Lori Richardson
Conversations with Women in Sales
Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018.Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidenc...
Author
Lori Richardson
Category
Podcast website
Latest episode
Jul 3, 2026
Where to listen?
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Episodes
191: This Woman WAS Tapped on the Shoulder about a Sales Role, Tania Doub, Mindful Quadrant 31.12.2024 27:11
I always laugh about how so many women do wait to be tapped on the shoulder by a leader in the company to move into a different role - this did happen to Tania who began her career in her 20's in marketing. Tania now is a successful author, former corporate enterprise seller, and now runs Mindful Quadrant. We had a great conversation covering a lot of ground. Tania is working on a new version of...
190: Advocate For and Believe in Yourself, Elitsa Zaimova, Sales Director at Preply 29.12.2024 24:37
When Elitsa and I spoke, we had many stories about competent women in sales and leadership roles who wait to get the "tap" on the shoulder to be promoted. Our male counterparts TELL their boss that they expect to be promoted many times and they initiate introductions with some of their C-level leaders, heads of other teams in their company and proudly state their accomplishments. Are we too shiy...
189: Journey from BDR to Enterprise Sales and Ultimately into Security, IT and AI, April Marks, Pangea 23.12.2024 29:10
April Marks leveraged the communication skills she got in college to help her launch into a sales career - first as a BDR, then right into an Enterprise Sales role. She is currently at Pangea. My current role enables customers to leverage processes integrating API-based security services and strategically managing enterprise accounts, currently at Pangea. I am driven by the mission to streamline...
188: Excelling in the Male Majority Boys Club, Kaivona KP Parker, 30.11.2024 15:24
Kaivona Parker works with companies and individuals to help get more underserved folks into tech sales and support and champion them to success. We talked about the notion of people saying to bring your "whole self" to work, but in reality we can't all do that. Kaivona wants to help build up those in sales to help them grow and flourish. She trains, coaches, and is an all around sales enablement...
187: Ask Like an Auctioneer, Dia Bondi, Author, Speaker, Coach 29.11.2024 33:03
The book Ask Like an Auctioneer has a mission: to help 1 Million women ask for more and get it. But it's not just for women. It's for you if you want to: Get the raise of your life Land that partnership that can change everything Expand your influence in your domain Secure that whale of a client Refuse to lowball yourself Use asking as a success strategy I was thrilled to interview Dia because...
186: Rising in Sales Roles and Being Authentic, Anna Randall, TigerEye 26.11.2024 24:10
Anna rose from inside sales support to a sales role at Oracle, to startup PlanGrid, then Autodesk (acquired PlanGrid) and now at TigerEye as VP of Sales. How did she do it? Anna is very conversational and I really enjoyed hearing her tips in doing well in sales and also what she has to say about AI. Listen to what she has to say about being a "lone wolf" and why you don't want to be that. Follow...
185: Moneyball Leadership: Win the Game by Changing the Way You Lead, Jaime Diglio, InFirst 30.10.2024 27:10
Do you know what you want in your career? Many of us know we don't like where we are at or our role, but we don't know what we DO want. Jaime Diglio's new book, "Moneyball Leadership" is not just for leaders - it is a quick read for anyone wanting to get out of the "war room" as Jaime puts it, and into the "win room". Mindset is so important in business - especially sales and sales leadership. ...
184: Career Opportunities for Women in Enablement, Sarah Gross, RingCentral 23.10.2024 27:13
My guest today is Sarah Gross, VP of Global Enablement at RingCentral. Sarah and I go way back, and most recently she became a new mom which has given her new perspectives about women and work. Sarah is also a top sales enablement professional who helps design process and support for sales teams like the ones at RingCentral. When Sarah and I first met, she was with Gartner, and has also worked a...
183: Say What They Cant Unhear, New Book by Tamsen Webster 09.10.2024 23:42
Brilliant business author Tamsen Webster has just released her newest book, Say What They Can't Unhear: The 9 Principles of Lasting Change. Tamsen describes the new book: The book is a compact and actionable guide that will get leaders (and others!) thinking differently about where change comes from and how to initiate it. By introducing and exploring nine "persuasion proverbs," I highlight the b...
182: You can Get Sales Skills No Matter Where You Grow Up; Misky Sharif, Revolut 04.10.2024 24:04
Her parents were Somali refugees who ended up in the U.K. As a child, Misky Sharif learned to be careful around the drugs and crime in her low income neighborhood. She rose above it, while learning as she grew up. How many kids would dodge all of the negative and find something positive in that? Listen as Misky explains how. Misky overcame obstacles and currently is in FinTech as an Account Execu...
181: Sales Within Pre- and Post- Sales Functions, Deirdre Sommerkamp, Skillibrium 24.09.2024 15:55
Now more than ever, we are seeing the importance of how sales fits in pre-sale and after the sale, and how sales needs enablement like the examples Deirdre offers are what helps grow . Learning, practicing, executing and coaching is the repeatable cadence Lori and Deirdre talk about creating "work life harmony" and the value of keeping in touch with those you've enjoyed working with previously. ...
180: Women in Sales Paid Less, Stay Longer, Produce Better Results, with Megan Ackerson, CHRO, Xactly 28.08.2024 21:03
Xactly is a tech platform for assisting companies with compensation and forecasting with the sales team, and has been around since 2005. They started sharing research about men in sales roles versus women in 2014 or so - quite some time ago, and just released their 2024 research results which includes the following: ● Representation disparities: The gender ratio in sales is alarming. Women are und...
179: Convo with a Long Time Woman in Tech, Back when Both Bathrooms were Male, Gretchen DeKnikker 16.08.2024 27:06
Gretchen launched Unbound and Unbothered, a career coaching business for women in tech in 2021. She helps high achievers who are stuck, stifled or at a crossroads ditch the stress and overwork to have a life and a job without burning out. Since she and I both got into tech in the "early days" (me earlier than her) we had a great conversation - I reference the title because we both worked for at...
