Content Operations

In episode 155 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar dig into pain points that Scriptorium has helped organizations resolve since 1997. “The amount of time content creators spend on formatting and for little payoff, it’s just… the numbers don’t add up. Especially in the 21st century now that we have so many automated ways to publish things to...

In episode 154 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the similarities between the industry-disrupting innovations of machine translation and AI, lessons we learned from machine translation that we can apply to AI, and more. “Regardless of whether you’re talking about machine translation or AI, don’t just run with whatever it provides...

In episode 153 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Dr. Carlos Evia of Virginia Tech discuss the upcoming book ContentOps Edited Collection: Content operations from start to scale. This is a free collection of insights from leading industry experts that will be available in October of 2023. “This is going to be a free book. We are not going to become rich...

In episode 152 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Stefan Gentz of Adobe discuss what knowledge content is, what impacts AI may have, and best practices for integrating AI in your content operations. “As a company and as a content producer who’s publishing content, you are responsible for that content and you cannot rely on an agent to produce...

In episode 151 of The Content Strategy Experts Podcast, Bill Swallow and podcast guest, Jack Molisani discuss how content careers have changed through the pandemic, layoffs, quiet quitting, and AI, and what you should do to stay ahead of the curve. “Rather than applying for a job […] you want companies to come to you and say, ‘Hey, will you come work for us?’ The only way t...

In episode 150 of The Content Strategy Experts Podcast, Alan Pringle and special guest, Patrick Bosek of Heretto talk about choosing a content model, factors to consider, and when you should think about customization. “There’s a valid use case for almost every approach that’s out there. There’s no way around that. I think what it really starts to come down to is making sure...

In episode 149 of The Content Strategy Experts Podcast, Sarah O’Keefe and Christine Cuellar discuss the unique challenges, opportunities, and considerations of content operations with elearning content. “ As an instructional designer, as a person who’s creating this learning content, you start thinking about, How do I deliver this effectively? How do I ensure that learning actual...

In episode 148 of The Content Strategy Experts Podcast, Anthony Olivier, founder and CEO of MadCap Software, and Sarah O’Keefe discuss the MadCap acquisition of IXIASOFT, what’s on the horizon for the merged organization, and explore predictions about the impact of AI in the content industry. “By acquiring a DITA-based CCMS, it allows us to offer not just an unstructured XML-base...

In episode 147 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar continue talking about how teams adjust when content processes change, and tools you can use to navigate the question, “Why do I have to work differently?” This is part two of a two-part podcast. “We had a client a few years ago refer to us as content therapists, and that’s not far off. […]...

In episode 146 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar talk  about how teams adjust when content processes change, and how you can address the question, “Why do I have to work differently?” This is part one of a two-part podcast.  “One of these kinds of business drivers can be a merger or an acquisition. When you end up combining two companies, you can hav...

In episode 145 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the impact content operations has on your learning and training content, and how to make the most out of this valuable asset.  “If the company is looking to implement something within a specific time frame for a very specific business need, and that gets delayed at the beginning when training i...

In episode 144 of The Content Strategy Experts Podcast, Alan Pringle (Scriptorium) and special guest Rich Dominelli (Data Conversion Laboratory) tackle the big topic of 2023: artificial intelligence (AI). “I feel like people anthropomorphize AI a lot. They’re having a conversation with their program and they assume that the program has needs and wants and desires that it’s trying...

In episode 143 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar are back discussing the common tripping points companies stumble over while implementing their content management system (CMS) and their component content management system (CCMS). This is part two of a two-part podcast. “If you’ve got people working in a web CMS and you’ve got people work...

In episode 142 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar discuss balancing the implementation of a content management system (CMS), and component content management system (CCMS). This is part one of a two-part podcast. “W hen you have two types of content produced by your organization and different groups in charge of that, and maybe they’re in two d...

March 2025 update:  We have moved LearningDITA to a  new platform . The Introduction to DITA course is still free, and you can sign up for courses at  store.scriptorium.com . In episode 141 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar discuss the story behind LearningDITA, the free DITA training created by the Scriptorium team. What we are trying to do with this site...

In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT. “The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much...

In episode 139 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Keith Anderson dive into their experiences with structured content, DITA, and user content. “My definition of context is anything that affects the cognitive processing of information. […] So, whether you’re consuming information by reading or listening, there are so many factors that aff...

In episode 138 of The Content Strategy Experts Podcast, Gretyl Kinsey and Christine Cuellar talk about a common content strategy trap: what happens when information architecture (IA) is missing, and why you need IA. “Without IA, you can’t get the most value out of your content. When we think about things like the time it takes to create your content, or getting benefits out of it like...

In episode 137 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Larry Swanson talk about the fragmentation of content over the past 30 years, from the delivery of books to UX writing. “What are the changes that this fragmentation has introduced from a business or an economic point of view? One is the notion that we’re all publishers now. This is where the whole field of...

In episode 136 of The Content Strategy Experts Podcast, Alan Pringle unveils   horror stories of content ops gone horribly wrong. Related links:  How Scriptorium optimizes content to transform your business Who is Scriptorium? Content creature feature Beware the monster of change management LinkedIn: Alan Pringle Christine Cuellar Transcript: Christine Cuellar: Welcome to the Content Strategy Expe...

In episode 135 of The Content Strategy Experts Podcast, Sarah O’Keefe and new team member, Christine Cuellar, talk about who Scriptorium is and how we use content to optimize your business.  Related links: 25th Anniversary of Scriptorium ROI calculator LinkedIn: Sarah O’Keefe Christine Cuellar Transcript: Sarah O’Keefe: Welcome to the Content Strategy Experts podcast, brought to you by Scrip...

In episode 134 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Jodi Shimp talk about the role of content strategy in UX teams. Related links: Jodi Shimp, Global Content Strategy LinkedIn: Sarah O’Keefe Jodi Shimp Transcript: Sarah O’Keefe:                 Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped compan...

In episode 133 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Carrie Hane of Sanity talk about headless CMSs. If your organization isn’t already going down this route, it will probably go there soon. Whenever it’s time to get a new CMS or change hosts. It’s usually triggered on the IT side to switch to it. But like I said, the developers love the flexibili...

In episode 132 of The Content Strategy Experts Podcast, Alan Pringle and guest Jo Lam of Paligo dispel misconceptions and myths about structured content. “Science and history shows us that structured content, structured authoring, is actually very intuitive. And if I may rewind back to, say, the paleolithic era where we first started using a lot of symbols, and then eventually converting the...

In episode 131 of The Content Strategy Experts podcast, Sarah O’Keefe and guest Keith Schengili-Roberts discuss the techcomm job market. Most of the jobs I see are industry experience … is helpful. Medical device is very helpful. PS, we’d love it if you had these tools. It’s common not to require the tools. It’s common to require domain knowledge and then say tools ar...