Content Operations

There are five levels of maturity for AI-driven content operations. Which level are you in? In this episode, Sarah O’Keefe and Bill Swallow walk through the AI content ops maturity model, from ad hoc experimentation to fully autonomous workflows. Sarah O’Keefe: We want this automation, right? We want the ability to go in and extract release notes and do something with them. We have to...

How do you really choose the right documentation tool? In this podcast episode, Sarah O’Keefe (Scriptorium) talks with Paweł Kowaluk and Michał Skowron (Guidewire Software) about building a successful tool selection process, the realities of docs as code, and what happens when the technology becomes the unpredictable variable. Paweł Kowaluk: It’s funny how programming used to be determ...

AI promises to transform content conversion, but what does it actually look like when you’re processing thousands of documents a day? In this episode, Sarah O’Keefe (Scriptorium) and Rich Dominelli (DCL) dig into the real-world challenges of using AI for large-scale structured content conversion. Rich Dominelli: If you have millions of articles and you’re asking the AI, ‘Wh...

Your website may look great to humans, but can machines understand it? In this episode, Sarah O’Keefe (Scriptorium) and Tom Cranstoun (Digital Domain Technologies) explore the emerging discipline of machine experience (MX). Sarah and Tom discuss what AI agents actually encounter when they visit your web pages, why microdata and metadata are critical, and what content creators must do to ensu...

Replatforming your content operations isn’t just about swapping systems. In this episode, Alan Pringle and Bill Swallow share what organizations must consider to successfully replatform. From navigating technical debt, system integration, and the people caught in the middle, they discuss change management, technical debt, and why your exit strategy should be part of the plan from day one. So...

What does it actually mean to govern your content in the age of AI, and who’s really in control? In this episode, Sarah O’Keefe sits down with Patrick Bosek, CEO of Heretto, to unpack why the quality, accuracy, and structure of your content may be the most critical factors in what your users experience on the other side of an AI model. Patrick Bosek: In today’s world, you don&#82...

Good content fundamentals have been the foundation of effective product content for decades, and those same principles are exactly what make content AI-ready today. In this episode, Bill Swallow and Alan Pringle explain how attending to your hierarchy of content needs is the key to AI success. Alan Pringle: Right now, AI is not going to fix bad content problems. It is going to regurgitate that bad...

In this episode, Sarah O’Keefe and Alan Pringle explore how AI transforms content delivery from static documents into dynamic, consumer-driven experiences. However, the need for human-led governance is critical, and Sarah and Alan explore issues of accuracy, accountability, governance, and more. They challenge organizations to define AI success by its ability to deliver accurate, high-impact outco...

As AI adoption accelerates, accountability and transparency issues are accumulating quickly. What should organizations be looking for, and what tools keep AI transparent? In this episode, Sarah O’Keefe sits down with Nathan Gilmour, the Chief Technical Officer of Writemore AI , to discuss a new approach to AI and accountability. Sarah O’Keefe: Okay. I’m not going to ask you why this is...

What happens when AI accelerates faster than your content can keep up? In this podcast, host Sarah O’Keefe and guest Michael Iantosca break down the current state of AI in content operations and what it means for documentation teams and executives. Together, they offer a forward-thinking look at how professionals can respond, adapt, and lead in a rapidly shifting landscape. Sarah O’Keefe: Ho...

Your organization’s content debt costs more than you think. In this podcast, host Sarah O’Keefe and guest Dipo Ajose-Coker unpack the five stages of content debt from denial to action. Sarah and Dipo share how to navigate each stage to position your content—and your AI—for accuracy, scalability, and global growth. The blame stage: “It’s the tools. It’s the process. It&#8217...

How can global brands use AI in localization without losing accuracy, cultural nuance, and brand integrity? In this podcast, host Bill Swallow and guest Steve Maule explore the opportunities, risks, and evolving roles that AI brings to the localization process. The most common workflow shift in translation is to start with AI output, then have a human being review some or all of that output. It&#8...

