Cooking up GTM

In our newest #MOpsin10, we're giving you our top tips for why marketing operations should own "Speed to Lead" at your company. As one of the most important functions in B2B, Speed to Lead, or how quickly and efficiently you can connect an inbound lead to sales, can help determine just how well your customer experience is and potentially prevent revenue lost. In the 10 minutes we have today, we'll...

In this week's episode, we're joined by our long-time client, friend, and marketing ops leader, Liz Medlicott. Liz is the Director of Marketing Operations at Model N, a revenue growth platform, where she leads a cross-functional team that is always thinking about how their work ladders up the overall business objectives. Liz takes us through her journey as a MOps professional and how her challenge...

In our second installment of #MOpsin10, we're covering how to build an analytics framework. We'll take you through what exactly it is, why it is so important and how you can start to build one yourself. So if you're in MOps and run into issues with out-of-control report requests, spending too much time at the end of the quarter pulling data, or team members skewing data because they're looking at...

We have a surprise for you in this week's episode! drumroll, please... It's #MOpsin10! We're kicking off a new mini-series where we dive deeper into MOps subjects and hot topics all within 10 minutes - perfect for a quick break or commute. In our first #MOpsin10 episode we're walking you through why you should treat your approach to running your marketing operations team like a product team would....

In this week's episode, we're joined by Melissa Meinert, the Director of Demand Generation at SalesLoft! She's helping us unpack the complexities of supporting the SDR team operationally and shares her advice she has learned along the way with the SDR reporting under her in marketing. Melissa takes us through actionable tips and tricks she's found over the years including what team structure she f...

This week we're back to dive into the MOps content you all know and love. In this episode, we're going to give you our top three tips to help you stand out as a forward-thinking MOps leader. Go from good to great in your role with these topics and you will not only elevate your career but you will also learn how to level up your strategic value in the business. If you're interested in diving into...

Ask anyone who has been in marketing operations more than a few years and they will likely tell you how much harder it has become. But why is it? In this week's episode, we're discussing the changes we've seen in marketing and revenue operations in the last 11 years we have been in the space and we believe that the reason things are harder all comes down to one thing. Tune in to find out what that...

In this week's episode, we're joined by Kirti Dewan, VP of Marketing at Bugsnag (a SmartBear Company), who has had a career as a marketing leader at different technology companies for almost a decade. Kirti takes us through her journey as a marketing leader transitioning from large, in-house work to fast-paced start-ups, a few years consulting, and back to tech start-ups. She also talks about her...

Fwd:thinking is back! And in this week's episode, we're joined by seasoned start-up marketer, Sruthi Kumar who is currently the Director of Demand Generation at TripActions. Sruthi has been immersed in marketing her whole career and has worn dozens of hats. This has helped her develop a wide-ranging skillset and become a marketer with a wide range helping her get closer to her goal of becoming a C...

In this week's episode we're joined by Francis Brero who is the Co-founder and CPO at MadKudu, where they are working to help B2B companies use predictive modeling and AI to improve their operations and drive more revenue. Francis takes us through all of the facets on today's AI in marketing. We chat about how to get your team onboard and comfortable with AI, where it can be the most (and least) u...

In this week's episode, we're joined by Toby Murdock, co-founder and CEO of Highway Education. If you are looking for MOps talent and haven't heard of this company yet, or you are new to the field and wanting to learn more about opportunities in MOps, then be sure to listen along to this episode! Finding young MOps talent is hard work. So on this week's ep we're discussing how Highway Education is...

This week's episode is a great level-set for anyone who owns, inherited or may be implementing a new sales engagement platform (ie SalesLoft or Outreach) in their business. We're going to walk you through 5 best practices we've learned over the years about what to do when adding this type of solution to your tech stack. We're covering a lot of great info including, platform ownership, email delive...

