Content Operations

In episode 179 of the Content Strategy Experts podcast, Sarah O’Keefe and Alan Pringle share the inside scoop on how to write an effective request for a proposal (RFP) for content operations. They’ll discuss how RFPs are constructed and evaluated, strategies for aligning your proposal with organizational goals, how to get buy-in from procurement and legal teams, and more. When it comes time...

In episode 178 of the Content Strategy Experts podcast, Sarah O’Keefe and Christine Cuellar perform a pulse check on the state of AI as of December 2024. They discuss unresolved complex content problems and share key considerations for entering 2025 and beyond. The truth that we’re finding our way towards appears to be that you can use AI as a tool and it is very, very good at patterns and s...

Is it really possible to configure enterprise content —technical, support, learning & training, marketing, and more —to create a seamless experience for your end users? In episode 177 of the Content Strategy Experts podcast, Sarah O’Keefe and Bill Swallow discuss the reality of enterprise content operations: do they truly exist in the current content landscape? What obstacles hold the in...

Whether you’re surviving a content operations project or a journey through treacherous caverns, it’s crucial to plan your way out before you begin. In episode 176 of the Content Strategy Experts podcast, Alan Pringle and Christine Cuellar unpack the parallels between navigating horror-filled caves and building a content ops exit strategy. Alan Pringle: When you’re choosing tools,...

Are you looking for real-world examples of enterprise content operations in action? Join Sarah O’Keefe and special guest Adam Newton, Senior Director of Globalization, Product Documentation, & Business Process Automation at NetApp for episode 175 of The Content Strategy Experts podcast. Hear insights from NetApp’s journey to enterprise-level publishing, lessons learned from leading-edge...

In episode 174 of The Content Strategy Experts podcast, Sarah O’Keefe and Alan Pringle explore the mindset shifts that are needed to elevate your organization’s content operations to the enterprise level. If you’re in a desktop tool and everything’s working and you’re happy and you’re delivering what you’re supposed to deliver and basically it ain’t broken, then don’t fix it. You are done. What we...

Translation troubles? This podcast is for you! In episode 173 of The Content Strategy Experts podcast, Bill Swallow and special guest Mike McDermott, Director of Language Services at MadTranslations, share strategies for overcoming common content localization challenges and unlocking new market opportunities. Mike McDermott: It gets very cumbersome to continually do these manual steps to get to a...

When organizations replatform from one content management system to another, unchecked technical debt can weigh down the new system. In contrast, strategic replatforming can be a tool for reducing technical debt. In episode 172 of The Content Strategy Experts podcast, Sarah O’Keefe and Bill Swallow share how to set your replatforming project up for success. Here’s the real question I think y...

Just like discovering faulty wiring during a home renovation, technical debt in content operations leads to unexpected complications and costs. In episode 171 of The Content Strategy Experts podcast, Sarah O’Keefe and Alan Pringle explore the concept of technical debt, strategies for navigating it, and more. In many cases, you can get away with the easy button, the quick-and-dirty approach w...

In episode 170 of The Content Strategy Experts podcast, Bill Swallow and Christine Cuellar dive into the world of content localization strategy. Learn about the obstacles organizations face from initial planning to implementation, when and how organizations should consider localization, localization trends, and more. Localization is generally a key business driver. Are you positioning your product...

In episode 169 of The Content Strategy Experts podcast, Sarah O’Keefe and special guest Sebastian Göttel of Quanos engage in a captivating conversation on generative AI and its impact on technical documentation. To bring these concepts to life, this English version of the podcast was created with the support of AI transcription and translation tools! Sarah O’Keefe: So what does AI have to do...

Folge 169 ist auf Englisch und Deutsch verfügbar. Da unser Gast Sebastian Göttel sich im deutschsprachigen Raum mit KI beschäftigt, kam die Idee, diesen Podcast auf Deutsch zu erstellen. Die englische Version wurde dann mit KI-Unterstützung zusammengebastelt. Sarah O’Keefe: Was hat die generative KI mit Gedichtinterpretationen zu tun? Sebastian Göttel: Ja, nun, also oft hat man da ja den Ein...

