Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Send us Fan Mail Your most engaging, professional looking video may be turning people away, without you even knowing it.  In this episode, I share why captions are essential, and why you should hard code them into your videos, even if you're posting on a platform, like LinkedIn, with closed captions. And in case you didn't know it already, captioning videos is the law.  Top Takeaways → C...

Send us Fan Mail Currently, the talk is online programs are over. I found trying to fill a live online training challenging too.  In this episode, I share my experience running a video bootcamp when the live format made the program attractive yet kept people from signing up. What the data told me, and what I changed.  Top takeaways: 🔹Format matters as much as content. How you deliver can make or...

Send us Fan Mail Video is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content.  In this solo episode, I share how to use behind-the-scenes video content to build trust and humanize your brand and business whether you're an entrepreneur or corporation. And how to use the 3 P's framework - Professio...

Send us Fan Mail Most people think about marketing as something you do when you're launching a product or having a sale. That's a huge mistake.  In this episode, my good friend and colleague, Brenda Meller, LinkedIn Marketing Coach, joined me to discuss what it means to think like a marketer and how it can transform your business.  Brenda also shared practical strategies for consultants...

Send us Fan Mail If you think talking head explainer videos are the best way to get clients, you're wrong.  Besides knowing what you know, potential clients want to know who you are.  During this Substack live, I discussed 4 social media video styles: Education, Edutainment, Behind-the-Scenes (BST), and Entertainment. And how you can use them in your business. Top Takeaways → Video is not jus...

Send us Fan Mail You've finally published your book. Now, how do you get the news out there? Promote your book and YOU with video marketing.  Recently, I sat down with my good friend, Gillian Whitney, who is also an author and book coach, to talk about using video marketing to create awareness, build trust, and promote their books without sounding overly salesy. We also talked about AI video...

Send us Fan Mail Finding paid speaking gigs is tough, even when you're not a newbie. The difference between speakers who stay booked and those who struggle usually comes down to strategy, not talent. That's why I was thrilled when Susan MacConnell of Diversified Sales Solutions, who advises aspiring and mid-level speakers on landing opportunities, agreed to join me on the podcast. In thi...

Send us Fan Mail The biggest myth about video is that everybody on video is under 40. The second thing that refuses to go away is that video means that you'll be dancing on TikTok. In this episode, I'm debunking a few misconceptions about video marketing, including the idea that people want to see perfect. They don't, they want to see human.   Top Takeaways 🔹Video is about sharing...

Send us Fan Mail If you're like most consultants and entrepreneurs one thing that you never have enough of is time.  In this episode, I share five of my favorite time-saving tools and why they are at the top of my list. Whether you're trying to manage your social media or save time creating content, there's a platform to help you streamline your workflow. Top Takeaways 🔹Wispr Flow...

Send us Fan Mail Most people want to show up on podcasts, speak on stages, or create video content—but they hesitate because they’re worried about how they sound, how they look, or whether they’ll mess up. In this episode, I chat with radio veteran and communication coach Royce Blake, Voice of Royce, about what actually makes someone compelling on camera, on stage, or behind a microphone. Instead...

Send us Fan Mail Video marketing is no longer a nice-to-have, which is why most businesses (91%) use video as a marketing tool according to Wyzowl's State of Video Marketing 2026. And 24% of those who don't say the reason is that it's too expensive.  That's because they think of video in the "old way" as a production. In this solo episode, I share how moving video pro...

Send us Fan Mail Ever immediately like or dislike someone you just met? That's likely the result of implicit bias we are totally unaware of.  In this solo episode, I discuss how biases we are unaware of - like the Horns and Halo effect - influence judgments we make in our personal and professional lives based on positive or negative characteristics rather than objective facts.   Top  Takeaway...