What happens when you are propelled into a leadership position and then handed over managing the SDR team right when a pandemic starts? In this week's episode with Be'Anka Ashaolu (VP of Marketing at Propel) she shows that your leadership skills really stand out! On this week's episode, Be'Anka walks us through her history in various roles leading up to running marketing at a Silicon Valley based...

In this week's episode, we're joined by the Head of Demand Gen at Qualified, Sarah McConnell. Sarah's path has not been linear by any means, from competitive volleyball to PR to B2C at a small beer company, her past experiences have helped shape her into the rockstar marketer she is today. In the chat, we're tackling the hot topic of conversational marketing- how you can implement it into your ABM...

In this week's episode, we're talking about a topic that every MOps person should care about... data governance! And we're joined by someone who knows all of the ins and outs of data, Asia Corbett, the Director of Revenue Operations at Postal.io. With a background in economics and finance, Asia gives us her insights on data governance based on years of experience working in the field. Now in reven...

In this week's episode, we have a very special guest, Brooke Bartos, who is the Director of Marketing Operations & Analytics at Invoice Cloud! With years of marketing experience both in-house and at an agency, Brooke takes us through her journey in MOps and some of the advantages and challenges she's faced in these roles along the way. Brooke also goes into depth on how her career has helped h...

The journey to a marketing career doesn't have a specifically laid out path. And this week's guest Bartek Woroniecki is a great example of that. From BDR to now running demand gen programs and marketing operations at a fast-paced startup, Bartek has grown his career by taking on different roles that helped him hone a broad skill set across marketing and even operations. Bartek is a rare unicorn de...

2020 proved that having a strong operational foundation was the key to success for the move to relying on all things digital. Companies that had the most strategic advantage to stay agile during an uncertain time were the ones who had their sh*t together operationally. In this week's episode, we're talking about how having strong operations can be a key differentiator in make your marketing and yo...

Are you struggling to keep up with 'industry' benchmarks? Do you even know what yours are? Do you think they're useful? Well, we think they're a bit pointless and in this week's episode, we're discussing why we think so. We get asked this question A LOT- specifically, anything around funnel reporting. So in this podcast, we'll go over why we don't find industry funnel benchmarks helpful and why yo...

In this week's episode, we're joined by one of our MOps consultants, Christie Montague-Fusco, to go over the do's and don'ts of sending mass emails to your database. This is an especially tricky topic because if you want to do a mass send without getting a ton of backlash, there are very specific things to consider. But don't worry, we've created a handy decision tree to help you out! Our tips and...

In this week's episode we're hitting the ground running and taking a deep dive into data & reporting. We're joined by Klearly's Founder & CEO, Alex Krawchick who conceived the platform based on the lack of proactive analytics tools for marketing teams. We cover predictive analytics, 'invisible' touch points, how much data you should be saving and so much more. So if you feel like you're st...

In this week's episode we're taking a step back to focus on one of the most important parts of marketing ops... the people! We're taking a break from our typical tech-heavy topics to help you and your team reset, recharge and revamp your work environment. We're covering how to boost morale, drive adoption of your tools and programs with gamification in the workplace and why you should invest in yo...

Attribution seems to be a very hot topic right now. But do you know what it really is and, more importantly, how to do it the right way? This week we have our measurement and analytics expert, Alison Rouse, back to talk all things attribution. We're diving into where things might be going wrong for you (hint: using attribution to prove your pipeline contribution to the C-suite is NOT the way to go...

Does your team have a clear insight into the customer journey, especially when it comes to email? Is your customer (potential and current) experience aligned to what their expectations are? Do you have clear definitions for when each department in the revenue team interacts with them? If you answered no to any of these questions, you might want to check out this week's episode! This week we are di...

In this week's episode we're helping you, the MOps extraordinaires, communicate with your teams better! We're going through the top four things you should be relaying to the revenue team to make your (and their) life easier. We dive into topics like project timeline expectation, technical debt, tool efficiency, and attribution misunderstandings. These are some great topics to start educating your...