Lori Richardson

Conversations with Women in Sales

Business EN ↓ 217 episodes

Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018.Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidenc...

Author

Lori Richardson

Category

Business

Podcast website

womensalespros.com

Latest episode

Jul 3, 2026

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Episodes

91: An Academic Program for Women in Sales w/ Dr. Jane Sojka, UC 24.03.2021

Dr. Jane Sojka is Professor Educator, Marketing at University of Cincinnati. She teaches undergrad and grad students and does research. Is responsible for developing the professional sales program, implementing course curriculum, coaching the UC Sales Team and advising the UC Sales Club. Professor Sojka runs an incredible "Women in Sales" course at UC.  We have a great conversation about confidenc...

90: Her American Dream Started in Campus Phone Sales w/ Astha Mitra, SPX 18.03.2021

Astha immigrated to the U.S. from India  in 2006 and talks on this episode about how she ended up in professional selling in a male-dominated industry.  As a researcher in a solar startup, she realized her passion for sales and mustered the courage to ask for a chance to be in sales at that company. Shining there and progressively making it through in a traditional all boys club of the electrical...

89: Celebrating a Career in Tech w/ Gavriella Schuster, Microsoft 11.03.2021

As a C-level Microsoft executive and thought leader, Gavriella Schuster leads a global portfolio of channel partners that has influenced over $1 trillion in ecosystem revenues. She brings over 20 years of leadership in digital and cloud transformation roles, driving strategy and execution spanning all aspects of business model and product development, launch, marketing, sales and partner developme...

88: Thriving in the Oil and Gas Industry w/ Lindsay Lackner Davey, ExxonMobile 24.02.2021

Lindsay is Americas Asphalt Supply Coordination Supervisor currently at ExxonMobile and has been in sales and logistics roles for the past 15 years in the oil and gas industry.  Lindsay is a believer that you don't have to fit the typical mold to be successful in sales. Many people opt out of sales careers early on, but she believes that we all have innate abilities that with awareness and  practi...

87: Celebrate Your Unique Identity and be Empowered w/ Hang Black, Juniper Networks 16.02.2021

Hang Black is VP of Sales Enablement at Juniper Networks. She is one of the top enablement executives worldwide - which is impressive, but her story of getting to the U.S. as a child is amazing and totally captivating. Hang released a new book called, Embrace Your Edge where she talks about resilience, survival, and growth. One of her goals is to help empower women who have not been seen and may f...

86: Your Guide to Customer Care w/ Ali Cudby, Alignmint Growth Strategies 09.02.2021

Ali Cudby is the author of the best-selling book, Keep Your Customers: How to Stop Customer Turnover, Improve Retention, and Get Lucrative, Long-Term Loyalty. We talk about pay equity in non-sales roles and what type of a career can someone grow into in Customer Care. There is a lot of growth and potential in this niche within B2B sales.  

85: A Prospect Saying No is No Big Deal w/ Gabrielle Blackwell, Gong 27.01.2021

Gabrielle did not plan on becoming an amazing sales leader - especially when she was in France or when she was learning about public policy. Hear about her path into one of the coolest careers in the world - She is a Magical Sales Development Leader in service to the virtues of: Empowerment, Advocacy and Enlightenment Cultivating expertise in: Sales Leadership Sales Training Sales Management Chang...

EP 84: Getting Her First BDR Sales Role w/ Abby Golub, Panera 19.01.2021

Abby Golub shares her story about how she went from working in a family business in Vermont to making a move to Boston and finding not only a BDR / SDR role but also with a company where she knew she'd be trained well and would be in a good team with great leadership. Lots to learn here for those newer in sales or those hiring BDRs and SDRs. 

83: Create a More Inclusive Sales Culture w/ Joyce Johnson MBA, Why Sales Network 14.01.2021

"If an inclusive sales culture was easy, maybe you would have done it already - don't just check the box on diversity." - Joyce Johnson. Meet 7x author, speaker, sales influencer, business coach, and founder & CEO of the Why Sales Network, Joyce Johnson.  Joyce hosts a podcast called, "Let's talk about it #collegelife" and is just releasing a new book, "No Back Doors for Me" Reach her at https://i...

82: From CPA to CRO in Fast Growing Companies w/ Anna Baird, CRO, Outreach 30.12.2020

Anna Baird is an accomplished C-Level executive, with a tremendous background in finance and in accelerating high growth companies. She is currently CRO (Chief Revenue Officer) at Outreach.io and oversees all of the sales and revenue initiatives there. Listen as I ask Anna about her career journey and hear her advice for women in sales and aspiring leaders. 

81: Diversify Sales Teams for More Success w/ Alice Katwan, Sr VP, N Am Sales, Salesforce 23.12.2020

Alice Katwan wanted to get into a tech sales role in Silicon Valley and started in Customer Support - a smart way to begin a sales career, because she rose to Enterprise Account Manager, Area Sales Manager, Sales Director, and now Senior Vice President of North American Sales for Salesforce. Listen as Alice discusses her journey, and in what she and I agree about when it comes to professional sell...

80: Teaching Sales at the University Level w/ Stefanie Boyer, PhD, Professor, Bryant Univ & Co-Founder, RNMKRS 16.12.2020

Professor Stefanie Boyer is a changemaker - she is helping thousands of college and university students learn how to be a professional seller through her work as a professor and also as the co-founder of RNMKRS. We had an interesting conversation about sales education and more. 

