Cooking up GTM

Lead scoring is getting a lot of hate recently. You know, the same hate MQLs get. But like MQLs, is it warranted or are people just doing it wrong or using it for the wrong purpose? On this week's episode, Charlie sits back down with Crissy again to dive deep into a lead scoring project they have done for a client and repeatedly iterated on over the 10 months. In the episode, Crissy will give her...

Your budget just got cut and you are on a hiring freeze, but your marketing team's goals stayed the same. How do you deal? Where should you make the sacrifices and what should you stay invested in? And how can you articulate to finance why you actually need more to deliver on those goals? On this week's episode, we have a MarTech veteran and now VP of Marketing at Metadata.io , Jason Widup on to d...

When your company is focused on revenue growth, one of the most impactful things the whole team can do is approach working together like a unified team. Not just separate teams aligned to each other, but one team that is unified on goals, strategy, and thinking about the experience for the prospect and customer through their whole journey. On this week's episode, we have Chief Growth Officer at Kl...

If you have a small marketing operations team supporting a marketing team creating a lot of campaigns, you might be interested or even have a decentralized campaign operations model where marketers can create campaigns and send emails themselves. This can be great for giving your team more time to be strategic on other projects. But how do you do it well? What processes and documentation need to b...

Alignment across sales operations and marketing operations is crucial to company growth and efficiency. They are the life line to supporting the revenue function. And whether you are under one team in RevOps or not, you really can have strong alignment and have a "power partnership." Case in point: Veronica Lazarovici, Marketing Ops Lead and Doris Hu, Director of Sales Ops at Alma who were our gue...

In May 2022, Demandbase and Highway Education teamed up to survey MOps pros and uncover what the MOPs industry is up against through its State of Marketing Operations Talent Study. I was happy and lucky to also be interviewed for the report, so it was my pleasure to have Toby Murdock, CEO and Cofounder of Highway Education back to the pod for a second time to discuss the findings and both of our t...

You may have heard about a center of excellence or operational excellence but do you know what it is? And do you know the value or how to architect for operational excellence at your org? On this week's episode we sit down with Senior Director of Demand Marketing and Operational Excellence at Actian who takes us through what operational excellence is to her and how she has architected and position...

Unless you are at a big enterprise, the reality is that you are on a small ops team. Even with an ops team bigger than one person, it's very rare to have a team that fits proportionally to the size of the revenue team you are supporting or the amount of work you need to do. So - how can you still be small but be mighty and get a lot great strategic work done? Well, this week we have past Marketo C...

Our mental health plays a huge role in how we show up for work. Work is a big part of our lives, so with the wrong environment, heightened expectations, or lack of boundaries we set for ourselves, we can find ourselves dealing with mental health problems or triggering a mental health issue we already have. Add on the heightened expectations, fear, and anxiety that comes from the outside world toda...

Coaching is a tool that typically is only available for executive and on top of that is usually only used as a tool to help someone who is underperforming or a situation that needs remediation. But it shouldn't be this way and coaching can actually be an amazing tool for executors and managers in their roles so they can be productive and happy. On today's episode we sit down with Hana Jacover , wh...

Times have swiftly changed in B2B tech, and instead of companies burning cash and growing at all costs, many have now been pushed to cut costs and do more with less during this economic slowdown. With budget cuts, hiring freezes, and layoffs many marketing teams are feeling the pain of how they can maintain momentum and make it out on the other side even stronger. Who do we think can help? Yup - m...

Do you know what technical debt is? Though the term has been widely used across product engineering teams, technical debt describes what results when development teams take actions to expedite the delivery of a piece of functionality or a project which later needs to be refactored. Does this sound familiar to you? Now that marketers are dealing with systems that are getting more dated and with mor...

In some ways, helping a company go through a merger or acquisition is like a right of passage for a marketing ops professional. We know many folks or consultants who have helped support this large undertaking. But how do you do it well? How do you start the process? What challenges might you run into? This week, Jessica Meyers, Director of Marketing Ops and Technology at Tebra (previously PatientP...

This week we have a new REWIND episode where Crissy and Charlie (CS2) will give their thoughts and comments on a past episode including things that have maybe changed or adding on to advice they gave that they have learned since. After the 10 minutes of going down memory lane, you can listen to the full original recording of “Dealing With MOps Stress”. Enjoy!

This week we have a new REWIND episode where Crissy and Charlie (CS2) will give their thoughts and comments on a past episode including things that have maybe changed or adding on to advice they gave that they have learned since. After the 10 minutes of going down memory lane, you can listen to the full original recording of “7 Essential Steps To Elevate Your Career In Marketing Ops”. Enjoy!

This week we have another REWIND episode where hosts Crissy and Charlie will give their thoughts and comments on a past episode including things that have maybe changed or adding on new advice they have learned since. After the 10 minutes of going down memory lane and hearing their take on what was missed, you can listen to the full original recording of “5 Ways To Win Over Your Sales." Enjoy!

This week we are launching the first episode in a new series we're calling REWIND. In this episode, hosts Crissy and Charlie will give their thoughts and comments on a past episode including things that have maybe changed or adding on to advice they gave that they have learned since. After the 10 minutes of going down memory lane, you can listen to the full original recording. On this week's rewin...

So many times we create process with our internal users in mind without really thinking about the impact on our end users. And now more than ever when our prospects are taking on the buyer journey on their own and really value their privacy, it is time we took a difference look at how we create and operationalize that customer experience with that in mind. On this week's episode, our very own Dire...

If you listen to this podcast, you are well aware of the importance of marketing operations and why it is important for companies to invest in building the function from an early stage of the company. Of course this isn't always the case and some functions get built out or invested at different stages but one fact remains true. As a company and the revenue team grows and matures, so does your mark...

As the landscape has evolved for marketing ops teams with what tools we use, the problems we solve, and technical solutions we are building, it feels like MOps is starting to closely resemble data engineering, software engineering, web dev, IT, and DevOps. Because of this, it is becoming increasingly important for MOps folks to understand what is possible and how you can leverage code to develop s...

We are back and talking about MOPs hiring and job searching again. But this time we are chatting with Garrett Erny, Owner and Independent Marketing Ops Consultant of Poppy's Tech Aid who just went through a long job search process after having a history of working in-house and agency. As you can see, Garrett is now independent, but before going that route Garrett went through a few months process...

Are you still struggling to understand how to make attribution successful at your organization? Or are you just gearing up thinking about using attribution at your org? Then this week's podcast is a MUST. On this episode independent consultant and long-time MOPs expert Carey Picklesimer of Condurrio shares her Do's and Don't for attribution that she has learned after executing MANY attribution pro...

In this week's #MOpsin10 were digging into our favorite polarizing topic, attribution. In this episode, we're specifically going to be talking about what we see a lot of marketers doing wrong with it comes to attribution. We'll briefly dive into why the hate on attribution is misplaced, a topic we've covered thoroughly in a past episode . We also cover why attribution shouldn't be used to prove yo...

We know that you MOps professionals already have a TON on your plate and making time for documentation seems like just another task on your list that keeps getting pushed down the priority list. So in this week's super quick and informative #MOpsin10, we're giving you tactical strategies to help you make documenting your awesome efforts a part of your workflow. So tune in to this episode to get ah...

When you have a potential customer perform a handraiser event, you want to make sure that lead gets to sales as soon as possible, right? In a perfect world, we'd see that lead with a sales rep almost immediately. Unfortunately, we don't live in a sales Utopia and many high-intent leads never even make it to a first meeting. In fact, the number of "ghosted" or no response leads is around 30% accord...