Breakthrough Academy

Contractor Evolution

Business EN ↓ 280 episodes

Breakthrough Academy presents Contractor Evolution. In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place. Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Author

Breakthrough Academy

Category

Business

Podcast website

www.btacademy.com

Latest episode

Jul 8, 2026

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Episodes

230. How to Fire an Employee Without the Drama - Danny Kerr 08.08.2025

For help navigating critical conversations, download our free guide here: https://trybta.com/DL230 To learn more about Breakthrough Academy, click here: https://trybta.com/EP230 If you thought hiring was hard… …wait until you have to fire someone. It is not fun. Unfortunately, it’s also part of owning a business. Your job is to lead your team towards goals that benefit not just you, but everyone....

229. Why Most Contractor Marketing Fails (And How To Fix It) - Ryan Chute 06.08.2025

To learn more about Breakthrough Academy, click here: https://trybta.com/EP229 Have you ever felt like you’ve hit a wall when it comes to marketing? You’re not alone. You can’t get someone to impulse buy a new deck, air conditioner, or new roof. Instead, you have to sell trust, reliability, and a rock-solid reputation. So why are most contractor and construction marketing strategies built like the...

228. 4 Essential Business Systems Every Contractor Should Master - Tony Fraser-Jones 30.07.2025

To download tools that will help you implement these four systems, click here: https://trybta.com/DL228 To learn more about Breakthrough Academy, click here: https://trybta.com/EP228 What do New Zealand electricians and North American roofers have in common? More than you’d think—especially when it comes to the biggest problems in the trades: finding skilled people, keeping margins healthy, and fi...

227. This $10MM Accountability System Has Crews CRUSHING Their Goals - Danny Kerr 23.07.2025

Grab your free accountability resource bundle here: https://trybta.com/DL227 To learn more about Breakthrough Academy, click here: https://trybta.com/EP227   Finger pointing, shoulder shrugging, pouting… If accountability conversations with your team feel like putting a toddler in time out, you’re not alone. The thing is, people (of all ages) need structure. They need clear expectations and w...

226. Why Most Entrepreneurs Stay Broke - Garrett Gunderson 16.07.2025

To learn more about Breakthrough Academy, click here: https://trybta.com/EP226 Take Garrett's Money Persona Quiz here: https://garrettgunderson.com/quiz/ Are you building wealth, or just building a business? Because for a lot of entrepreneurs, those aren’t the same thing. Our guest today is Garrett Gunderson. He’s built and sold an Inc. 500 financial firm, authored multiple bestsellers like Killin...

225. From Reactive to Streamlined: Cory's Business Automation Journey - Cory Byron 09.07.2025

Get a copy of Cory's Client Guide here: https://trybta.com/DL225 To learn more about Breakthrough Academy, click here: To learn more about Breakthrough Academy, click here: https://trybta.com/EP225 If you’re a business owner stuck in the day-to-day whirlwind and wondering how to reclaim your time—today’s episode is your blueprint. We’re joined by Cory Byron, founder of Vancity Electric and a Break...

224. How To Lead WITHOUT Ego - Keith Mercurio 02.07.2025

To learn more about Breakthrough Academy, click here: https://trybta.com/EP224 As entrepreneurs, we’re constantly learning how to lead others. How to manage people, set direction for our business, and implement systems with our team. But how often do we take the time to learn how to lead ourselves? Today, we're talking to special guest Keith Mercurio. Keith is a plumber turned speaker and executiv...

223. How to Pick the Right Software For Your Contracting Business - James Benham 25.06.2025

Grab a copy of our free tech stack audit tool here: https://trybta.com/DL223 To learn more about Breakthrough Academy, click here: https://trybta.com/EP223 Ever had to shop for a software solution? It sucks. There’s so much out there and they all say they’re the best. That’s why today we're talking to James Benham. James is the CEO and co-founder of JBK, which offers technology solutions for Insur...

222. Is ADHD a Superpower? - Peter Shankman 18.06.2025

To learn more about Breakthrough Academy, click here: https://trybta.com/EP222 In ten years of working with contractors, we've noticed that a LOT of entrepreneurs have ADHD or other forms of neurodiversity. It’s both our biggest strength, and our biggest weakness. And the data backs this up. Studies show as much as 10% of adults have an ADHD diagnosis, and there’s some data suggesting that people...

221. What to Say to An Underperforming Employee - Jen Long 11.06.2025

Get your free accountability resources from Jen here: https://trybta.com/DL221 To learn more about Breakthrough Academy, click here: https://trybta.com/EP221   Is there someone on your team who is not performing the way you need them to? Someone you know you need to do a better job of holding accountable? Someone you need to have “the talk” with? If you’re used to an accountability conversati...

220. How to Build a Hiring Funnel - Brandon Vaughn 04.06.2025

To learn more about Breakthrough Academy, click here: https://trybta.com/EP220 Those of you who know us know that we're huge advocates for putting as much effort into your hiring funnel as you do to your sales funnel. And that’s exactly why I’m excited for this week’s episode. Brandon Vaughn is a long-time entrepreneur, business coach and CEO of HireBus, a recruitment automation software built spe...

219. Tariff-Proof Your Business: A Construction Lawyer's Playbook - Trent Cotney 28.05.2025

Download Trent's Price Acceleration Provision and tariff-proof your contracts today: https://trybta.com/DL219 To learn more about Breakthrough Academy, click here: https://trybta.com/EP219 While the details have shifted over the past few months, there’s no doubt that all the talk about tariffs has caused uncertainty for the small business community. Especially contractors. And, whether the USA’s p...

