Cooking up GTM

Are you looking to build a top-notch nurture strategy that effectively engages your audience and drives results? Dive into this insightful episode of The Revenue Growth Architects, where CS2's Joy Martinez joins Xander to explore the ins and outs of creating a successful nurture campaign. We broke down some essential aspects to consider when building a nurture strategy: • Establishing clear goals...

"AI isn't going to steal your job, but someone using AI might." Welcome to the newly branded Revenue Growth Architects Podcast (formerly fwd:thinking podcast). In this episode, Charlie joins us to discuss his take on the quickly-evolving developments of ChatGPT, AI, and how that's going to change the way we work in marketing and revenue operations. Specifically, we'll dive into these topics: • Why...

Get ready to get technical with us, because in today's episode of fwd:thinking, we dive into the art of building a successful nurture program within Marketo. Colton Slauson, Senior Manager of Marketing Operations at CS2, joins us to share some valuable insights on how to approach this project. Specifically, we'll be talking about how to: Start with a solid plan and identify your nurture audiences....

In this episode, Xander is joined by CS2's Director of Solutions Architecture, Nina Valtcheva to talk about an essential need for your business, data enrichment. If you can optimize your enrichment process, you'll improve your database's health, completeness, and accuracy - a win for both marketing AND sales teams! Join us as we break down: What is data enrichment and why is it useful How to build...

How To Level Up Your Operations Using the CS2 PRODUCT Method Too often, we see clients approaching their roles with a  project mindset.  A project mindset is a temporary endeavor, with timelines, budgets, endpoints, and deliverables. Project mindsets can make MOps teams feel like they are seen just as order takers who only process incoming tickets. Today, we're going to introduce you to...

It's 2023, so why on this forward thinking episode are we still talking about lead scoring? Is using “lead scoring” still relevant? In this episode, CS2's Director of Marketing Operations, Matt Cronk, talks us through how to do lead scoring right. And, disclaimer, we use the term “lead scoring” here, but really it’s setting a priority to prospects so you can optimize where and how sales spends the...

If you missed last week's episode - Technical Debt to Technical Equity Part 1 - you're going to want to give that a listen first. This week we're bringing you part two, featuring CS2's Senior Salesforce Consultant, Grant Booth, for the second week in a row. We're covering topics including: Apex CPU Limits - what it is and why it matters Why you should move to flows How to build and run a tech debt...

We all talk about technical debt, but talking about it doesn't make it go away. One of our predictions at the start of 2023 was that technical debt was going to skyrocket this year, and companies would struggle to dig themselves out of that hole come 2024. That's one prediction we hope doesn't come true, but it's going to take more than wishful thinking to make that happen. On this week's episode...

Inheriting a new instance can be tricky. You need to understand the context around how things were built, align with the marketing strategy, and identify the business goals related to your marketing automation platform. Once you've uncovered the why, you need to focus on uncovering the "who". Who are your key stakeholders? Who's in charge of using the system, and what are team expectations? And th...

Most marketers have used Account Based Marketing (ABM) strategies before. It's not a new concept by any means. In a sea of multi-colored rubber duckies, you pinpoint the blue ones and focus your marketing there. (Don't know what we mean? Give the episode a listen)What many teams get wrong is that ABM is not just a for large enterprise accounts requiring white glove marketing tactics. You should be...

CS2's Guide to Customer and Prospect Communication Orchestration On this week's episode, Xander sits down with Crissy to talk through CS2's Guide to Customer and Prospect Communication Orchestration. In the last several years, companies have brought on more and more technology and adopted more channels to communicate with their prospects and customers. From marketing automation, sales engagement p...

We've seen a huge growth gap within organizations over the last several years: the executive team wants to grow faster than the operations team has capacity to keep up with. MOps teams want to make impact aligned with the executive priorities, but often times get bogged down in day-to-day tasks and responsibilities. This makes it difficult for their teams to prove their value to the C-Suite. If yo...