AI, self-paced courses, and shifting demand for instructor-led classes—what’s next for the future of training content? In this podcast, Sarah O’Keefe and Kevin Siegel unpack the challenges, opportunities, and what it takes to adapt. There’s probably a training company out there that’d be happy to teach me how to use WordPress. I didn’t have the time, I didn’t have the resou...

What if you could escape copy-and-paste and build dynamic learning experiences at scale? In this podcast, host Sarah O’Keefe and guest Mike Buoy explore the benefits of structured learning content. They share how organizations can break down silos between techcomm and learning content, deliver content across channels, and support personalized learning experiences at scale. The good thing abo...

Every time someone views your product content, it’s a purposeful engagement with direct business value. Are you making the most of that interaction? In this episode of the Content Operations podcast, special guest Patrick Bosek, co-founder and CEO of Heretto, and Sarah O’Keefe, founder and CEO of Scriptorium, explore how your techcomm traffic reduces support costs, improves customer retentio...

In this episode of the Content Operations podcast, Sarah O’Keefe and Bill Swallow unpack the promise, pitfalls, and disruptive impact of AI on multilingual content. From pivot languages to content hygiene, they explore what’s next for language service providers and global enterprises alike. Bill Swallow: I think it goes without saying that there’s going to be disruption again. Every si...

Is AI really ready to generate your training materials? In this episode, Sarah O’Keefe and Alan Pringle tackle the trends around AI in learning content. They explore where generative AI adds value—like creating assessments and streamlining translation—and where it falls short. If you’re exploring how AI can fit into your learning content strategy, this episode is for you. Sarah O&#8217...

Tempted to jump straight to a new tool to solve your content problems? In this episode, Alan Pringle and Bill Swallow share real-world stories that show how premature solutioning without proper analysis can lead to costly misalignment, poor adoption, and missed opportunities for company-wide operational improvement. Bill Swallow: On paper, it looked like a perfect solution. But everyone, including...

Struggling to get the right content to the right people, exactly when and where they need it? In this podcast, Scriptorium CEO Sarah O’Keefe and Fluid Topics CEO Fabrice Lacroix explore dynamic content delivery—pushing content beyond static PDFs into flexible platforms that power search, personalization, and multi-channel distribution. When we deliver the content, whether it’s through...

Are you considering a structured approach to creating your learning content? We built LearningDITA.com as an example of what DITA and structured learning content can do! In this episode, Sarah O’Keefe and Allison Beatty unpack the architecture of LearningDITA to provide a pattern for other learning content initiatives. Because we used DITA XML for the content instead of the actual authoring...

In this episode, Alan Pringle, Bill Swallow, and Christine Cuellar explore how structured learning content supports the learning experience. They also discuss the similarities and differences between structured content for learning content and technical (techcomm) content. Even if you are significantly reusing your learning content, you’re not just putting the same text everywhere. You can a...

In this episode, Alan Pringle, Gretyl Kinsey, and Allison Beatty discuss LearningDITA, a hub for training on the Darwin Information Typing Architecture (DITA). They dive into the story behind LearningDITA, explore our course topics, and more. Gretyl Kinsey: Over time that user base grew and grew. And now it boggles my mind that it got all the way up to 16,000 users. I never expected it to grow to...

In our last episode , you learned how a taxonomy helps you simplify search, create consistency, and deliver personalized learning experiences at scale. In part two of this two-part series, Gretyl Kinsey and Allison Beatty discuss how to start developing your futureproof taxonomy from assessing your content needs to lessons learned from past projects. Gretyl Kinsey: The ultimate end goal of a taxon...

Can your learners find critical content when they need it? How do you deliver personalized learning experiences at scale? A learning content taxonomy might be your solution! In part one of this two-part series, Gretyl Kinsey and Allison Beatty share what a taxonomy is, the nuances of taxonomies for learning content, and how a taxonomy supports improved learner experiences in self-paced e-learning...

Ready to deliver consistent and personalized learning content at scale for your learners? In this episode of the Content Operations podcast, Alan Pringle and Bill Swallow share how structured content can transform your L&D content processes. They also address challenges and opportunities for creating structured learning content. There are other people in the content creation world who have had...