Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Send us Fan Mail Elevate your social media game in 2024 by using some or all of these content creation tips which range from how to come up with content ideas to online platforms to help you save time to how to easily choose brand colors.  In this solo episode, I share a collection of 12 Days of Content Creation Tips that I created to have some fun while helping others with their content marketing...

Send us Fan Mail Unlock the secrets to selecting the perfect social media platforms to amplify your business as social media expert Katie Brinkley from Next Step Social Communications joins me for a lively discussion, Topics Included: 🔹Being social on social media, talking human to human 🔹Using commenting as a LinkedIn engagement strategy 🔹Focusing on quality over quantity is essential  🔹Techn...

Send us Fan Mail If LinkedIn isn't working for you, it might be because instead of having a robust profile that makes people want to contact you, you have a barely there skeleton profile that attracts no one.  In this solo episode, I share some tips and techniques to create a compelling LinkedIn profile that makes people want to contact you.  Topics include: 🔹Strategies to improve your Headl...

Send us Fan Mail ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing.  Topics included: 🔹Techniques to be more comfortable on camera. Hint: the more you do them, the easier it gets.   🔹How activities like Toastmasters Table Topics can help you "think on your feet" when needed. 🔹Tips for short-form video...

Send us Fan Mail With 1 Billion members, it's not easy to stand out on LinkedIn. One of the keys is creating and sharing engaging content.   In this solo episode, I share easy-to-create content formats that you can adapt to your business and situation.   Strategies include 🔹Commenting: How to build engagement by commenting, and why you need to go beyond two-word comments like  "great po...

Send us Fan Mail Hosting live shows is a great way to build your presence, expand your network, and enhance your brand's awareness. If you've been thinking about hosting a show but don't know where to start, this episode is for you. In this solo episode, I share 5 things to consider when launching your show: format, style, where to stream, and choosing the best day, time, and length...

Send us Fan Mail Ready to unlock the secrets of creating an efficient website for your business?  Annette and guest Eric Richmond, principal, ExpertSEO, discussed what to consider when setting up your website and SEO best practices.  Eric shared some tips on hiring a website designer and highlighting the importance of finding a consultant who gets your brand and aesthetic. And how to use SEO best...

Send us Fan Mail A lot of people tell me that they hate networking, including several friends of mine. If that's you, I hope this episode will change your perspective. While I know this podcast is about content marketing, it's important to remember the power of meeting people in person. In this solo episode, I share some suggestions to help shift your mindset and techniques to help you m...

Send us Fan Mail A lot of trainers and coaches talk about the importance of being authentic, even vulnerable, on social media. The truth is that sharing who you are, and letting people get to know you helps build trust.  But how much information do you really need to share?  In this solo episode, I talk about 3 social media buckets: professional, personal, and private, and how to choose the type o...

Send us Fan Mail If you’re not creating and sharing content on social media because you don’t know what to say, you’re not alone.  Just over a week ago, I created a poll asking what was holding people back from creating and sharing content on LinkedIn.  The majority of respondents, 33%, said that they aren't creating content because they don't know what to say.  Following closely, at 28%...

Send us Fan Mail Annette and her guest Shannon Malkin-Daniels, Public Speaking Coach, discussed how to be a more confident speaker. Shannon shares techniques to build your confidence as well as some advice on giving a TEDx Talk.  Topics included: 🔹The reason most people are afraid of public speaking 🔹The best way to practice for an upcoming presentation  🔹When rehearsing becomes counterproducti...

Send us Fan Mail CONTENT MARKETING CLINIC [LIVE COACHING] In this coaching session, Annette Richmond helps Lisa McPhee's prepare to hold her first LinkedIn Audio event.  Topics include: 🔹Various audio event formats, including interview shows, co-hosting, and solo shows.  🔹Keeping the conversation going at audio events, the benefits of having a cohost 🔹Why you should consider attending othe...

Send us Fan Mail Annette and her guest Gillian Whitney draw on their combined 6+ years of hosting LinkedIn Live shows to share tips and techniques to be a fun host, who makes guests feel comfortable and want to come back. And a fun guests that other hosts can't wait to have on their shows.  FYI, these tips work for podcast hosts and guests too 😉 Topics included: 🔹Making guests feel comforta...

Send us Fan Mail Are you a coach, consultant, or entrepreneur looking to elevate your brand and grow your business? If you answered yes, then you are in the right place. HI I’m Annette Richmond. Welcome to Content Marketing School. In each episode, we’ll dive into content marketing strategies specifically for coaches, consultants, and entrepreneurs. I’ll be sharing my knowledge and expertise and c...

Send us Fan Mail If you're a business owner, finding time to create content is tough. In this episode, Annette Richmond gives you tips and techniques to save time creating short-form videos.  🔹Recording technique to save time recording and editing videos 🔹Free apps to record, edit, and caption videos on iPhone and Android smartphones 🔹Platforms to inexpensively caption videos recorded on y...