Lori Richardson
Conversations with Women in Sales
Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018.Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidenc...
Author
Lori Richardson
Category
Podcast website
Latest episode
Jul 3, 2026
Where to listen?
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Episodes
116: 2021 Episodes in Review plus a Look at 2022 She Sells Summit, Lori Richardson 29.12.2021 23:58
We had an awesome, amazing year of interviews here at Conversations with Women in Sales. I'll review all 36 episodes and share what is ahead for Women Sales Pros and the She Sells Summit. If you know of a woman in sales or woman sales leader in B2B who would make a great guest, please refer them our way AND please share this podcast with your sales leader or company leader, whether they are male o...
115: Design Thinking and Sales, Ashley Welch, Somersault Innovation 15.12.2021 24:13
Ashley is co-founder of Somersault Innovation and the author of "Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue" In this episode we discussed what design thinking is, what her journey in sales has been like, and some great insights she had to share with us.
114: Amplifying the Voices of Women in Sales, Shawanda Roberts, Frost & Sullivan 01.12.2021 37:17
Shawanda Roberts is a force of nature - upbeat, positive, and always moving forward. She is VP Sales at Frost & Sullivan where she leads a team of talented and energetic Business Development Directors and Managers responsible for selling solutions to C-level executives focused on identifying, prioritizing and implementing growth strategies through research and custom advisory solutions. Shawanda i...
113: Empathy in Sales Conversations, Brent Keltner, Winalytics 27.10.2021 25:19
Top go-to-market teams are different. They create an authentic buyer journey by leading with buyer goals and payoffs rather their product across sales, marketing, and customer success . In this session, Brent (our very first male guest) talks about the power of empathy, communication skills, listening, and other traits women bring in big ways to sales conversations. Brent is President of Winalyti...
112: Origin Story of the She Sells Summit, Lori Richardson, Instigator 25.10.2021 13:33
On November 3, 2021 the first ever "She Sells Summit" will be happening. It is a B2B sales virtual event with most of the speakers being women who have founded groups focused on helping get more women into sales or into sales leadership. Learn how this #sales conference came to be, who is participating, and why it is historic. Big thanks to all of the sponsors of this event, as well as the partici...
111: Get Unstuck and Move Forward, Jamie Diglio, Slalom 13.10.2021 37:34
As a people first leader, Jaime's passion is for building strong teams, running toward complex problems and "digging in" to help clients deliver outcomes during periods of massive organizational change & transformation. Over the last 15+ years while holding sales leadership roles at Gartner & Microsoft, her teams overachieved year over year growth targets by building trust based CXO relationships...
110: Helping Sales Professionals Learn and Grow, Jen E Miller, Marsh McLennan Agency 28.09.2021 30:07
Jen Miller is passionate about sales strategy, networking, and training. She is Senior Vice President, Producer Development, at Marsh & McLennan Agency where she has helped thousands of sellers get the onboarding and training they need to be successful in their roles. Jen has been writing a post a week since the pandemic began and writes about sales leadership, mentorship, trust, the sales journe...
109: Maternity Leave and Family Leave Issues for Sales Roles Panel 22.09.2021 41:41
We had a fabulous panel discussion on how to deal with the unique issues women in sales roles - and parents in general need to deal with when it comes to variable pay, ramp up, quota and other issues that standard corporate family leave policies often don't take into account. Listen to Alicia MacDonald of Brandwatch, Jordan Arogeti of Salesloft, and Michelle Benfer of Hubspot speak about their sto...
108: Growing Up on a Farm Teaches Hard Work, Elizabeth Ionita, Allocadia 15.09.2021 35:41
Elizabeth Ionita is Account Executive at Allocadia and founder of COMWUNE. She grew up and lives in Canada - was 1st generation Canadian in her family. Elizabeth has raised two kids and been in a sales role, so we talk a bit about her maternity leaves and how coming back can be tough. Listen to her journey as a full cycle rep and what she was looking for when making a move to another role. Good fo...
107: Your Life Brand and How it Supports Your Career, Irina Soriano, Seismic 08.09.2021 23:35
Irina Soriano is VP, Enablement at Seismic and author of "Generation Brand: Controlling your life-brand for likes, loves, and career advancement". She also has a terrific TEDx talk called, "Gender Parity Starts with Controlling our Life Brand". In this conversation we discuss how Irina rose in her career to a VP level, and how your brand can support you (or not support you) in your career growth.
106: How to Build Your Confidence Muscle in Sales, Tiffani Bova, Salesforce 25.08.2021 42:56
Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce and a thought provoking change maker. She's has a storied career currently at Salesforce, formerly as a Distinguished Analyst at Gartner, and as a pioneer in technology launching or advising on cloud services and digital transformation in the 90's 2000's, 2010s up until now. Tiffani Bova is author of the Wall Stree...
105: Virtual Selling Tips and Strategies, Julie Hansen, Author 18.08.2021 29:36
Skills session: Julie Hansen provides the "missing virtual selling skills you need today. Customers today are being bombarded with vendor video calls – a never-ending parade of missed connections, bad lighting, worse eye contact, extreme close-ups, and awkward pauses/talk overs. This session with former sales pro and actor, Julie Hansen - who has written 3 books on presenting skills for sellers...
