Cooking up GTM

In this week's episode, CEO, Crissy, and COO, Charlie take us behind the scenes at CS2 and talk about our culture, values, and teamwork tactics that make our dreams (and our client's dreams) work! We're answering questions about what a client relationship looks like with CS2 as well as the dynamics within our team. We all know marketing operations is a fast-moving field and has grown dramatically...

When it comes to building or adding to a tech stack, the "less is more" approach is typically our go-to response for clients but, of course, what is more important than size is how the tech is actually used and if it really supports the process and objectives for the teams. However, due to some great marketing and overly excited team members, sometimes the original need for that new addition gets...

Last week we talked about how crazy the job market is right now, especially when it comes to marketing operations roles. So this week we sat down with MOps master and returning fwd:thinker, Justin Norris, to chat through what those first few days, weeks, and months look like in a new MOps role. After working within marketing ops both in-house and on the agency side, Justin was just about to surpas...

This week's guest needs no introduction to MOps professionals! Long-time marketing ops guru, Sara McNamara, joins us to talk about THE hot topic of the moment; hiring and job hunting in marketing operations. In this episode, Sara gives us her best advice on both sides of the hiring spectrum. We cover what the best methods and strategies are for companies trying to build out their MOps teams but we...

The average tenure of a CMO in B2B tech today is less than 2 years! But one way the CMO can really hold on to their job is by having analytics and reporting they can understand that will help them improve their marketing, make better decisions with their budget, and also articulate their impact on revenue to the business. One quick way for operators to be valuable and become your CMO's best friend...

In this week's episode, we're joined by the Director of Marketing Operations at McGraw Hill and 5x Marketo champion, Chelsea Katich. McGraw Hill isn't using your typical lead lifecycle or traditional lead scoring strategies so Chelsea walks us through their unconventional handoff off and internal procedures and how those techniques are not only driving revenue growth but also enhancing the custome...

Event-based marketing has drastically changed in the past couple of years, but it may have been the wake-up call that B2B marketers needed. Event expert, Julius Solaris from Hopin, an all-in-one hybrid event platform, joins us to chat through everything a B2B marketer needs to know about operationalizing successful events in 2022. Julius takes us through the current landscape of B2B marketing even...

This week we are talking about podcasts on the podcast. So Meta, right?! If you are a marketer or individual and have thought about starting a podcast, you will want to grab your notebook and press play. On this episode we're joined by the hosts of the RevOps Podcast by Revenue.io , Jordan Henderson, and Brandon Redlinger to pull back the curtain on what it actually takes to ideate, produce, and h...

In this week's episode we are joined by one of our new team members Brad Couture who is our Sr. Manager of Marketing Ops but at the time was working for a Boston start-up Tulip as their Marketing Operations Manager. Brad joined us to discuss why order of operations is important for marketing ops, how it can impact your systems, and then dives into how Marketo users can leverage the executable camp...

This week we have a very special guest and 2021's Marketo Champion of the Year, Chiara Riga! Chiara joins us to talk about how to be more strategic in marketing ops at your organization. She takes us through her journey as a BDR to MOps pro and how those insights have helped her have a better understanding of roles throughout the company and how having empathy for other teammates' problems can hel...

This week we're joined by long-time storyteller and content marketer, Brianna Valleskey! In this episode, Brianna takes us on a journey to help us understand why an organization's brand recognition is so important especially right now in B2B marketing. She goes over the benefits of brand awareness, what you can do to build up your brand, and how to measure the impact your content and brand are hav...

Don't just survive 2022, thrive! In this week's episode, we decided to celebrate our 100th episode milestone and invite the entire CS2 team to share their best MOps advice as we start to dive into 2022. Hear from each one of our consultants as they divulge their tricks of the trade and best-kept secrets for all areas of MOps. The CS2 team has years of combined knowledge and experience inside and o...

