Breakthrough Academy
Contractor Evolution
Breakthrough Academy presents Contractor Evolution. In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place. Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.
Be sure to visit the podcast's website and support the creator: www.btacademy.com
Author
Breakthrough Academy
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Podcast website
Latest episode
Oct 28, 2026
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Episodes
221. What to Say to An Underperforming Employee - Jen Long 11.06.2025 54:08
Get your free accountability resources from Jen here: https://trybta.com/DL221 To learn more about Breakthrough Academy, click here: https://trybta.com/EP221 Is there someone on your team who is not performing the way you need them to? Someone you know you need to do a better job of holding accountable? Someone you need to have “the talk” with? If you’re used to an accountability conversati...
220. How to Build a Hiring Funnel - Brandon Vaughn 04.06.2025 55:51
To learn more about Breakthrough Academy, click here: https://trybta.com/EP220 Those of you who know us know that we're huge advocates for putting as much effort into your hiring funnel as you do to your sales funnel. And that’s exactly why I’m excited for this week’s episode. Brandon Vaughn is a long-time entrepreneur, business coach and CEO of HireBus, a recruitment automation software built spe...
219. Tariff-Proof Your Business: A Construction Lawyer's Playbook - Trent Cotney 28.05.2025 36:39
Download Trent's Price Acceleration Provision and tariff-proof your contracts today: https://trybta.com/DL219 To learn more about Breakthrough Academy, click here: https://trybta.com/EP219 While the details have shifted over the past few months, there’s no doubt that all the talk about tariffs has caused uncertainty for the small business community. Especially contractors. And, whether the USA’s p...
218. $10MM Contractor Roadmap: Operator to Strategist - Danny Kerr 23.05.2025 51:30
Grab a copy of your resource bundle: https://trybta.com/DL218 To learn more about Breakthrough Academy, click here: https://trybta.com/EP218 Growth can be intimidating. More revenue, more staff and more work = more headaches. Plus, there’s no way to predict what new problems you’ll face as you grow. Except…there actually is. See, when you coach over 1500 contractors, like we have at Breakthrough A...
217. Should You Niche Down or Expand Out? - Ryan Lee 21.05.2025 41:17
To learn more about Breakthrough Academy, click here: https://trybta.com/EP217 You’ve heard it before: the riches are in the niches. But, is that really always true? Today, I’m talking to Ryan Lee, founder of Landscape Lighting Secrets and host of the Landscape Lighting Secrets podcast. Before selling in 2019, Ryan grew his business to $200K a month. His service offering? Landscape lighting. Just...
216. Sell More by Putting the Customer First - Joe Crisara 14.05.2025 57:09
To learn more about Breakthrough Academy, click here: https://trybta.com/EP216 To the outside world, the word “sales” has gotten a bad rap. People think it’s all transactional. All about pushing something on the customer in order to get what’s best for the sales rep or the company. And that can make the act of selling feel uncomfortable, awkward and transactional. That’s why we wanted to talk to J...
215. Leadership Beyond the Hammer - Brian Gottlieb 07.05.2025 46:01
Grab a free chapter of Beyond the Hammer here: https://trybta.com/DL215 To learn more about Breakthrough Academy, click here: https://trybta.com/EP215 Being a strong leader is an essential business skill. We all know this. If you listen to this podcast, you probably know most of the fundamentals already. And yet so few of us actually take the time to work on them. Today, we're talking to Brian Got...
214. Head of Storybrand Talks Contractor Messaging That Sells - Dr. J.J. Peterson 30.04.2025 1:06:44
Download Dr. J.J.'s one-liner template here: https://trybta.com/DL214 To learn more about Breakthrough Academy, click here: https://trybta.com/EP214 Today we're interviewing the one and only Dr. J.J. Peterson, Head of Storybrand and co-author of Marketing Made Simple, which sold over a million copies worldwide. Dr. J.J. has helped thousands of businesses clarify their message by using a storytelli...