Change - some of us love it, some of us hate it. But no matter which side of the fence you fall on, change is inevitable, especially in business. What's the best way to get buy-in from your team and make the change stick? CS2's Senior Director of Marketing Operations, Joy Martinez, joins us on the fwd:thinking podcast again this week. She breaks down the do's and don'ts of introducing change in yo...

CS2's founder and CEO, Crissy Saunders, knows a thing or two about building a career in operations, starting an agency, and consulting in general! And over the past few months, she has received dozens of questions on LinkedIn from others looking to do the same. So this week, Xander sat down with Crissy to get her answers to a few of the top ones. Whether you are looking to make a career change to...

"All Models Are Wrong, But Some Are Useful" - British statistician George E. P. Box We have quoted our good man George so many times on this podcast, and today's episode title is even inspired by it as we talk all about Pipeline Source. Right now when jobs are on the line or teams are looking to show their impact, it can be very tempting to want to try to use pipeline source to give "credit" as to...

2022 was another unexpected year that we couldn't predict in the B2B SaaS and tech space. During the summer, companies were all in the thick of a talent war and now heading in 2023, many companies have had to do layoffs and are on hiring freezes. But even though this space feels unpredictable, we wanted to come to the podcast like we have done over the years with our team's predictions for 2023 in...

CS2'S Guide to Revenue Planning It's the end of year and many revenue teams are looking to do their revenue planning and tapping operators to help work with finance to do so. However, from our experience, companies are often missing the proper data or practices in order to revenue plan with success. So want to be the hero and lead this important project successfully? We got you! On the podcast thi...

Product-Led Growth is all the rage right now and has infiltrated it's way into B2B SaaS and many sales-led first companies are dipping their toes on the PLG waters and deciding to launch this new strategy. The only problem? Companies are underestimating all the changes and things you need to do strategically and operationally in order to make it work. And you can't just apply your same sales-led p...

It's that time of the year. Time to prep for end of quarter business reviews and annual reviews. Whether you're attending sales QBR's or prepping your own, there are key insights that you should be preparing to show what marketing is doing well and also highlight areas that can improve. This week, Crissy, Charlie, and Xander discuss key metrics to highlight, and how to tell stories from your data....

Making the case for budget and resources for RevOps or MOps is..... tough. Especially when you are trying to get the buy-in from execs like your CMO or CEO. But why is it so difficult? What are the negatives impacts that they care most about that are tied to being under-resourced? What can you do to make it so you can get enough resources? What types of resources or support should you be looking f...

Building a strong team culture is hard. Especially while remote. And especially as your team grows. But how do you maintain the same level of connection for the team while also ensuring they feel supported and are growing as you add on more people? Well, on this week's podcast our very own Sr. Manager of People Operations, Claire Pockell-Wilson , takes us through why culture is so important and di...

Do you know that your marketing automation system can easily be attacked or threatened? And these attacks, when not handled properly or prepared for, can really impact not only your reputation, but your customer experience and trust with your whole revenue team, especially sales? It's better to be prepared than surprised, so this episode is a must listen if you manage the marketing automation plat...

You or your team is discussing switching marketing automation platforms.  But wait! Are you about to make the right decision?  After listening to this podcast episode you will find out!  Join me and CS2’s very own Xander Broeffle, Director of MOps , as we dive deep into all the things to consider and plan for before you switch MAPs.  We cover:  The right reasons to switch...

So many times we position and measure people on our ops teams based on their technical skills. But how do we actually understand what someone’s true strengths are? These aren’t skills they learn or train themselves, but really the traits they just naturally have that can help them be successful and energized.  So this week, we have our very own Sr. Director of MOps, Joy Martinez, on the...

Measuring ROI on marketing is probably one of the trickiest things to do for operators and analysts. There are so many things to consider from your campaign structure, how you track cost, and even what tools to use. But this week, our very own VP of Solutions Architecture and Analytics Alison Rouse will dive into another meaty topic for analytics - and that is yup, marketing ROI! On the podcast we...