Lori Richardson
Conversations with Women in Sales
Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018.Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidenc...
Author
Lori Richardson
Category
Podcast website
Latest episode
Jul 3, 2026
Where to listen?
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Episodes
66: Driving Innovation, Growth and Revenue Through your Employee Experience w/Hilda Kwa, VMware 07.05.2020 22:06
Hilda Kwa, Regional Director at VMware is my guest in this episode. Your employees are your company "brand ambassadors", as such they are your organization's greatest asset. Too often companies forget that employees drive the customer experience – either positively or negatively – and that impacts revenue in the same way.
65: Demystifying Executive Presence for Women in Sales w/Julie Hansen, Performance Sales & Training 05.05.2020 27:21
Julie Hansen is a sales presentation expert and the founder of Performance Sales and Training, helping sales professionals communicate with greater confidence, clarity, and influence. Julie spent 20 years as a sales contributor and leader. She also worked as a professional actor, performing in over 75 plays, commercials and television shows including HBO's " Sex and the City."
64: Leveraging Behavioral Intelligence to Grow Revenue with Mary Grothe, Sales BQ 09.04.2020 24:07
Mary Grothe, is CEO and Founder of Sales BQ. She is a former #1 rep in the MidMarket B2B SaaS Payroll / HR industry. After 8 years and millions in revenue sold, she founded Sales BQ, and leads a team of fractional VPs of Sales across the country as they rebuild their clients' sales departments, all while focusing on the behavioral quotient.
63: Starting a Business and Lessons Learned Along the Way with Kate Bradley Chernis, Lately 07.04.2020 25:19
In this conversation, I was joined by Kate Bradley Chernis the Founder & CEO of Lately, which uses Artificial Intelligence to automatically turn blogs, videos and podcasts into dozens of amazing social posts, which is then syndicated across unlimited channels. Lately customers use the platform for personal branding communications, brand marketing management, executive thought leadership, employee...
62: Authenticity: A Recipe for Success with Marietta Davis, IBM 07.03.2020 25:26
Marietta Davis is VP North America Communications and CSI, IBM Global Markets. Marietta is a seasoned sales executive with an extensive career in the technology industry holding high impact positions at IBM, Lotus Development, Ameritech, and Tata Consulting. At Microsoft, the highest ranking African American in North America, Canada and Latin America, Marietta led an organization of more than 400...
61: Why Data Isn't Simply An Operations Problem w/Tracy Eiler, InsideView 21.02.2020 24:35
Tracy Eiler is the Chief Marketing Officer at InsideView. She has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years. At InsideView, Tracy leads the end-to-end marketing strategy and initiatives. Tracy came to InsideView from her own marketing consulting firm. Previously, Tracy held executive roles at Replicon, Cloud9, MarkLogic, Postin...
60: Building a Sales Team w/Keri Schull, The Keri Schull Team 04.02.2020 28:32
Keri Schull grew from a real estate solopreneur to one of America's most successful real estate agents, according to REAL Trends and The Wall Street Journal. She has scaled multiple businesses including The Keri Shull Team, with over 80 members and counting; DKA Development; and the HyperFast Agent coaching platform and academy, which teaches real estate agents everywhere how to grow and scale the...
59: How Effective is Your Communication? w/Monique Russell, Clear Communication Solutions 23.01.2020 25:48
Monique Russell teaches individuals and teams to have positive and productive relationships at home and work using effective communications strategies and tools. She is the managing partner of Clear Communication Solutions, LLC and is a frequent guest on local, national and international radio sharing her advice as a subject matter expert in leadership and effective communications.
58: Why Referrals are Your Ticket to the C-Suite w/Joanne Black, No More Cold Calling 22.01.2020 24:50
Joanne Black is America's leading authority on Referral Selling. She is an author, speaker, and sales contrarian. She's written two books, No More Cold Calling™:The Breakthrough System That Will Leave Your Competition in the Dust, and Pick Up the Damn Phone!: How People, Not Technology, Seal the Deal.
57: Your Sales Attainment Problem is a Sales Leadership Problem w/Alli Rizacos, Salesforce 11.12.2019 28:32
Alli Rizacos is a Regional Sales Manager at Salesforce, and she has been in sales for over 10 years. We talked about why sales leadership suffers when not provided enough training or support.
56: Making the Move – Questions to Ask When Making a Career Transition w/Rakhi Voria, IBM 19.11.2019 28:20
Rakhi Voria, is the Director of IBM Global Digital Sales , and she manages a team that is responsible for the strategy, implementation, and revenue of the Digital Development Representative sales function globally. We talked about how she made the big decision to move to IBM to take on a new leadership role.
55: Values Based Selling: Why Purpose and Authenticity Win w/Catie Ivey, Demandbase 07.11.2019 27:07
Catie Ivey is the Regional Vice President of Sales at Demandbase , which is a leading B2B marketing platform. Prior to joining Demandbase, Catie ran revenue teams at Marketo, Insightpool, Salesforce, and Meltwater. She has deep expertise in MarTech specifically and how to better leverage technology to scale revenue teams. Catie is a huge advocate for getting more women into sales and sales leaders...
