Lori Richardson

Conversations with Women in Sales

Business EN ↓ 217 episodes

Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018.Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidenc...

Author

Lori Richardson

Category

Business

Podcast website

womensalespros.com

Latest episode

Jul 3, 2026

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Episodes

216: Thoughts on AI, Tamar Gill, eCore Video 03.07.2026

Tamar is the founder of eCore Services, a company she's bootstrapped and is celebrating six years in business with a team of 150 remote workers around the world. I've gotten to know Tamar this year, as she sponsored the #Salesdecadesproject as well as generously sponoring other women in sales and in business organizations.  We talked about:  Tamar shares her path from nonprofit work to becoming a...

215: Joanne Black, Sales Decades Project Honoree Celebrates 30 Years Running Her Business Video 11.06.2026

Joanne Black is a 2026 Sales Decades Project Honoree. #SalesDecadesProject  She celebrates 30 years running "No More Cold Calling" consulting, training, and coaching business. Joanne is open to connecting on LinkedIn - just make sure you customize the "ask" - say you heard about her on this podcast.  Founder, No More Cold Calling Sales leaders often think they have a pipeline problem. More often,...

214: Celebrating a Career in Sales and Leadership; Maria Boulden, Advisor, Board Member, Ex DuPont, Ex Gartner 15.03.2026

Maria Boulden got a degree in Chemical Engineering because she learned that a Chemical Engineer would be the highest paying engineering job possible. She was a rising star at Drexel University and landed a co-op role at DuPont while still in college. Since most of the sales roles were held by engineers back in the late 1990's / early 2000's it wasn't that hard of a transition when she landed her f...

213: Know Your Why in Moving up the Corporate Ladder, Lynn Hidy, Author 11.12.2025

Lynn Hidy has been helping inside sales teams and sales leaders for years. Her new book,  " Mastering Inside Sales Leadership: Your Get-It-Done Leadership Success Guide"   is available January 8th.  Lynn and I sat down to talk about sales leadership and career pathing in sales.  More about Lynn: https://www.linkedin.com/in/lynnhidy/ Learn about her new book here: https://masteringinsidesalesleader...

212: What Does Good Outbound Look Like? with Shay Keeler, VP Sales, Common Room 26.11.2025

Episode 212 here, with a great sales leader named Shay Keeler, VP of Sales at Common Room. Shay spent 4-1/2 years at Outreach, starting as an Account Exec and getting promotions throughout her stay there. Now she is at Common Room as VP of Sales. We talked about her meteoric rise in various organizations - what it takes to get a promotion into a new role or one you've never done before, and how se...

211: Have You Built Your WIN Room? Ideas for Inspiration in Your Sales Role, Jaime Diglio, The WIN Room 06.11.2025

Jaime Diglio and I have a lot in common when it comes to our beliefs for success in sales.  Mindset is where it's at - first and formost. Jaime created a program that takes you from your "WAR" room in your head into you "WIN" room.  She agrees that the most important first sales conversation is the one you have with yourself.  Are you down and need a boost? Listen to this episode and we'll cover t...

210: New Book, Women and Power, Dr. Jane Sojka, Sales Professor, U of Cincinnati 31.08.2025

It is an amazing new book: "Women and Power: Your Guidebook to Risk, Resilience, and Confidence" by U of Cincinnati sales and marketing professor Dr. Jane Sojka released in August, 2025.  It's all about ways women can rise within a B2B sales career - and it happens to be good for men, too - and really anyone who wants to be more successful with their ideas, goals, and plans.  There are four parts...

209: Forget Stereotypes about Sales and Consider the Career: Kelley Hippler, Chief Revenue Officer, Briefly 20.08.2025

Kelley and I had a great conversation about her sales career - some of the highlights below:  As a seasoned Chief Revenue Officer with over 20 years of global commercial leadership experience, Kelley specializes in driving sustainable revenue growth and transforming sales organizations. She is a strategic, data-driven, people-first leader committed to achieving challenging goals through thoughtful...

208: Selling, Leading and Inspiring in the Partner Channel, Jen Waltz, Founder, Imajenative 31.07.2025

I had such a wonderful conversation with Channel Sales Leader and Mentor Jen Waltz.  As Chief Information Security Officer of Imagenative, Jen is:  FOUNDER and CISO. Empowering Your Business to Scale, Secure and Succeed. She helps with: Cybersecurity and Emerging Technologies: Help partners build, deliver, and manage cutting-edge cybersecurity solutions. Enterprise IT & Digital Transformation: Ado...

207: Put Yourself Out There and Learn AI, Ashley Wilson, Co-Founder, Momentum AI 16.07.2025

Listen to Ashley Wilson, Co-Founder of Momentum and the great conversation that happened.  We talked about her career journey from sales and marketing to co-founder status. We also talked about the adoption of AI and how things are changing. For years, in sales we had trouble with the data that lives in conversations on sales calls and in written form has long been left out of crucial follow up by...

206: Despite Family Expectations She Became a Sales Leader, now Immersed in AI, Nhungly Dang, PipeVisionIQ 09.07.2025

Nhungly Dang and I had a great conversation around what four careers her parents expected her to do, and how she found her way into business and ultimately leading SDR and BDR teams to great success. Now she leads PipeVisionIQ as a consultant after more than 12 years building front line sales teams.  Nhungly has developed SDR workflows that are data-driven, technology-driven and adaptable to any o...

205: From Events to Leading Customer Success to VP Growth, Laura Lakhwara, Soapbox 02.07.2025

Laura Lakhwara leads GTM teams and customers in transformative strategies that empower businesses to streamline operations and scale efficiently with AI, automation, robotics, and data-driven insights. She has an incredible background from working at IBM, a first-ever partnership with IBM and Apple, and other companies like UI Path and Softbank Robotics.  We had a great conversation - her expertis...

