Cooking up GTM

It’s time to rethink the sales funnel. In this episode of The Revenue Growth Architects, our hosts are once again joined by CS2’s Chief Architect & Analyst, Alison Rouse, to delve into the history of tracking pre-sales ready stages (anything before MQL) and why marketers still insist on reporting on them, and why you should rethink including them in your funnel tracking but still report on the...

Are you struggling to understand the difference between funnel metrics and MT attribution? Have we got an episode for you! Special guest Alison Rouse joins the Revenue Growth Architects to set the record straight and help you learn about the challenges of analyzing data, the importance of strategic thinking, and the tools that can provide better ROI and data analysis.

Your revenue team is focused on Account-Based Marketing (ABM). So why should you track a person-level funnel? We’re going deep on the answer in this episode of The Revenue Growth Architects. Listen to develop an understanding of the two different funnels - the person funnel and the account funnel - and grasp the critical importance of tracking a person-level funnel even when the whole team is scre...

So you may have listened or read up on our content around why Custom Object Funnel tracking is the best tracking method. But now you need to get your executives on board to make the change and do the work and you are wondering how to ACTUALLY do that. Well on this episode, Charlie, Crissy, and Xander discuss how you can "sell" the project to non-technical stakeholders. We break down the many benef...

Brian, Gany, and Xander wrap up the New Marketing Automation Platform mini-series with tips and tricks on how to ensure that you have a successful launch! Learn how to: QA your new instance Enable your teams on the new systems and processes Ensure that your launch is efficient Sustain your build and optimize These tips are very transferrable to launching any project and are sure to be helpful for...

Building a new Marketing Automation Instance from scratch is the perfect time to get things right and set yourself up for success. In this week's episode of the podcast, and 3rd installment of the "New MAP" series, Gany and Brian share best practices around setting up your essential operational programs for efficient processing. They also share how you can set up your instance with best practice t...

One of the biggest keys to having success in your role and your projects in operations is getting buy-in from your team, your stakeholders, and executive leadership (aka CRO, CMO etc). But sometimes, as many of us likely know, this can be tough. So this week we asked CS2's Director of Marketing Operations, Christie Fusco, to hit the pod and break down three key steps to getting the buy-in you're l...

Gany and Brian join the podcast this week to continue the New Marketing Automation Platform Series. Here we talk through key admin settings needed for a brand new instance. Join us as we chat through: - Domain Registration and Setup - Dedicated IP Warming - CRM Sync - and More! Whether you're implementing for the first time or auditing an existing platform, this practical episode has a lot of valu...

Cassie Vitelli, VP of Marketing at Litify, joins this week to share her experience building their Revenue Growth Architecture with CS2. When Cassie took over the marketing team, they did not have a strong operational foundation built out, which was a first-time dilemma for her. After selecting and working with CS2, her experience drastically turned around after building a dependable funnel that no...

Xander Broeffle is joined again by Brian Morris and Gany Rodriguez for part 1 of 3 in their discussions on how to implement a new Marketing Automation Platform. This episode they explore the importance of proper preparation, and how it can make the difference between having a successful transition and a chaotic one. A few of the topics they go into include: The potential benefits of starting fresh...

Step into your buyer's shoes on this week's episode as Xander Broeffle and Crissy Saunders explore the power of "secret shopping" your company's buyer journey. In Crissy's first guest episode since her maternity leave, she dives into why you need to regularly test out your buyer journey yourself to give you and the revenue team guidance on how to optimize and improve it. In this episode, you will...

On this week's episode, we welcome one of our favorite guests - Alison Rouse, Chief Architect and Analyst at CS2, to talk about why using a custom object to track your funnel is our preferred method. Historically marketers have been stuck with some less-than-ideal solutions to track their funnel properly. Whether it's only on the lead/contact object and losing out on multi-journeys and causing ina...

These days we are hearing from so many marketing teams that they just need to get some "quick wins." Well, in marketing having a quick win can be tough, but Crissy thinks there is one great source of data to inform some actions to get quick wins. And most of them don't require any spending. So what is it? It's your funnel data! In this episode of Revenue Growth Architects, join Crissy and Xander a...

