessary to hire out certain roles? And how can you leverage this AI technology as part of your marketing strategy? How do y...

Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up? Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case. As you’ll hear in our conversation, email marketing is an extension of who you are as a person, w...

How can a law firm grow with systems? Which systems are necessary when it comes to scaling your business? Joining me for this conversation is Mitch Beinhaker, who explains why lawyers should consider setting up systems within their firms, and how to do so in a way that is sustainable and supports their reputation and continued growth. Mitchell C. Beinhaker, Esq. is a business lawyer and estates at...

What is a holistic SEO strategy? And how do you leverage Google to boost your SEO while using current strategies and technologies? Joining me for this conversation is Gert Mellak, the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites grow their SEO in a conversion-focused way.  Gert is also the author of the book “The ERICA Framework”,...

How do you manage your brand on Google? What is an SERP and why is it important? Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He is also an author and digital marketer who specializes in Brand SERP optimization and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy'' for his professional work!  Jason, aka The Brand SERP Guy, has ove...

How do you reach an expanded audience, and what does it mean once you do? Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders.  Since launching...

How do you create a 1-page marketing plan? Is it possible to create a marketing strategy and plan that you will actually use and reference? And further, how do you change that plan as the world and industry evolves? Joining me for this episode is Allan Dib, a serial entrepreneur, rebellious marketer and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller...

How do you make Pay Per Click (PPC) work for your firm?   What’s the difference between PPC, SEO and Local Ads? Can they work cohesively together or should they be used independently?   Joining me for this conversation is Ameet Khabra.   As a veteran PPC advertising specialist, Ameet has helped her clients achieve as high as a 500% increased ROI from their digital advertising campai...

How do you evolve your firm with design?   Why is it so important to consider the design of your firm from all angles?   While some may believe that design doesn’t matter, it truly does impact your firm in terms of clients, retention, trust and brand presence.   Joining me for this conversation is Gail Doby.   Gail Doby is co-founder of Gail Doby Coaching & Consulting, a fi...

What is the anatomy of a marketing strategy?    Why is it so important to consider the components of your strategy before creating social media content, writing blogs, running ads, and generating leads?   In this episode, Caleb Roche joins me to discuss the three elements of a marketing strategy and how you can leverage each to create a sustainable plan for your firm.   Born an...

What are the myths when it comes to being published?   Do you need to be in every big media outlet to build credibility? How can you become a regular contributor? What do outlets look for when it comes to running a story?   Joining me for this conversation is Cindy Constable.   Cindy is a strategist, writer, and speaker. She is a Business Transformation Strategist, founder of Women...