178: Thoughts From a Woman Who Had a Billion Dollar Quota, Marva Bailer, Skillibrium Advisor 12.07.2024 27:05
"A billion dollar quota is like a 100K quota - you have to be comfortable talking about money with others" - one of the topics guest Marva Bailer and I bond on in our conversation shared today. I'm thrilled that our sponsor, Skillibrium, brings on advisors like Marva so that we can have real discussions around how to be successful. Marva was in sales before she learned how to drive - she and I sh...
177: When Former Teachers Get Sales Careers, Ashley Philipps, Author 28.06.2024 24:47
Ashley Philipps is the author of the new book, The Teacher's Guide to Changing Careers . Being a former teacher myself, I am always up for hearing about others who left the admirable profession of teaching due to the lack of pay, and who got into sales roles. Ashley's book showcases other careers, but she did go into B2B sales and we talk about that on this episode. You will also hear my tip for...
176: Is Being a Seller or Manager a Sink or Swim Proposition Now, Michelle Benfer, Bill 20.06.2024 16:57
I have known Michelle Benfer over the years and it was great to catch up with her in her role as SVP Sales, Business Line Owner at BILL. [Bill is (according to their website) the intelligent way to create and pay bills, send invoices, manage expenses, control budgets, and access the credit your business needs to grow—all on one platform.] Michelle is a sales leader and in our conversation we talke...
175: Insights from a Sales Nerd, Sara Storm, Break the Box and Skills. 31.05.2024 23:17
What is it like when two data focused people get together and talk? It does get a bit nerdy, but that's what I like about Sara, who lives in Stockholm, Sweden. Sara has been doing nearly all roles - from individual contributor - like SDR, BDR, AE and all the way up to VP and CRO. Now she is running two companies, "Break the Box" and "Skills." Like many of us who came from little money, Sara was a...
174: Signs of a Toxic Work Environment in Sales, Gabrielle (GB) Blackwell, Lattice 23.05.2024 29:18
We have had sales leader Gabrielle (GB) Blackwell on before (episode 85) and happy to have her back discussing some of her recent posting about toxic boss behavior in the sales workplace. GB and I were talking about more women than usual leaving B2B sales - something I am posting more about now as well. GB shares her story about some really unhealthy situations she's found herself in previously -...
173: No Shame in Sharing Your Journey, Jaime Konzelman, Rackspace 01.05.2024 23:39
How can you be in intergrity and hide part of your story? That was one of the big takeaways from my conversation with Jaime Konzelman, sales leader at tech company Rackspace. Jaime wrote a memoir called, "Dealmaker" that chronicles her life from college into exotic dancing and on into a stellar B2B sales career. Jaime has done big deals - hundreds of millions of dollars worth, at companies like...
172: Another Teacher Goes into B2B Sales, Meredith Chandler, Meredith Chandler Consulting 25.04.2024 19:38
When Meredith graduated from college, she taught English as a second language in Spain. She had graduated in 2011 and from Spain saw and heard that her friends back in the San Francisco Bay / Silicon Valley area were all getting tech jobs. Friends encourged her to hurry back and get on with a big tech company. Using her background as an NCAA varsity field hockey athlete, she walked into a sales r...
171: A Role Model for Anyone Working Bigger Deals, Dr. Barbara Weaver Smith, The Whale Hunters 29.03.2024 17:29
If you have ever wanted bigger deals to build or to work on, you need to know our guest this episode, Dr. Barbara Weaver Smith. Having known Barbara for the last 10 or so years, I don't know why she hasn't been on the show sooner - and today she is talking about a new service she's launched utilizing generative AI, "Barbara AI" and the launch of her online Whale Hunters Institute. Barbara runs Th...
170: Learn How to Really Sell and Become Too Good To Be Ignored, Cherilynn Castleman CGI 20.03.2024 25:13
It started for both Cherilynn and me by selling Girl Scout cookies. Like me, she LOVED selling cookies, and it seems to be one of the commonalities in our sales careers. Cherilynn Castleman wants to empower 1 million women for C-suite success by 2030! She is a force to be reckoned with - listen to our conversation and how we both want everyone to know how selling is really helping others. Learn...
169: From Criminology Studies to Sales, Hannah Ajikawo, Revenue Funnel 29.02.2024 30:00
Hannah and I had a rousing conversation about all things sales. Hannah is founder of Revenue Funnel and is based in London. She and I talked about many topics - including: A Conversation with Hannah Ajikawo - Journey from Sales to CEO and Founder of Revenue Funnel In this episode, Hannah Ajikawo, CEO and Founder of Revenue Funnel, discusses her journey through experiences in Sales to forming her...
168: Staying Focused in Challenging Times - Quick Episode with Jen Mueller, Talk Sporty to Me 16.02.2024 8:22
In a candid conversation, communication expert and sideline reporter for the Seattle Seahawks and the Seattle Mariners, Jen Mueller shares her perspective on maintaining focus and supportive beliefs amidst challenging times, such as a difficult economic climate or personal setbacks. She discusses the significance of honesty in assessing failures and emphasizes the importance of competing against o...
167: Buyer First by Carole Mahoney of Unbound Growth - Book Review 05.02.2024 22:22
Carole Mahoney has written an excellent book for sales professionals and entrepreneurs on collaborative selling and in changing the sales industry. She mixes in stories, anecdotes and statistics to help one learn and improve around critical sales skills and mindset for success. 00:00 Introduction and Guest Background 00:59 Carol's Journey and Book Contribution 02:48 The Impact of 'Buyer First' on...
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