Cooking up GTM

We’re back from our short hiatus with a fun announcement! We’re now Studio Level Clay Partners! This week, we discuss our Clay partnership and how it came to fruition. Then we dive into 2 topics we’ve touched on before to see how our opinions have changed. First, when should you build v. buy in the AI era? Second, how has AI changed the job market? We’re planning on bringing on some guests soon, s...

We’re back with some hot topics in GTM! This week we discuss something that’s been on everyone’s mind lately: AI token and credit spend. How do you choose the right tool and model for the job? Do you *really* need AI for that deterministic workflow? Then we test Hubspot’s AI SDR Avatar and see how things have changed since the last time we reviewed an AI Avatar. Lastly, we plug a great job opportu...

We have another guest this week! Our GTM Engineering Lead, Xander Broeffle joins us for a conversation on various tools and tech and how they are adapting in today's market. First, could Zoominfo be back from the dead with their new GTM.ai? Can agents find this data without ZI or does ZI have an edge? Then, Xander covers some Clay use cases we've been seeing in clients and discusses recent updates...

This week, we're lucky to be joined by our Chief Analyst and Architect, Alison Rouse! In the bulk of this episode, Alison walks through how she's used AI for revenue planning for our clients. Together, Charlie, Crissy, and Alison also review 2 social media posts touching on what is *actually* possible with AI v. what the expectations are from leadership. This week: 0:00 Intro 0:33 Are CEOs Delusio...

Fresh out of 2 recent events, Charlie and Crissy are excited to share some tangible AI Use Cases. After a quick review of events and the current state of GTM content, Charlie and Crissy discuss how good data is foundational to how AI works. Then they dive into 6 concrete AI use cases: 3 that we've implemented for our clients, and 3 that we've been using in our own internal operations. This week: 0...

We're back at in-person events! This week, Crissy starts by discussing her main takeaways from Winning by Design's Impact Summit. Then, Charlie shares a LinkedIn post that brings up a familiar argument: Where should GTMEs sit on your team? Does it even matter? Lastly, they cover why every tool is trying to own the agent layer of AI, a topic that has been becoming impossible to ignore in the GTM Wo...

This week, Crissy and Charlie discuss some hot topics in AI, starting with a question on everyone's mind: does using AI mean fewer employees, or more? Next, they tackle two debates happening in the GTM space. First up: Do you still need Clay if you have Claude Code? Then they make the case against sending "scored-up" MQLs (except hand-raisers) to sales based on analysis CS2 has done for all of the...

Hot take: not every AI use case needs an autonomous agent. This week, Charlie and Crissy are unpacking Salesforce's new "headless" CRM. Then, they walk through CS2's AI Maturity Framework, grounding it in a real-world account research example. Our biggest takeaway? Stop thinking about AI maturity at the company level and go use case by use case. The most complex solution isn't always the right ans...

After almost a year off the podcast, we’re back. We just couldn’t hold in all our thoughts on AI in GTM any longer so we are bringing back the podcast under the “Cooking Up GTM” umbrella (Crissy’s weekly newsletter). Expect weekly GTM AI news, candid discussion on what is working (and not working) in GTM right now, walk-throughs of use cases we are deploying for clients, interviews, and a lot more...

After an incredible run, we’re wrapping up the Revenue Growth Architects Podcast. Along the way, we’ve had meaningful conversations, explored big ideas, and hopefully helped you feel a little more confident navigating the complex world of marketing ops, RevOps, and GTM strategy. Thank you to every listener who tuned in, shared an episode, or sent us feedback. Your support has meant the world. We’r...

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it’s a great time to catch up, reflect, and maybe even hear something you missed the first...

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it’s a great time to catch up, reflect, and maybe even hear something you missed the first...

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it’s a great time to catch up, reflect, and maybe even hear something you missed the first...

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it’s a great time to catch up, reflect, and maybe even hear something you missed the first...

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it’s a great time to catch up, reflect, and maybe even hear something you missed the first...

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it’s a great time to catch up, reflect, and maybe even hear something you missed the first...

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it’s a great time to catch up, reflect, and maybe even hear something you missed the first...

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it’s a great time to catch up, reflect, and maybe even hear something you missed the first...

We're taking a little break this summer while Charlie and Crissy are out recharging on vacation, but that doesn't mean the content stops! While we plan some more episodes for when they return, we’re revisiting some of our favorite podcast moments from the past. Whether you're new here or a longtime listener, it’s a great time to catch up, reflect, and maybe even hear something you missed the first...

00:00 Intro 01:09 GTMOps Propaganda We Aren't Falling For Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com...

00:00 Is the Hubspot ChatGPT Integration Any Good? 13:56 Are Finance Teams Too Deterministic? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie o...

00:00 Intro 00:17 Ops Projects You Need to Complete Before Using AI 15: 25 How to Work Efficiently with Sales Ops & IT 27:45 CS2's Onboarding Assessment Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn:...

On today's episode Charlie and Crissy are discussing how they have been seeing an uptick in companies wanting to take on more GTM Ops projects and invest in their GTM Ops foundation. Then they discuss how many stakeholders request "simple" projects from the GTM ops team or from consultants and why those simple projects really aren't simple. Atleast, for most organizations.

00:00 5 Data Issues That Will Confuse AI 21:00 Should We Use the Title GTM Engineer? 32:21 How to Handle Conversion Rate Data the Right Way Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.link...

00:00 Intro 3:55 Fitness test for GTMOps 30:13 Should you attend in-person conferences? 37:33 Tools for AI data Normalization Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/cr...