Content Operations

In episode 130 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe talk about the challenges of replatforming content from one system to another. Links are always a problem, especially cross-document links. Reusable content tends to be handled differently in different systems, or almost the same, but not quite, which is almost worse. —Sarah O’Keefe Bill Swallow:    ...

In episode 129 of The Content Strategy Experts podcast, Sarah O’Keefe and Bill Swallow discuss the prerequisites for efficient content operations and the pitfalls from not following them. Mayhem, chaos, cost overruns, work, rework, delays. I mean, these things, they’re expensive. And they’re not just expensive, they’re soul sucking for everybody involved in the project. And...

In episode 128 of The Content Strategy Experts podcast, Sarah O’Keefe talks with guest Chip Gettinger of RWS about why companies are replatforming structured content by moving it into a new component content management system (CCMS). I find there’s some business change that’s happened to spark this replatforming. One is mergers and acquisitions, where two companies get together,...

In episode 127 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle talk about the challenges of aligning learning content with structured content workflows. We’ve seen a little bit of a trend where we think about learning content and structure almost as mortal enemies, and we see some degree of resistance to wanting to use structured content for learning and training mate...

In episode 126 of The Content Strategy Experts podcast, Sarah O’Keefe and Stefan Gentz of Adobe discuss Industry 4.0. Related links: Adobe Technical Communication Suite AEM Guides Twitter handles: @sarahokeefe @stefangentz Transcript: Sarah O’Keefe:                 Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies mana...

In episode 125 of The Content Strategy Experts podcast, Alan Pringle and Amy Williams of DCL talk about digital transformation projects and how structured content provides the foundation for those efforts. If, as a company, you start to think and plan and build processes with the digital innovation, you really start to future-proof for yourself, because you’re going to become more agile, mor...

In episode 124 of The Content Strategy Experts podcast, Sarah O’Keefe and Kevin Nichols of AvenueCX discuss omnichannel publishing. “Omnichannel involves looking at whatever channels are necessary within the context of your customer’s experience, how your customers engage with your brand, and then figuring out how to deliver a seamless interaction.” – Kevin Nichols Related...

In episode 123 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey wrap up our series on content ops stakeholders and continue their discussion about content authors. “When you are trying to get executive buy-in on something as a content creator, don’t focus on the tools and the nitty gritty of the tech. That is not the way to get the attention of executives. &#8221...

In episode 122 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey talk about content authors as content ops stakeholders. “I think it’s really important to note here, a lot of these resources are not human people. They are systems or databases that provide information. You pull information from these multiple sources and put it together to provide a really dynamic...

In episode 121 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow talk about content consumers as content ops stakeholders. “If you look up a restaurant on your phone and go to view the menu, most of the time, that menu is going to be a PDF. And you are sitting there, zooming in, scrolling around, and pinching, and trying to read this menu that really should have just bee...

In episode 120 of The Content Strategy Experts podcast, Gretyl Kinsey and Sarah O’Keefe discuss content ops stakeholders in risk management. “Your regulatory environment for a single product could actually be different depending on where you’re selling it. You have to do things a certain way in Europe. You have to do things a certain way in the US.” – Sarah O’Keefe Re...

In episode 119 of The Content Strategy Experts podcast, Elizabeth Patterson and Bob Johnson of Tahzoo discuss accessibility when authoring DITA content. “By its very nature, DITA being strongly structured facilitates more accessible content.” – Bob Johnson Related links: DITA and accessibility WCAG guidelines Twitter handles:  @PattersonScript Transcript: Elizabeth Patterson:          ...

In episode 118 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in tech support. “If you are delivering multi-hundred page PDFs to your tech support people, then I can assure you that your tech support people hate you. Opening a 600 page document and then having to search through it while you’re on the phone under all this p...

In episode 117 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto continue their discussion about Content as a Service. “Content as a Service is becoming a necessity to really deliver a strong customer experience from an answers and knowledge perspective.” – Patrick Bosek Related links: Content as a Service Content as a Service (podcast, part 1) H...

In episode 116 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto talk about Content as a Service. “Do we still have places where building a static site or a static set of help materials makes a lot of sense? Totally. But there’s a natural aspect of dynamic changing content. If that content is going to be a little bit different based on who or whe...

In episode 115 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in localization. “Using baseball examples isn’t going to work well in a country where baseball is not a thing. So you have to think about that. Does your text, does your content, do your examples work and are they appropriate in your target language and culture?...

In episode 114 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey talk about developers and managers of the technical stack as content ops stakeholders. “Without a gatekeeper, things can go awry very quickly. Other groups can take ownership of a particular piece of the tech stack and then you start to have some issues.” – Bill Swallow Related posts:  Content ops st...

In episode 113 of The Content Strategy Experts podcast, Sarah O’Keefe and Dawn Stevens of Comtech discuss trends that are of interest to techcomm managers. “We have an aging technical communicator community. We’re not necessarily attracting the younger generation. UX designer sounds more modern and interesting.” – Dawn Stevens Twitter handles: @sarahokeefe @comtechdawn Tran...

In episode 112 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss content scalability. “As you start approaching a greater percentage of bells and whistles in your process, the more work it takes to get each bell or whistle in place.” – Bill Swallow Related posts: Content scalability: Removing friction from your content lifecycle Twitter handles: @bil...

In episode 111 of The Content Strategy Experts podcast, Sarah O’Keefe and Rahel Bailie of Content, Seriously discuss the rise of content ops. “If you want a better user experience and more customer loyalty, you need accurate content.” – Rahel Bailie Related posts: Why headless CMSes won’t solve your problems Scriptorium’s Content Ops Manifesto Twitter handles: @saraho...

In episode 110 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe continue their discussion about executives as important stakeholders in your content operations. “You need to understand how decisions in your organization are made and where the real power is.” – Sarah O’Keefe Related posts: Content ops stakeholders: Executives (podcast, part 1) Content...

In episode 109 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe return to the occasional series about stakeholders and content operations projects. In this episode, they talk about executives as important stakeholders in your content operations. “An executive wants to know how a tool is going to solve business problems and support company goals. They don’t...

In episode 108 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey kick off an occasional series about stakeholders and content operations projects. In this episode, they talk about IT groups as an important stakeholder in your content operations. “The IT department can be such a great ally on a content ops project. IT folks are generally very good at spotting redundancie...

In episode 107 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey are back for another episode in our Content strategy pitfalls series. They talk about what can have happen when you lack a unified content strategy. “One way to get funding in place is to start the conversation among different groups. Get these groups together and start talking about what their ultimate go...

In episode 106 of The Content Strategy Experts podcast, Gretyl Kinsey and Bob Johnson of Intuitive talk about accessibility and the Darwin Information Typing Architecture “If you’re doing it right, accessibility doesn’t look any different than what you’re doing day to day. You’re just adding accessibility considerations when you author your content.” – Bob Johns...