Send us Fan Mail After you get over being uncomfortable on camera, what comes next? Many struggle consistently creating content because they don't have a framework.  MAP fixes that. In this solo episode, I break down each section of the MAP (Make the Commitment, Anchor to Pillars, Produce with Purpose) framework. And explain how the strategy can be used to enhance visibility and authority for...

Send us Fan Mail It's easy to get discouraged when you measure yourself against other people. I fall into that trap too, from time to time.  The but only person any of us should measure ourselves against is ourselves. In this solo episode, I share how some of my clients started their video journey, got comfortable on camera, and even started having fun with video.  Fair warning, there is no b...

Send us Fan Mail You know video is essential in 2026. But you feel awkward on camera. And even if you put that aside, you don't know how to get started.  This is for you. In this episode, I share some of what I teach in the first session of my Smarter, Faster, Fun Video Bootcamp. Including what you really need to get started creating video today.  Top Takeaways 🔹Everybody feels uncomfortable...

Send us Fan Mail Hate being on camera? Being uncomfortable on camera is what stops many people from creating video content.  We're going to fix that today. In this solo episode, I share 5 simple techniques to help you get more comfortable on camera. Including my Banish On Camera Anxiety or BOCA that works in 14 days.  Top Takeaways 🔹Lazy videos, on camera or off,  can help you ease into vide...

Send us Fan Mail Upgrading your content doesn’t require a studio, a shopping spree, or a stack of complicated tech. A few well-chosen tools can dramatically improve how your videos and audio look and sound, without blowing your budget.  In this solo episode, I share the equipment I use for recording short-form videos, livestreams, and podcasts, along with practical recommendations for creators at...

Send us Fan Mail  If choosing the right tech feels harder than it should, you’re not alone.  The real challenge isn’t the tools — it’s knowing what actually matters.  I’ve known Christopher Johnson for years, so I was delighted when he agreed to be part of the Mini Marketing Marathon. In this session, he breaks down how to make smarter, calmer tech decisions using a simple framework that helps you...

Send us Fan Mail It's easy to post consistently on LinkedIn or any social media platform for a few weeks. or so. But maintaining that can be challenging. In this solo episode, I talk about using day-of-the-week themes to stay on track with your content creation. And provide examples to help you get started.  Key Takeaways 🔹People struggle with coming up with content ideas. 🔹Being comfortabl...

Send us Fan Mail Staring at a blank page with no idea what to write is every content creator's nightmare. Luckily, I have a solution for you.  In this solo episode, I share my RECAP method, a four-part system to streamline content creation by recording, converting, adapting, and publishing. And a few tips to use your text to create a variety of content.   Key Takeaways 🔹 Recording your voice...

Send us Fan Mail As more professionals shift their attention to Substack, it's becoming more essential than optional. Even if that's just opening an account to follow your favorite creators.  Although I joined in July, I didn't fully embrace Substack until the end of October. In this solo episode, I share some of what I've learned over the last 30+ days to help you put the piec...

Send us Fan Mail It doesn't take a ton of time or fancy gear to make your videos look more polished and professional. A few simple tweaks can make all the difference.  In this solo episode, I share simple strategies and techniques to help you create more compelling social media videos without complicated editing,  extra stress, or buying expensive equipment.  And one easy "trick" vi...

Send us Fan Mail UK's top public speaking coach and author of Just F*cking Say It!, Susie Ashfield, breaks down how to create messages that actually stick: simple, unexpected, vivid, and easy to retell.  I’ve been a fan of Susie’s for years, so I was delighted when she agreed to be the closing speaker at my Mini Marketing Marathon in August. In this conversation, she pulls back the curtain on...

Send us Fan Mail Staying on top of content creation is a struggle. I don't know about you, but I don't know anyone who has extra time. Certainly not a business owner or entrepreneur like me.  In this solo episode, I take you through a simple, adaptable workflow that can help you create more content without stress overload. And how to share that content across a variety of social media pl...

Send us Fan Mail Staying consistent with video content, especially if you're not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to.   In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (aka raw footage), like using overlays and...