It's 2022 and we know that Operations is a critical part of your organization that works cross-functionally to support revenue, marketing, and sales teams. We also know that ops can no longer be a team of one for growing companies. So how can we be sure that we are creating a foundation to grow and support these dynamic operations roles? In this week's episode, we're joined by the Vice President o...

In this week's episode, we're diving deep into the world of human-focused experiences; what they are, why they matter, and most importantly, how to make them happen and work for your organization. To lead us through this journey, we're joined by long-time marketing specialist, Amelia Roberts. Over the years, Amelia has helped multiple organizations run human-centric marketing campaigns that have p...

In this week's episode, we're expanding the fwd: thinking umbrella to include another subset of the podcast; re: thinking! In this spin-off series, Charlie our COO and Co-founder takes his years of experience and challenges the status quo of some fundamental topics in marketing (and more) to help us rethink how we look at this field as a whole. If you're in MOps you know the tech, platforms, strat...

Does your operations team have a business outcome problem? We think so. In this week's #MOpsin10, we discuss why we think ops teams, specifically MOps, have a hard time having an outcome-driven mindset instead of a project-driven mindset. We shine some light on why it's really important to prove your value to the business by having an outcome-driven mindset. Doing this will help you not only incre...

If you have been following our content lately, you've probably heard us talk about our product MOps method. We even talked about it a few weeks ago in this episode . So in this week's episode, we're joined by Jessica Kao, Senior Director of Demand Operations at F5 who has been implementing this type of thinking for her organization recently and was happy to share her advice and success with us. Je...

When trying to deliver features or projects that deliver on your business objectives, it can be hard to do this in a SILO. One way to tackle this is with team coalitions. This week on #Mopsin10 we're diving into team coalitions; what they are, why they're important, and how to start them to deliver on your key outcomes for the revenue team. So listen in to this episode to learn our secret sauce to...

In this week's fwd:thinking episode we're joined once again by Asia Corbett who took us through the fundamentals of data governance a few months back. This time we're diving deeper into data governance and how to actually operationalize it at your organization. Asia walks us through her best practices for good data health and framework that she's learned over her years of experience. She also expl...

In this week's #MOpsin10, we're digging into a highly debated topic- the MQL. In this ep, we're contesting the popular opinion that "the MQL is dead" and showing you why they're not pointless, just misunderstood and utilized wrong. We want you to stop the hate for MQLs and instead get back to the true roots of a "Marketing Qualified Lead" and why it was developed in the first place. By definition,...

In this week's episode, we're joined by a long-time colleague, client, and friend, Sydney Sloan who is the CMO at SalesLoft. Sydney is well-versed in the language of Account-based Marketing, Sales Enablement, and Revenue Operations. So in our discussion today, we're going over how you can bring all of those factors together to create the most efficient and effective tech stack for your sales and m...

Welcome back to another episode of our series, #MOpsin10! This week, we're breaking down our best tips to help you improve your Speed to Lead - the process of an inbound lead getting followed up with and connected to a salesperson. In this mini-episode, we'll give you action items you can take back to your own organization that will help you gain an edge over your competitors. This is a super impo...

In this week's episode, we're joined (again) by a very special guest and our VP of Solutions Architecture, Alison Rouse! In a previous episode, we chatted with Alison about attribution and you all loved it. So in this episode, we're diving deep into building an Analytics Framework. If you've been following our content, you may notice that this is a topic we discussed in our OpsStars workshop. Howe...

In this week's #MOpsin10 we're diving deep into one specific area of a topic we think is very important to marketing operations; the analytics framework for your revenue team. In our quick 10 minute episode, we're specifically going to cover what questions you should be asking to help you plan how you are going to build your framework. Building a framework that suits the needs of the C-suite and i...

In this week's podcast, long-time marketer Chantelle Marcelle joins us to chat about content marketing and strategies. We also take a deep dive into why you should be building buyer communities in B2B marketing and how you can do it right. Chantelle's marketing background started in journalism so she walks us through the importance of storytelling in your content marketing and how you can use that...