Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Send us Fan Mail If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business.  And the platforms are evolving to give their users the format they want: video   In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members use the platforms.  🔹LinkedIn is testing a TikTok-lik...

Send us Fan Mail One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand.  In this solo episode,  I share a system to help you avoid facing that blank screen. I call it the RECAP method.  🔹REcord your thoughts on whatever topic you're working on 🔹Convert  t...

Send us Fan Mail Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth.     Topics included: 🔹Why systems and processes are essential for every business 🔹How to choose the right CRM for you. Hint: Choose one that you can grow with. 🔹Knowing when it's time to hire someone to help you set things up.  And more. ...

Send us Fan Mail Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined me to share tips on how podcasters can use LinkedIn to promote their shows. Topics included:  🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section.      🔹Driving potential listeners to your podcast by sharing 30-60-second audio bites.      🔹Why p...

Send us Fan Mail ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.  Topics included: 🔹Using Miro digital whiteboard platform for brainstorming and collaboration.    🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more.   🔹Tips to create videos with ease, even if you're a newbi...

Send us Fan Mail One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation.    Topics included: 🔹What LinkedIn is a marathon actually means 🔹Content, Context, and Consistency: Jeff's strategy for...

Send us Fan Mail Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content.   Topics included: 🔹Saving your story ideas, how-to, and why it’s essential. 🔹Relating experiences, conversations, etc., to yo...

Send us Fan Mail Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of  Google's recent "helpful content update." Topics include 🔹Google's recent "Helpful Content System" and its implications   🔹SEO strategies for website con...

Send us Fan Mail Live broadcasts are a great way to build your network, elevate your brand, AND get comfortable on camera. In this solo episode, I take you step-by-step from planning to launching and hosting your own live shows.  Topics include 🔹Why LinkedIn Lives should be part of your content marketing efforts   🔹Things to consider when selecting the right day, time, and length of your show 🔹...

Send us Fan Mail Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework.  Topics included: 🔹What the And, But, Therefore storytelling technique is, and how to use it. 🔹Our brain's rational and instinctual sides and why tapping into both is essential...

Send us Fan Mail LinkedIn is a wonderful tool, but it's only a tool. It's up to us to use it to our best advantage.  In this solo episode, I share how to use the "show first" feature to personalize what people see in your Activity section when they view your profile.  🔷 If you're ready to stop thinking about video and start doing it, sign up for my Smarter, Faster, Fun Se...

Send us Fan Mail Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up.  Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience.  Topics included: 🔹Winning your audience with copy that comes from the heart 🔹Recognizing the value you provide, a new perspective on selling 🔹Creating calls to a...

Send us Fan Mail ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.  Topics included: 🔹LinkedIn feature update: People Also Viewed being replaced with Other Similar Profiles.   🔹Carousel engagement stats from the 2024 Algorithm Insights report from Richard van der Blom  🔹Creating a carousel (also known as a Sli...

Send us Fan Mail Gillian Whitney, LinkedIn Live Strategy Coach, joined me to discuss how to repurpose content from our LinkedIn Live shows.    Topics included: 🔹Streaming on several social media platforms, and which to choose 🔹Turning LinkedIn live show audio into podcast episodes 🔹Different ways to create audiograms to promote the podcast 🔹Creating video clips of the live shows and using them...

Send us Fan Mail Susie Ashfield, Communication Coach, joined me for a lively discussion on how to use humor when creating content. And why you should.     Topics included: 🔹How a simple photo of a cold cup of coffee generated engagement 🔹Generating ideas by keeping a photo scrapbook on your phone 🔹 Importance of remembering it’s about your message, not about you 🔹How being too perfect or polis...

Send us Fan Mail When it comes to LinkedIn, just adhering to the Terms and Conditions isn't enough. It's important to embrace the spirit of LinkedIn which is about building relationships and community.  In this solo episode, I talk about 7 activities to avoid if you want to be a good citizen on the LinkedIn platform. Some you've probably heard of, and others might be new to you; all...

Send us Fan Mail Elaine Williams, Video Expert / Humorous Speaker, Captivate the Crowd and Camera, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to discuss how to lighten up and capture more clients.   Topics included:  🔹Why taking yourself less seriously can make all the difference.   🔹How to get over being uncomfortable on camera. Hint: it&a...

Send us Fan Mail Taking time to evaluate what's working and what's not is essential to every business owner. In this episode, no-nonsense business strategist Michelle DeNio joined me to share some recommendations and advice.  Topics Included: 🔹How to analyze the effectiveness of your content marketing strategy 🔹What to do if your offer isn’t converting: Hint: it might not need an overh...

Send us Fan Mail AI is here to stay, which makes understanding how to use it effectively is essential. This was the focus of our discussion when Frank Prednergast, Brand Consultant and Digital Marketer joined me to take a deep dive into the transformative world of AI-driven content creation.  Topics included:  🔹Common mistakes people make when creating content with AI.   🔹Getting results from AI...

Send us Fan Mail ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.  Topics included: 🔹How to turn video files into videos ready to use on social media using the Canva platform  🔹Creating videos on Canva and the potential benefits of recording video on Canva instead of recording on Zoom 🔹Various platforms being...

Send us Fan Mail Consistency is essential to any content marketing strategy. And creating a Content Calendar is a great way to ensure that. Leanne Calderwood,  Leanne Calderwood, LinkedIn, and Personal Branding Services joined me to discuss how to create a content calendar around your content pillars.   Topics included: 🔹Overview of content pillars, and why they are important.   🔹The benefits of...

Send us Fan Mail Have you ever found yourself instantly drawn to or repelled by someone you've just met, and couldn't quite figure out why? The reason may surprise you.  In this solo episode, I discuss how implicit biases shape our personal and business interactions, steering us toward and away from potential clients or collaboration partners based on a single trait.  Those often subcons...

Send us Fan Mail Imagine if you could easily transform a simple comment into a compelling post or engaging short-form video. In this solo episode, I share 5 ways to repurpose your original content and share it across multiple social media channels.  I generally record short-form videos in a 1:1 ratio or square format because that works on LinkedIn, TikTok, and YouTube. There are some coaches adama...

Send us Fan Mail Thinking about shifting from corporate to consulting? Or ready to make the jump? Brenda Meller, LinkedIn Coach and Podcaster, Meller Marketing, joined me to share how to change your LinkedIn engagement strategy to align with your move.  Topics included: 🔹Navigating LinkedIn during your shift from corporate to consultant 🔹How to begin "dipping your toes in the water" wh...

Send us Fan Mail Kicking off 2024 by busting content marketing myths that may be preventing you from even starting to create and share original content.  In this solo episode, I shed some light on three persistent myths that stop people, maybe you, from sharing their knowledge and insights with others on social media.  Most especially LinkedIn.  🔹MYTH  #1  - People will judge you and find your co...