204: The Activator Advantage, What Todays Rainmakers Do Differently, Karen Freeman, Co-author 04.06.2025

I had a great conversation with co-author of the new book, "The Activator Advantage"'s Karen Freeman. Here is some information about the book from DCM Insights:  There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones for whom firms have delivered unquestioned value in the past—are much less loyal to f...

203: From Construction Engineer to Successful 2x Company Founder, Tracy Young, TigerEye 21.05.2025

Tracy Young has been on our radar for some time, having co-founded PlanGrid (acquired by Autodesk) and now co-founder of TigerEye - a GTM modern analytics platform. As a successful co-founder, Tracy has a natural sales background combined with her engineer background - a powerful combination.  On the TigerEye website, the company's core values are: Wholehearted, Humility, Kaizen, Trust, and Simpli...

202: Supporting and Leading a Global Team in a We Culture; Erica Ettore, Workiva 07.05.2025

Erica has helped build a global team at Workiva where everyone has a "me vs. me" mentality - working to improve ourlseves, not a competitive "me versus you" attitude. How can you get better? How can you deliver the best to your clients and internal consitutents.  Erica was named "Manager of the Year" and she says it is because of her incredible team.  We talked about holding people accountable - s...

201: Pivot and Grow in Your Sales Role, Amber Hayes, Voices 30.04.2025

Amber Hayes is currently Director of Sales at a Toronto company called Voices, which is the #1 marketplace for voice-over. We had a great conversation about how you need to pivot and embrace change within your company so that it doesn't outgrow you.  She started at Voices as a Project Administrator, and listen to the episode to learn more about her move to sales, and now sales leadership. Amber is...

200: Celebrating Conversations with Women in Sales 200th Episode, Alice Heiman, Sales Energizer and Podcast Host 26.03.2025

The time has come where we hit 200 episodes and it was a pleasure to have on good friend and "Sales Energizer" Alice Heiman. Alice also hosts a great podcast called Sales Talk for CEOs .  We need to keep talking about more women in sales and sales leadership since we still have huge opportunities for more women in sales and sales leadership.  Alice and Lori talk about the last ten years of effort...

199: It is not What You Know but Who You Know, Cynthia Cross, Cox Business, Kansas 19.03.2025

Cynthia Cross was all set for a career in accounting when she went to college. A wise professor suggested she would not like that major and encouraged her to do something else where she could utilize her social skills and outgoing personality more. Upon graduation she moved to Wichita, Kansas and met a sales manager who encouraged her to get into a sales role.  Cynthia says the throughline in her...

198: Self Care Strategies for Women in Sales, Katie McDonald, bNourished 05.03.2025

Katie McDonald was in sales previously. Now she coaches women in self-care because of so many of us who have gotten burned out or just put ourselves last. Hear some of Katie's suggestions for your crazy busy life. She talks about "ME management"  It's all about self-care strategies because the fact is most of us are running on fumes and we're borrowing future energy to get through today. Katie wan...

197: From BDR to AE to Director to GM; A Sales Journey with Sarah Kiley 26.02.2025

Sarah Kiley has had a sales caree where she's risen through the ranks.  She's built a reputation for aligning people, processes, and technology to deliver measurable outcomes. Whether it's launching new products, driving cross-functional collaboration, or spearheading strategic initiatives, she has focused on creating value for customers, partners, and stakeholders alike. More about Sarah: https:/...

196: From Teaching to B2B Sales, Samantha Craig, Senior Sales Manager, Semrush 19.02.2025

Samantha Craig wanted to be a teacher. She got through school but then had a hard time finding a job. She knew she loved to travel so she wondered if she could travel somewhere and teach.  Sam ended up teaching for a year in South Korea.  She came back to her home state of Massachusetts and realized she wanted to teach somewhere else so set off for Washington, DC.  At some point Sam considered a j...

195: From Business Analyst to Enterprise Sales - Do What You Love in a Sales Career, Kayla Burke, Microsoft 13.02.2025

Kayla Burke is an Enterprise Sales Specialist at Microsoft and Founder of "The Tech Level" helping others to get a tech sales role.  When Kayla graduated from college she became a business analyst but found that it didn't bring her much joy in her job. A random person told her about sales hiring going on at IBM and she ended up becoming a Business Development Manager - and has loved technology sal...

194: Focus on Prospecting with the Blitzmaster, Andrea Sittig-Rolf, BLITZMasters 31.01.2025

I first met Andrea Sittig-Rolf in the early 2000's - we had both recently launched our B2B sales consulting businesses and she was about to get her first of several books published.  Fast forward to now, and she has a 22 year track record of success in helping thousands of sellers and hundreds of companies with the "top of funnel" prospecting part of professional selling.  More about Andrea:  2021...

193: Welcome the New Year with Resources and Shout-Outs, Lori Richardson, Women Sales Pros 28.01.2025

Our goal at Women Sales Pros is to help support women in existing B2B sales roles to thrive, to get into leadership if they want to, and to recognize the companies and allies doing great things.  This is a short episode with host Lori Richardson to cheer on 2025 and share resources like these ones:  Find podcasts, women in sales organizations, and more here at Women Sales Pros - https://womensales...

192: Be a Lifelong Learner in Sales, Ayana Gardner, Zoom 08.01.2025

Ayana Gardner was recently named as one of "300 Women Making an Impact in B2B SaaS" so it is great that she kick off our first episode of 2025. Ayana is a ZCX Channel Leader at Zoom.  We are also starting 2025 with our Q1 sponsor, RapidScale. Ayana has been in sales for a number of years and loves her current position which involves working with Zoom channel partners - a huge opportunity in B2B sa...

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