213. A New Era: Benji Reflects on Content Marketing and More - Benji Carlson 23.04.2025 59:41
To learn more about Breakthrough Academy, click here: https://trybta.com/EP213 Today’s the day. The last official day of Benji's time on Contractor Evolution. And the first official day of a new era. In today’s episode, we're pumped to introduce Danny Kerr as your new host. Danny is one of the co-founders of Breakthrough Academy. In fact, he’s the visionary behind the whole thing. He’s a lif...
212. How to Manage Budgets, Forecasting and Cash Flow Like Matt Risinger - Matt Risinger 18.04.2025 1:15:27
To learn more about Breakthrough Academy, click here: https://trybta.com/EP212 Grab your free financial management resource bundle here: https://trybta.com/DL212 A few weeks ago, Danny cohosted a web class with Matt Risinger (Host of The BUILD Show) on one of the most important topics in business: finances. On top of teaching the hundreds of attendees our approachable financial management systems,...
211. Surrounded By Idiots - Thomas Erikson's Tips For Contractors - Thomas Erikson 16.04.2025 56:46
To learn more about Breakthrough Academy, click here: https://trybta.com/EP211 Chances are, you’re familiar with at least one personality test. Myers Briggs, Enneagram, Personal Style Indicator (PSI) or, the focus of this episode, DISC profiles. Are these tools actually helpful? In my opinion, they have a time and place. But the truth is they’re kinda useless if you don’t actually apply the inform...
210. Understanding the Skill/Will Matrix - Danny Kerr 11.04.2025 13:29
To learn more about Breakthrough Academy, click here: https://trybta.com/EP210 To grab a copy of the Skill/Will Matrix, DORAGI framework, and Conflict Resolution Guide, click here: https://trybta.com/DL210 In contracting, your people are your business. They determine how customers experience your brand, the productivity of your job sites, the profitability of your business and your own enjoyment o...
209. A Six Part System For Systemizing Your Contracting Business - Ian Ouwerkerk 09.04.2025 1:17:46
To learn more about Breakthrough Academy, click here: https://trybta.com/EP209 Our guest on the show today is our very own coach, Ian Ouwerkerk. Ian coaches the highest number of businesses here at Breakthrough Academy. He has a massive sample size and a unique perspective on what works and what doesn't when it comes to growing your construction or trades business. He is particularly well-versed i...
208. How to Attract Reliable Staff in a Labor Shortage - Danny Kerr 04.04.2025 1:21:22
Grab your FREE hiring resource bundle here: https://trybta.com/DL208 To learn more about Breakthrough Academy, click here: https://trybta.com/EP208 In 2025, there is one issue contractors talk to me about more than any other: Hiring. Getting good people to agree to—and show up to—an interview suddenly seems impossible. You book five interviews and three no-show, one thinks they’re applying to be C...
207. How to Systemize Your Contracting Business - David Jenyns 02.04.2025 58:42
To learn more about Breakthrough Academy, click here: https://trybta.com/EP207 To learn more about David, check out https://www.systemology.com/ If you know me, you know I strongly believe that business systems = owner freedom. That’s why it made sense to get today’s guest David Jenyns on the show. David is the author of SYSTEMology: Create Time, Reduce Errors and Scale Your Profits with Proven Bu...
206. Evolution Rewind: Strategic Planning To Pull You Out Of The Daily Grind - Danny Kerr, Igor Trninic & James Dale 28.03.2025 59:57
To learn more about Breakthrough Academy, click here: https://trybta.com/EP206 Grab your free strategic planning template here: https://trybta.com/DL206 You may be thinking: Is this an episode of Contractor Evolution… …on a FRIDAY? Yup. After over 200 episodes, we thought it was time to introduce a new face—our co-founder and visionary Danny Kerr. And what better way to do that than by bringing yo...
