Lori Richardson

Conversations with Women in Sales

Business EN ↓ 217 episodes

Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018.Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidenc...

Author

Lori Richardson

Category

Business

Podcast website

womensalespros.com

Latest episode

Jul 3, 2026

Where to listen?

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Episodes

141: Love Your Team: A Survival Guide for Sales Managers in a Hybrid World, Helen Fanucci, Microsoft 30.11.2022

Helen Fanucci has written a much-needed book in "Love Your Team"  and it is different from so many other sales management guides because it helps managers, whether new or experienced to understand what to say, when to say it, and actual wording suggestions.  Helen has brought her years of sales leadership currently as a senior leader at Microsoft and previously at Sun Microsystems.  There are sect...

140: An Endurance Runner Moves into B2B Sales, Katie Visco, ADP 23.11.2022

Katie Visco was the youngest woman to run across the United States in 2009. Not only did she run across the U.S., but she gave talks all along the way. She repeated a cross-nation run ten years later, running across Australia with only bicycle support throughout the ride.  Now Katie is in a sales role at ADP in their retirement services - and winning awards doing it - no surprise.  Listen to Katie...

139: When Knowledge is Shared, Everyone Wins, Heidi Messer, collective[i] 09.11.2022

Let's talk about the drop in outbound call connections - buyers have changed. How do we adjust and prepare and work to hit our sales numbers? Meet Heidi. Heidi Messer is an entrepreneur, board director, builder of networks and investor who founded several global businesesses including Linkshare and collective[i]. She serves on a number of boards, was granted two patents connected to collective[i]'...

138: The Power of Science in Selling, Wesleyne, Transformed Sales 26.10.2022

Wesleyne went to college to become a chemist. She was a chemist for four years, then got into a sales career - tripling the sales in her region in one year! She takes a scientific approach to selling, and uses data to prove what a sales team possesses and what it needs.  Take a listen to this fun conversation with my friend and colleague, Wesleyne and see how someone with a scientific background t...

137: Heart Powered Sales, Robin Treasure, Author & Sales Trainer 19.10.2022

This podcast aims to highlight so many women in sales who have created success without being "salesy" - you know that "icky" feeling after being "sold to?" that can happen in a bad sales situation. Robin Treasure wrote a book, "Heart-Powerd Sales - Grow Your Sales Exponetially with Emotional Intelligence and Intuition" and is a great resource for anyone in sales wanting to be in the admirable prof...

136: Sales is an Admirable Profession, Mandi Graziano, Author & Sales VP 12.10.2022

Her book starts with the powerful sentiment: "Sales isn't a dirty word!" and so did our conversation. Mandy is not only the VP, Global Accounts at Hospitality Performance Network but is also the author of a great book called, "Sales Tales: The Hustle, Humor, and Lessons from a Life in Sales".  Mandy has a very down to earth style in sharing what she loves about the sales profession and how everyth...

135: Heels to Deals, Heidi Solomon-Orlick, GirlzWhoSell 31.08.2022

Heidi Solomon-Orlick is a force to be reckoned with. In our conversation she will talk about her career in sales (currently now Sr. VP, Bus Dev at Arise Virtual Solutions) and the impetus to launch her organization, GirlzWhoSell. Heidi has amazing amounts of energy as it seems she is always working on a new project or idea for more women in sales.  I met Heidi when we both lived in New Hampshire a...

134: Financial Abundance and Growth Mindset for Sales, Elyse Archer, She Sells 17.08.2022

I met "my people" when I met Elyse Archer - she has a big abundant mindset and is helping men and women entrepreneurs and professional sellers to gain success through mindset, too. Elyse has a soft spot for women and founded She Sells to offer programs specifically for women - also a She Sells podcast. Elyse is also a personal brand strategist and a video confidence coach.  I hope you find this ep...

133: Sales Truly Helps, Not Hustles, Sam McKenna, #SamSales 10.08.2022

Samantha McKenna is Founder of #SamSales Consulting. We had an amazing conversation about the negative stereotype sales still has - and the wonderful attributes a sales career actually offers.  Do you have the ability to have a conversation, to run a process? You could be great in B2B sales. This is a profession where you can impact your earning potential by how you "run" your territory. It is ver...

132: The Grass Isn't Always Greener, Katie Walsh, Hubspot 27.07.2022

Katie Walsh was a Division 1 College Field Hockey player and atributes a lot of her success in sales and leadership to her collegiate athletic career. Katie is Director of Sales at Hubspot. Unlike most of us in software and SaaS, she's been at Hubspot for the past NINE years. Yep - sometimes you find a great work home and have talented leaders who inspire you to stay and grow with the company.  Ka...

131: Managing Difficult Conversations, Roberta Matuson, Author 14.07.2022

Our guest today wrote a fantastic book that will help you to build more empowered conversations as you rise through the sales organization or the company in general. Roberta Matuson is the author of "Can We Talk: Seven Principles for Managing Difficult Conversations at Work" Roberta and I had a rousing conversation and you'll find some gems to take away if you want to be a better, more effective c...

130: Bet on Yourself and You'll Always Win, Amy Franko, Amy Franko Assoc 30.06.2022

Amy Franko is a keynote sales speaker and the author of "The Modern Seller: Sell More and Increase Your Impact in the New Sales Economy" Amy is also the Chair of the Board of Directors of Girl Scouts of Ohio's Heartland where they are building an amazing STEM project for their Girls Scouts which we also discuss. Learn how Amy got into sales as an English and Communication college grad and how she'...