104: Talking about the Sales Profession to Youth, Heidi Solomon-Orlick, GirlzWhoSell 11.08.2021 24:49
Heidi is a Diversity and Inclusion champion and change agent, entrepreneur and mentor. She is committed to supporting women and girls by continuing to push for racial justice, workplace and inter-sectional gender equity. Heidi invests in the leaders, companies and products she wants to see in the world. She is an active aging advocate who believes that older women (and men) are not obsolete. Age =...
103: How Sales is Like Entrepreneurship, Annie Roche, Attentive 28.07.2021 25:12
In this conversation, Annie shares SO much insight about being good at your sales role, how she got into sales, and how her mom inspired her to do her best and ASK for what she needs. We talked about the need for women to speak up and really advocate for themselves. She says, "You don't have to be salesy to be in sales!"
102: Compete Against Yourself & Get Better Everyday, Jordan Arogeti, Salesloft 21.07.2021 21:13
Jordan wishes she had gotten the advice about sales being a "long game" - a marathon, not a sprint. Try not to measure yourself based on your dashboard. Jordan Arogeti is Sr. Executive, Financial Services at Salesloft. She is a mom, a wife, and also a partner in Arogeti Endeavors. Jordan says that she is in an intense season in life right now with so much going on. We have a great conversation abo...
101: A Champion Revolutionizing Sales & Sales Culture, Jula Pereira, Hubspot 14.07.2021 30:41
Jula Pereira can be found on LinkedIn supporting and encouraging others in professional sales - and is helping shine a light on making sales more inclusive. She is an SMB Account Exec at Hubspot and a peer advisor at re:work training. In this episode Jula talks about self acceptance and how she learned to feel at home in her skin. We also talk about the power of resilience in sales and I reference...
100: Changing Sales Culture for the Better, Nikki Ivey, Cultured Perspective 16.06.2021 37:14
Chaniqua "Nikki" Ivey is a force to be reckoned with. She brings high energy and positivity to the B2B sales world, working hard to make it better - to level the playing field for all. Listen how this lover of words, who studied journalism, relates to professional selling - the mark she has made so far, and what's ahead for her.
99: From Selling Cell Phones to Huge SaaS to Dir. at a SaaS Startup, Ellen Stafford, Vidyard 09.06.2021 22:19
Ellen Stafford is Director, Presales and Solutions at Vidyard which means that she leads business development as well as the Solutions Consulting teams - an unusual combination but it works for her. She started selling cell phones after college and then, through connections, got an opportunity at Salesforce.com. She went from the mammoth company to Vidyard which was truly a startup with 35 employe...
98: Values, Passion, and The Right Organization = Winning Formula, Mary Shea, PhD, Outreach 02.06.2021 28:46
Mary Shea, PhD is an innovator in the B2B sales space, and she believes that with an innovation mindset, anything is possible. Now Global Innovation Evangelist at Outreach, Mary had a distinguished career as Principal Analyst at Forrester. She is a change agent and passionate about making the sales department an inclusive place. To think she began her career as a professional musician. Mary shares...
97: From Science to Math to MBA to a Sales Career, Reva Pellerin, Vidyard 20.05.2021 21:58
Reva Pellerin has spent over 10 years in B2B sales. She did not know what selling technology even was when she got her first BDR role at Oracle but it opened the door to technology and SaaS sales. She is glad she took a chance and in a roundabout way ended up in a fantastic career - now at Vidyard. We had a fun conversation and Reva discusses her journey that could help others listening in.
96: Building Teams as a Sales Leader, Kelly Fairchild, UniFirst 13.05.2021 31:14
Kelly is a regional sales manager with years of experience managing sales managers and has inspired hundreds of sales reps. She works in a male majority industry and is a standout leader. Listen to how she talks about selling as a helping profession and how a servant leader mindset can help you become a great leader.
95: People's Sales and Sales Leadership Careers Matter, Amy Volas, Avenue Talent Partners 05.05.2021 37:02
Amy Volas is Founder and CEO of Avenue Talent Partners because "great sales teams aren't built on guesswork." Amy is Co-Founder of Thursday Night Sales, along with Scott Leese. Amy is incredibly proud of TNS because it really has helped create an amazing community where people are heard and can find insights to solve their issues as SaaS sales professionals. We covered a lot of ground in this conv...
94: How a B2B Sales Career Can Change Your Life, Jenny Anderson, CareerBuilder 21.04.2021 34:04
She had me at "B2B sales literally changed my life." I heard it as "B2B sales SAVED my life" and although Jenny Anderson didn't say it, what a stable, well-paying career in sales did for her was revolutionary in her world. Listen to her journey and how she is working to pay it forward so other women and men can rise into this great career.
93: Starting in Nonprofit and Fundraising then SaaS Sales, Zoya Segelbacher, Gong 13.04.2021 32:27
Educated at Cornell, Zoya initially thought she might want to work in hospitality but had jobs on campus cold calling and working in fundraising. She recently moved to Gong as a Strategic Sales Development Manager. Her number one passion is developing people.
92: From Selling Beanie Babies to B2B SaaS Alexine Mudwar, Displayr 07.04.2021 39:36
Alexine has been in SaaS software sales for over 8 years. She and host Lori have some things in common- we had influence in our youth by relatives who were selling all around us, and impacted us. But with a dad who received his PhD from MIT and other interesting possibilities for Alexine, she did end up in B2B tech sales, specifically software-as-a-service (SaaS). Additionally she is a rising voi...
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