205. The Alter Ego Effect: Perform Better Any Time, Anywhere - Todd Herman 26.03.2025 53:10
To learn more about Breakthrough Academy, click here: https://trybta.com/EP205 To learn more about Todd, check out https://toddherman.me/ Whether we realize it or not, we all play characters in our lives. The idea that we should unashamedly show up as the “best” version of ourselves in all settings sounds good, but in reality, it is a gross oversimplification of the truth. Think about it…. There’s...
204. Open Book Management: The Employee Perspective - Ryan Markewich, Jacob Markewich, Rik Van Espen & Zac Neufield 19.03.2025 47:31
To learn more about Breakthrough Academy, click here: https://trybta.com/EP204 Openness and transparency are values MANY of us espouse. But how open and honest are you really? Does your crew understand budget hours vs. actual hours? How about the projected gross profit on the project they just started? How about last year's net profit? In today’s episode, we’re talking to Creative Roo...
203. Can Contractors Work With Offshore Talent? - Rob Levin 12.03.2025 53:22
To learn more about Breakthrough Academy, click here: https://trybta.com/EP203 Learn more about WorkBetterNow here: https://www.workbetternow.com/ Are you using Virtual Assistants and other forms of offshore talent yet? Because you probably should be. Many of the roles in your business can’t be done remotely, sure. But could your office manager effectively administrate from Mexico City? Coul...
202. How Much Should Contractors Charge? - Ellen Rohr 05.03.2025 1:01:26
Grab a copy of Ellen's pricing tool here: https://trybta.com/DL202 To learn more about Breakthrough Academy, click here: https://trybta.com/EP202 Today, we’re welcoming industry legend Ellen Rohr to the show. We couldn’t be more excited. She’s built and sold two companies. Written a slew of unbelievably helpful books including Where Did the Money Go? and How Much Should I Charg...
201 - Be Coachable: Advice For New Breakthrough Academy Members 26.02.2025 35:53
Get your free guide to being COACHABLE here: https://trybta.com/DL201 To learn more about Breakthrough Academy, click here: https://trybta.com/EP201 Today’s episode has a very specific purpose. We’ve gathered four of our world-class business coaches to give advice to contractors who are just beginning to systemize their business with Breakthrough Academy. If you chose this episode, yo...
200. Celebrating 200 Episodes: Benji Reacts to His Favorite Moments - Benji Carlson 19.02.2025 1:06:21
To learn more about Breakthrough Academy, click here: https://trybta.com/EP200 Today is a very special day for the team here at Contractor Evolution. Today, we’re releasing our 200th episode. We've spoken to some incredible guests, and that has helped us build a following of the coolest listeners in the world. So... if you've been on the show or just listen to it, we want to express p...
199. Five Languages of Appreciation: Contractor Edition - Dr. Paul White 12.02.2025 46:07
To learn more about Breakthrough Academy, click here: https://trybta.com/EP199 Use code TRADE2025 to get $10 off a copy of the Motivated By Appreciation Inventory for Trades here: https://shop.appreciationatwork.com/collections/mba-inventory (limit one code per email, good through March 15, 2025). Ever wonder why your staff feel “under-appreciated?” Like—you tell them they’re doing a...
198. How SOPs Changed the Game For Matt Risinger - Matt Risinger 05.02.2025 1:25:26
Get your free SOP starter kit here: https://trybta.com/DL198 To learn more about Breakthrough Academy, click here: https://trybta.com/EP198 Ever wonder why some contractors scale smoothly to 7-figures and beyond while others constantly get stuck in an operational hellhole? Clients constantly badgering you… Crews relying on you to answer every single question… Margins so depress...
197. Keeping Faith During Tragic Times: Coach Ian’s Story - Ian Ouwerkerk 29.01.2025 1:12:39
To learn more about Breakthrough Academy, click here: https://trybta.com/EP197 When times get tough, tragedy strikes or things take a turn for the worst, how do you keep faith that everything will turn out ok? Today, that’s what our very own Breakthrough Academy coach Ian Ouwerkerk is joining me to discuss. On August 29th, 2008 on their way to a wedding, Ian, his mum and his dad were T-bone...
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