218. $10MM Contractor Roadmap: Operator to Strategist - Danny Kerr 23.05.2025

Grab a copy of your resource bundle: https://trybta.com/DL218 To learn more about Breakthrough Academy, click here: https://trybta.com/EP218 Growth can be intimidating. More revenue, more staff and more work = more headaches. Plus, there’s no way to predict what new problems you’ll face as you grow. Except…there actually is. See, when you coach over 1500 contractors, like we have at Breakthrough A...

217. Should You Niche Down or Expand Out? - Ryan Lee 21.05.2025

To learn more about Breakthrough Academy, click here: https://trybta.com/EP217 You’ve heard it before: the riches are in the niches. But, is that really always true? Today, I’m talking to Ryan Lee, founder of Landscape Lighting Secrets and host of the Landscape Lighting Secrets podcast. Before selling in 2019, Ryan grew his business to $200K a month. His service offering? Landscape lighting. Just...

216. Sell More by Putting the Customer First - Joe Crisara 14.05.2025

To learn more about Breakthrough Academy, click here: https://trybta.com/EP216 To the outside world, the word “sales” has gotten a bad rap. People think it’s all transactional. All about pushing something on the customer in order to get what’s best for the sales rep or the company. And that can make the act of selling feel uncomfortable, awkward and transactional. That’s why we wanted to talk to J...

215. Leadership Beyond the Hammer - Brian Gottlieb 07.05.2025

Grab a free chapter of Beyond the Hammer here: https://trybta.com/DL215 To learn more about Breakthrough Academy, click here: https://trybta.com/EP215 Being a strong leader is an essential business skill. We all know this. If you listen to this podcast, you probably know most of the fundamentals already. And yet so few of us actually take the time to work on them. Today, we're talking to Brian Got...

214. Head of Storybrand Talks Contractor Messaging That Sells - Dr. J.J. Peterson 30.04.2025

Download Dr. J.J.'s one-liner template here: https://trybta.com/DL214 To learn more about Breakthrough Academy, click here: https://trybta.com/EP214 Today we're interviewing the one and only Dr. J.J. Peterson, Head of Storybrand and co-author of Marketing Made Simple, which sold over a million copies worldwide. Dr. J.J. has helped thousands of businesses clarify their message by using a storytelli...

213. A New Era: Benji Reflects on Content Marketing and More - Benji Carlson 23.04.2025

To learn more about Breakthrough Academy, click here: https://trybta.com/EP213 Today’s the day. The last official day of Benji's time on Contractor Evolution. And the first official day of a new era. In today’s episode, we're pumped to introduce Danny Kerr as your new host. Danny is one of the co-founders of Breakthrough Academy. In fact, he’s the visionary behind the whole thing.  He’s a lif...

212. How to Manage Budgets, Forecasting and Cash Flow Like Matt Risinger - Matt Risinger 18.04.2025

To learn more about Breakthrough Academy, click here: https://trybta.com/EP212 Grab your free financial management resource bundle here: https://trybta.com/DL212 A few weeks ago, Danny cohosted a web class with Matt Risinger (Host of The BUILD Show) on one of the most important topics in business: finances. On top of teaching the hundreds of attendees our approachable financial management systems,...

211. Surrounded By Idiots - Thomas Erikson's Tips For Contractors - Thomas Erikson 16.04.2025

To learn more about Breakthrough Academy, click here: https://trybta.com/EP211 Chances are, you’re familiar with at least one personality test. Myers Briggs, Enneagram, Personal Style Indicator (PSI) or, the focus of this episode, DISC profiles. Are these tools actually helpful? In my opinion, they have a time and place. But the truth is they’re kinda useless if you don’t actually apply the inform...

210. Understanding the Skill/Will Matrix - Danny Kerr 11.04.2025

To learn more about Breakthrough Academy, click here: https://trybta.com/EP210 To grab a copy of the Skill/Will Matrix, DORAGI framework, and Conflict Resolution Guide, click here: https://trybta.com/DL210 In contracting, your people are your business. They determine how customers experience your brand, the productivity of your job sites, the profitability of your business and your own enjoyment o...

209. A Six Part System For Systemizing Your Contracting Business - Ian Ouwerkerk 09.04.2025

To learn more about Breakthrough Academy, click here: https://trybta.com/EP209 Our guest on the show today is our very own coach, Ian Ouwerkerk. Ian coaches the highest number of businesses here at Breakthrough Academy. He has a massive sample size and a unique perspective on what works and what doesn't when it comes to growing your construction or trades business. He is particularly well-versed i...

208. How to Attract Reliable Staff in a Labor Shortage - Danny Kerr 04.04.2025

Grab your FREE hiring resource bundle here: https://trybta.com/DL208 To learn more about Breakthrough Academy, click here: https://trybta.com/EP208 In 2025, there is one issue contractors talk to me about more than any other: Hiring. Getting good people to agree to—and show up to—an interview suddenly seems impossible. You book five interviews and three no-show, one thinks they’re applying to be C...

207. How to Systemize Your Contracting Business - David Jenyns 02.04.2025

To learn more about Breakthrough Academy, click here: https://trybta.com/EP207 To learn more about David, check out https://www.systemology.com/ If you know me, you know I strongly believe that business systems = owner freedom. That’s why it made sense to get today’s guest David Jenyns on the show. David is the author of SYSTEMology: Create Time, Reduce Errors and Scale Your Profits with Proven Bu...

206. Evolution Rewind: Strategic Planning To Pull You Out Of The Daily Grind - Danny Kerr, Igor Trninic & James Dale 28.03.2025

To learn more about Breakthrough Academy, click here: https://trybta.com/EP206 Grab your free strategic planning template here: https://trybta.com/DL206 You may be thinking: Is this an episode of Contractor Evolution… …on a FRIDAY? Yup. After over 200 episodes, we thought it was time to introduce a new face—our co-founder and visionary Danny Kerr. And what better way to do that than by bringing yo...

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