In episode 168 of The Content Strategy Experts podcast, Sarah O’Keefe and special guest Leslie Farinella, Chief Strategy Officer at Xyleme, discuss the challenges facing content operations for learning content, insights for navigating information silos, and recommendations for successful enterprise-wide collaboration. Why do we still have these silos of content? Back to what you said, Sarah, if we...

In episode 167 of The Content Strategy Experts Podcast, Sarah O’Keefe, Alan Pringle, and Bill Swallow discuss the difficulties organizations encounter when they try to create a unified content experience for their end users. AP: Technical content, your tech content or product content, wants to convey knowledge so the user or reader can do whatever thing that they need to do. Learning content is ab...

In episode 166 of The Content Strategy Experts Podcast, Sarah O’Keefe and Alan Pringle check in on the current state of AI as of May 2024. The landscape is evolving rapidly, so in this episode, they share predictions, cautions, and insights for what to expect in the upcoming months. We’ve seen this before, right? It’s the gold rush. There’s a new opportunity. There’s a new...

In episode 165 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Patrick Bosek of Heretto discuss how the role of customer self service is evolving in the age of AI. I think that this comes back to the same thing that it came back to at every technological shift, which is more about being ready with your content than it is about having your content in the perfect format, syste...

In episode 164 of The Content Strategy Experts Podcast, Alan Pringle and special guest Chris Hill of DCL talk about where you can find redundancy in your learning content, what causes it, and how a single source reuse strategy can eliminate duplication. You really start to run into trouble when you need to make version two, and you discover a problem with version one. If I’m making some mark...

If you’ve taken the courses at LearningDITA.com and you’re interested in starting a DITA project, check out episode 163 of The Content Strategy Experts Podcast where Bill Swallow and Sarah O’Keefe talk about the steps you can take to get funding. “S howing up with cookies never hurts, but what is your executive’s motivation from a business point of view? What are they tryin...

In episode 162 of The Content Strategy Experts Podcast, Bill Swallow and Christine Cuellar discuss the benefits of single sourcing as part of your content strategy through the example of two things they love: coffee and beer. “We know companies that have moved away from a do-it-yourself approach because they had maybe two or three different people putting in half to almost full-time work on...

In episode 161 of The Content Strategy Experts Podcast, Sarah O’Keefe and Alan Pringle share their ideal world for enterprise content operations software, including specific requests for how content management software needs to evolve. SO: “W hen I envision this in the ideal universe, it seems that the most efficient way to solve this from a technical point of view would be to take the DITA...

In episode 160 of The Content Strategy Experts Podcast, Alan Pringle and special guest Phylise Banner talk about the limitations of the learning management system, the rise of the learning content ecosystem, and more. “ I think about enterprise-wide applications. Consider the tools that are used to generate help solutions. Let’s just use Jira as an example. You have a knowledge base, enterpr...

In episode 159 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker share tips for moving from unstructured to structured content. “I mentioned it before: invest in training. It’s very important that your team knows first of all not just the tool, but also the concepts behind the tool. The concept of structured content creation, leaving ownership behind, a...

In episode 158 of The Content Strategy Experts Podcast, Bill Swallow and special guest Dipo Ajose-Coker discuss the challenges of moving from unstructured to structured content. “I think we could make broad categories of challenges as tools, technology, people, and methodologies, and I think we’ll just dive into these because they’re not necessarily independent — some of them flow one into t...

In episode 157 of The Content Strategy Experts Podcast, Sarah O’Keefe and special guest Dee Lanier discuss design thinking: what it is, what it isn’t, and obstacles and ideas for equity in design. “Design thinking is not a model first. It is a mindset that incorporates a strong inquisitiveness. What’s happening here? Who are the people that are being affected by whatever problems...

In episode 156 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar are back discussing more pain points that Scriptorium has resolved. Discover the impact of office politics on content operations, what to do when your non-technical team is moving to structured content, and more. “Here’s the thing. Skepticism is healthy. If people are trying to poke holes in this new p...