In this episode of Revenue Growth Architects, Matt Cronk, Director of Marketing Operations at CS2, joins Xander to discuss why it's necessary to "tier" your MQLs and how it can drastically improve both your lead follow-up and improve the buyer experience. In this episode, we cover: How you should treat your 'Handraiser' or 'Hot' leads compared to your 'Warm' leads to optimize both of their journey...

This week, we're diving into the crucial yet often overlooked area of Opt-In Management and Compliance. We're breaking down: Importance of Opt-In Management and Compliance: The relevance of data privacy regulations, how preventing fines from GDPR non-compliance can provide peace of mind, and how proper opt-in management can enhance email deliverability rates. Tips for MOps teams: Establishing stro...

In this episode, Xander and Joy dive into the different lifecycles in sales and marketing: Lead, Account, and Product Lifecycles/Funnels. They review each one's unique Go-to-Market motions, involved teams, and key stages. Let's unpack: Understanding Lifecycles:  Recognize distinct characteristics of lead, account, and PLG funnels. Learn how these different approaches to driving demand, sellin...

In the world of MOps & RevOps, it's not just about who you work with; it's about how you work together. So, we're breaking it down to help you become a master in working with Marketing and Revenue Ops agencies. We're diving into: Agency Selection: Finding the right agency doesn't have to feel like speed dating. Learn how to differentiate between different types of agencies, and get the right b...

Looking for the next promotion in your career? Are you hungry for growth, but not sure if you're interested in managing people? We've got you covered. On this week's episode, Claire Pockell-Wilson, CS2's Senior Manager of People Operations, joins Xander to discuss how to shift career development talk into a new perspective. We're challenging conventional wisdom, discussing not just career growth,...

In this week's episode, Charlie and Xander dive into the latest AI Rev/Marketing Ops news and showcase seven use cases and tools they're experimenting with. Learn more about: Vowel: An AI meeting platform that transcribes in real time, effortlessly integrates with your favorite tools, and helps your latecomers catch up with AI-generated summaries. ChatGPT Code Interpreter : Our go-to tool for data...

CS2 is taking you on an epic journey in a galaxy not too far away. This is a new mini-series, where we walk you through the many phases of a brand-new Marketing Automation platform. In this episode, we're joined by industry veterans Gany and Brian as we tackle the intimidating yet exhilarating task of establishing a fresh start in your Marketing Automation platform. In this episode, we'll be navig...

Welcome to another insightful episode of the Revenue Growth Architects podcast, where we untangle the complex world of marketing operations. Today, we're joined by Grant Booth, a seasoned Salesforce admin with a passion for clean data. Buckle up for an intriguing ride into the depths of Data Normalization, and learn how you can save yourself hours and headaches down the road. In this episode, we'r...

Are you ready to take your HubSpot game to the next level? This week on the Revenue Growth Architects Podcast, Gany Rodriguez joins to dive into how to maximise your use of HubSpot. Get ready for a whirlwind tour of HubSpot best practices as we break down: Strategy: Learn how to approach your go-to-market process, whether or not to adopt HubSpot's built-in features or customize them to fit your ow...

Are you struggling to measure the impact of your marketing channels and track the origin of your leads? You're not alone! This week on The Revenue Growth Architects Podcast, Nina Valtcheva, Director of Solutions Architecture at CS2, comes back to chat about how to unravel the mystery of SFDC Campaign/Channel Tracking and help you master the art of attribution. In this information-packed episode, w...

AI has gone from 0-60 in the past three months. The speed of development is both exciting and unnerving. In this week's episode, we're diving deep into AI and exploring its potential impact on how we interface with our marketing/revenue ops tech stack. From SFDC's AI flow builder, Zapier's AI automation builder, Chatspot.ai by Hubspot, AutoGPT, and dozens more examples of marketing and sales tech...

Is your campaign operations process a little chaotic? Do you want to scale up your campaigns without adding stress? In this week's episode of The Revenue Growth Architects, Jerel Allen and Ruben Rangel, two of CS2's top Campaign Ops experts, sit down to discuss the do's and don'ts of campaign operations that will help you scale your campaigns like never before. In this episode, we dive into the ke...