54: 5 Reasons Why Sales Engineering is the Best Job w/Diana Cappello, Clari 22.10.2019 25:38
Diana Cappello brings over 15 years of experience in sales, marketing and revenue operations to her current role as Lead Sales Engineer at Clari. Prior to Clari, she was a SE Manager at Apttus. And before becoming a SE, she was a Business Systems Manager for several startups. If she's not selling through demos, you can find Diana exploring Tahoe with her husband and 2-year-old daughter.
53: What I Learned About Being a Sales Leader I Learned Teaching Elementary School w/Judy Frank, RAIN Group 17.10.2019 26:23
Judy Frank , Consulting Partner at RAIN Group is my guest in this interview. She has been building and leading sales teams in the Fortune 50 to achieve aggressive growth for over 30 years. Years ago, Judy taught 5th and 6th grade and many of the lessons she learned then has proven to be invaluable in creating and leading teams.
52: What's Happening in the World of Women in Sales w/Alexandra Adamson, WISE 16.10.2019 24:02
Alexandra Adamson is the Executive Director of Women In Sales Everywhere (WISE), a digital platform dedicated to developing the next generation of female sales leaders. She is also the Head of Organizational Strategy at CloserIQ, a modern recruitment firm offering a holistic talent solution for building engaged, diverse and high-performing sales teams and parent company to WISE.
51: Avoiding Imposter Syndrome w/Kelly Del Curto, Lever 11.10.2019 19:52
In this interview with Kelly Del Curto , Director of Sales at Lever, we talked about imposter syndrome and how that can impact your success. At any stage in your sales career - especially when you're new in a role - it's easy to get this sense that somehow you ended up in that role by accident and you don't really belong. Our fear leads us to try to fake it until we make it when opening yourself u...
50: Impacting Sales Success Through the Right Culture Fit w/Caroline Gregory, Okta 01.10.2019 23:43
Caroline Gregory is an Enterprise Regional Sales Manager with Okta. She has 16+ years selling IT infrastructure and software to CIOs and CTOs to medium - fortune 500 companies for Workday, EMC and Okta. In our interview, we talked about the importance of salespeople remembering to choose the right culture fit at a company for them.
49: Looking After Your Number 1 w/Rachel Gray, Gatekeeper 01.10.2019 27:41
Rachel Gray has been selling for the past 10 years after fleeing from the career she first thought she wanted, which was being a lawyer. We talk about how important it is for salespeople to look after themselves mentally and physically every day. If you don't take care of number 1 first... you are ultimately no good to anyone else.
48: Creating Opportunities for Women in Corporate Leadership w/Heather Combs, 3Pillar Global 18.09.2019 27:40
Heather Combs is the Chief Revenue Officer for 3Pillar Global, an Inc. 5000 developer of client-facing web and mobile applications. She oversees marketing, business development and operations for the nearly 1000-person multinational company, creating the revenue acceleration strategies that drive 3Pillar's continued double-digit growth. Heather has been named one of Software Report's Top Female Te...
47: Creating a Sales Culture of Accountability w/Kristie Jones, Sales Acceleration Group 04.09.2019 27:57
Kristie Jones is the go-to expert for companies looking for help evaluating, building, training and scaling their Sales teams. Her 19+ years in the SaaS space, willingness to get her hands dirty, and "take no prisoners" approach is what makes her so valuable to her clients.
46: Diversity and Inclusion: Fighting Bro-Culture on the Hiring Front w/Brooke Bachesta, Outreach 28.08.2019 26:04
Brooke Bachesta is an SDR Manager at Outreach, a leading Sales Engagement Platform. She is passionate about diversity and inclusion and specifically, bringing more women into sales and sales development organizations.
45: How to Leverage Vulnerability in Sales and Life w/Lauren Rearick, Lessonly 30.07.2019 18:54
Lauren Rearick is an Account Executive for Lessonly-- a team training software company on a mission to help teams change how they work, so they can live better lives. Barb talks with Lauren about being vulnerable and how that can positively impact sales success.
44: Leaders Paving the Way for the Next Generation of Saleswomen w/Alyssa Merwin, LinkedIn 15.07.2019 19:20
Barb talks with Alyssa Merwin, Vice President, LinkedIn Sales Solutions, Americas about her passion for supporting and guiding the next generation of women in sales. Alyssa leads a team over of 250 people within one of LinkedIn's fastest growing businesses.
43: Opening Doors When Selling at the Executive Level w/Caryn Kopp 07.03.2019 29:23
In this episode, Barb's guestis Caryn Kopp. She is the Chief Door Opener ® at Kopp Consulting, an Inc 5000 winner, recognized for the Door Opener ® Service where they get their clients meetings with high level decision makers in almost every major company.
42: Bullseye: Know and Do the Most Meaningful Activities w/Kristina McMillan 04.03.2019 28:48
In this episode, Barb talks to Kristina McMillan, VP of Research at TOPO about why it is so important to FOCUS on the right activities if you want to achieve the right sales results.
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