79: Mental Health in Sales, Social Selling, and Shaq w/ Lindsey Boggs, Citrix 03.12.2020

Lindsey Boggs is Digital Sales & Development Leader at Citrix where she manages, develops, and retains top talent by teaching social selling, prospecting, cold calling, and pipeline creation. Prior to that she's been a mainstage speaker on social selling and worked at other top companies in sales and leadership. When tragedy struck in her family she had a nervous breakdown, got help for it, and us...

78: Boldly Launching Top of Funnel Plays to Help Sellers Sell, w/ Becc Holland, Flip the Script 25.11.2020

Becc Holland is a woman on a mission to help Sales Development Reps - and anyone at the front of the sales process to better communicate with and help buyers buy. She has an exhaustive library of plays for those newer to sales to try in order to reach buyers and have more positive conversations to ultimately move deals forward. Her Flip the Script program offering is free for others to learn, and...

77: Leading Through Community Building w/ Galem Girmay, Flywire 12.11.2020

Galem Girmay is an Account Executive at Flywire and co-founded RevGenius, the community for sales professionals with over 7,000 members. As a Black woman, she offers her support and recommendations to companies to help them find women of color for sales and sales leadership roles. Learn more about the SDR role, where she began her sales career and gain ideas about the great possibilities of sales...

76: Sales Skills are Life Skills w/ Chantel George, LinkedIn 28.10.2020

Chantel George is doing big things. She is an Account Executive at LinkedIn, the Global Program Manager for the Black Inclusion Group at LinkedIn, and also Founder & CEO of Sistas in Sales, which is the first community of women of color sales professionals. We talk about Chantel's journey from acting to law to sales, and have a good conversation about what majority women can do to support her effo...

75: Stop Looking at a Customer as an Event w/ Sheevaun Thatcher, RingCentral 21.10.2020

Sheevaun Thatcher is an outspoken leader in the practice of Sales Enablement worldwide - as a frequent speaker and as a Founding Member & Member of the Board of Advisors with the Sales Enablement Society.  She is the Global Learning and Enablement Leader at RingCentral and oversees a worldwide remote team. Sheevaun has a way with words - which makes her an amazing storyteller. 

74: Finding Your Why in Your Sales Career w/ Maria Tribble, PathFactory 15.10.2020

Maria Tribble is VP of Enterprise Sales at PathFactory. She raises flowers in her #5-9 and believes in the critical importance of kindness. We had a tough time recording this one because Maria had been previously recorded with Barb, before her passing, but the episode hadn't launched nor had we found it - so we re-recorded. 

73: Advancing and Succeeding in a Tech Sales Career w/ Sara Levinson, Prometric 30.09.2020

Sara Levinson, VP Business Development at Prometric has sold and launched transformational technology initiatives - multi-million dollar deals - with the world's largest & most influential brands. After grad school, Sara got into a marketing role which morphed into more of a sales role in the newspaper business in Pittsburgh. Hear how she got into the technology sector and how who you know is key...

72: Why Sales is An Amazing Role for Women w/ Cynthia Barnes, NAWSP 24.09.2020

Cynthia Barnes is author of "Reach the Top 1%: A Strategic Game Plan for Warrior Women in Sales", and is a keynote speaker, sales trainer, LinkedIn top sales influencer, and CEO of the NAWSP.org. In this episode we discuss how sales changed Cynthia's life, how we both agree that women do NOT lack confidence! and more.   

71: Why Sales Enablement is a Great Career to Consider w/ Tamara Schenk 17.09.2020

Tamara Schenk's goal is to help empower human potential. She is a mainstage speaker on all things sales enablement; having spent 25 years in international roles spanning multiple industries. Tamara has also been the "only" woman in the boardroom many times. We discuss the great opportunities for women in B2B sales enablement roles and Tamara's love of the field is in everything she shares. 

70: How News & Data Empower Customers w/ CRO Nancy McNeill, Dow Jones 26.08.2020

Nancy McNeill is Chief Revenue Officer, responsible for global sales strategy for Dow Jones' suite of professional information products. She has more than 20 years of management experience, leading global sales organizations in the financial services information industry. We talked about supportive company leaders, mentors, and how sales can be successful working remotely.

69 From Violist to Professional Sales w/ Jill Fratianne of Hubspot 19.08.2020

Jill Fratianne is Partner Channel Manager at Hubspot, where she has been in various sales roles for over 10 years. Jill came to Hubspot when it was a startup and has been through massive growth of the company, including seeing it go public. Jill received her Masters in Music from Northwestern University and was going to be a Violist but ended up getting an insurance sales job right out of school....

68: Moving Forward to this Podcast's Next Act, w/ Lori Richardson 12.08.2020

This is the beginning of "Act 2" for Conversations with Women in Sales. Lori Richardson and Women Sales Pros will continue to publish episodes with interviews of amazing women in sales roles. We want to carry on Barb Giamanco's vision and mission. Your feedback and support welcome. This conversation was with Lori, Joanne Black, and Deb Calvert on Barb's passing and the future for CWWIS. 

67: Why It's OK to Be a Big Ass Failure w/Ashley Zagst, Zagst Consulting 14.05.2020

There is often a stigma associated with failing but never making mistakes means never learning and growing. In this episode, I talked with Ashley Zagst from Zagst Consulting. She is a professional dancer/choreographer turned digital marketer. She is the former Head of Marketing at Bravado.co, the first digital community exclusively for sales professionals committed to elevating the profession by c...

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