129: On Becoming a Good Storyteller, Jen Allen, Challenger 23.06.2022

Jen and I talked about a lot of different things but what grabbed me was her speaking about how becoming a podcast host helped her be better at storytelling. Storytelling is such an important skill within professional selling that I wanted to highlight that - we talk about a leader who made a big impression on Jen and our first sales experiences. Who you work for early on in your career matters -...

128: Know Who You are; Natalia Gallo, GAF 09.06.2022

Natalia Gallo is a changemaker in the male-dominated world of roofing. She has risen through the ranks to Regional Sales Director and spent years helping to mentor and support other women to succeed. Natalia brought the idea of getting the women in sales within GAF together to learn from each other, and the WinS program was created. Listen to how she started as an architect and is now one of the t...

127: It Is OK to Evolve and Change, Natasha Hemmingway 25.05.2022

Natasha Hemmingway took her college degree in Biology and a leap of faith into pharmaceutical sales and never looked back. After eight years she pivoted into medical device sales, and did that successfully for another eight years. Now she runs her own coaching practice and is focused on teaching others how to Sell with Heart Not Hustle (R)  Natasha has a powerful story she shares in this episode a...

126: Ask, Do Not Assume, Yamini Bhat, Vymo 18.05.2022

Before a woman leaves a sales role due to issues she isn't comfortable with - such as her environment or a life event, she needs to ask about a different accomodation rather than us losing another woman in sales. My conversation with Yamini Bhat, CEO & Co-Founder at Vymo covered the many unconscious biases there are in the workplace. Vymo is a sales enablement platform and so we talked about withi...

125: Right on the Money Book Review, Colleen Francis 01.05.2022

In her new book, "Right on the Money - New Principles for Bold Growth", author and sales strategist Colleen Francis discusses the current sales landscape and offers some great strategies - and tactics - to win over today's buyers.  One of the #WomenInSalesAuthors with bold strategies for revenue growth. 

124: The Killer Pitch Master Precious Williams 30.03.2022

Precious Williams KNEW there was a STAR inside of herself - she was not raised with confidence but she learned to embrace herself and own who she is.  She is a world class master communicator and a shining light in our sales world (and the world at large)  Sales and pitching skills are vital to charting your own destiny. Precious shares part of her story and you should be watching for Precious - s...

123: Why We Share our Story, Jen Ferguson, Salesforce 23.03.2022

Jen is an author contributor to the new book, "Heels to Deals" with 33 women's stories about their journeys in B2B sales. It was pulled together by Heidi Solomon-Orlick of Girlz Who Sell and is a GREAT read!  Jen does a popular LinkedIn Live show where she shares stories, as she did in the book and on this episode about challenges she ran into as a woman in sales - in hopes that other women coming...

122: Think Big in Your Sales Career, Natasha Sekkat, EMC 09.03.2022

Natasha has had a most interesting journey into and through sales. She grew up with a most unconventional upbriging (you'll have to listen to see what I mean) and had no idea what business was, let alone sales. Through her education and early roles she learned about sales and has been involved in it now for the past 20 years. Listen to Natasha's journey and get inspired. 

121: Sell Without Selling Out , Andy Paul, Sales Author 02.03.2022

Andy Paul is a mentor, coach, supporter, and champion of more women in sales. He is also a global sales advisor and top podcaster. In his new book, Sell Without Selling Out, he shows you how to take charge of your own sales career without selling out using the four "Sell In Pillars" of connection, curiosity, understanding, and generosity. These are pillars women have used in sales for YEARS. Now i...

120: Sales Pros are Helpers not Snipers, Leslie Venetz, Sales Team Builder 10.02.2022

What does an inclusive sales culture look like? How do we get men to be our advocates, not just allies?  I talked with TikTok B2B Sales standout Leslie Venetz, Founder, Sales Team Builder, about her 15 year sales journey and how far we still need to go for more women in sales. We talk about working remotely and how that can be a game changer for a mom with child or kids at home - and how you don't...

119: Tips to Plan Your Sales Career, Meg Hewitt, Salesforce 02.02.2022

Meg Hewitt has had a number of varied roles which we talk about this episode. She's been a rep, a manager, a head of sales dev, trainer, coach,  Director of Sales, Regional VP, and now a Strategic Account Executive, Retail & Consumer Goods at Salesforce. Meg shares that it's not the title but what you learn, and how you can work to plan out what it is you need or where you want to go in sales.  Wh...

118: Imposter Syndrome and More, Alli Rizacos, Alli Rizacos Coaching 20.01.2022

In this session Alli and I talk about the topic of feeling like an imposter and what you can do. Why is it so prevalent in women, and can men have it too? Join us and learn. 

117: Leading a PLG Sales Team, Grace Tyson, Reprise 12.01.2022

We kick of 2022 with a new sponsor, Reprise. Big thank you to them. They have some amazing women in sales, including their head of sales. VP Sales Grace Tyson sat down with us to share about her journey and stops along the way to her current role.  We discussed the idea of product led growth and got some inspiration from a top sales leader. If you know of a woman sales leader or amazing sales rep,...

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