Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Send us Fan Mail Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing.      Topics included: 🔹The best way to get started working with AI (Hint. Think of ChatGPT as an assistant)...

Send us Fan Mail My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts. Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me.  Topics included: 🔹What is thought leadership anyway? Sharing your insights is im...

Send us Fan Mail Wondering if you can (and should) write a book? The answer is, YES!!!  In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women,  joined me to share tips and techniques to help you make publishing your book a reality.     Topics included: 🔹Why you should write a book (yes, you do have something to say) 🔹How to break writing your book into manageabl...

Send us Fan Mail Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video.  In this solo episode, I share various tips on short-form video Including 🔹Video formats, and which work be...

Send us Fan Mail If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge.  That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist, Calm, Clear Communications LLC, pulled fr...

Send us Fan Mail Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language.  This is why adding videos to your content mix is essential.  In this episode, I share clips from my guest spot on LinkedIn live coach Gillian Whitney's show. During the show, we...

Send us Fan Mail 'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true.  That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you.  In this solo episode, I share how content creation and market...

Send us Fan Mail Felipe Cofino, Director of People & Culture, PRB, joined me to share some tips and techniques he learned hosting several successful, engaging audio events.  Topics included 🔹The advantages of choosing audio events instead of LinkedIn Lives 🔹 Tips to plan and organize panels and guests for audio events 🔹Advice for people who want to start hosting audio events And more  🔷 If...

Send us Fan Mail Joseph Rosenfeld, Image Consultant / Image Maker, Joseph  Rosenfeld,  LLC, joined me to share some advice on how to feel confident and look great on video.  Topics included 🔹How we can feel more confident in ourselves 🔹What to wear (and not to wear) on video, broadcasts, etc.  🔹Background considerations when you're on a Live broadcast And more 🔷 If you're ready to st...

Send us Fan Mail Lisa Morton, Holistic Interior Design / Feng Shui, Pure Living with Lisa Morton, joined me to share how to use feng shui principles in your office to increase creativity and productivity.  Topics included  🔹What feng shui actually is and descriptions of the 5 elements 🔹How using feng shui principles can increase creativity and productivity 🔹Specific ways to easily incorporate f...

Send us Fan Mail Personal branding photos are a great way to connect with potential clients. Scott Lawrence, Headshot / Personal Brand Photographer, Scott Lawrence Photography, joined me to share some ways to highlight your personality and style with personal brand photos.    Topics included 🔹What are "personal brand" photos, and why we need them 🔹Tips for taking your own personal bran...

Send us Fan Mail Terry Bean, Keynote Speaker / Coach and Trainer, TryBean,  joined me to discuss 4 key human behavior drivers and how to create content that appeals to each of them.  Topics included: 🔹Describing the 4 key drivers of human behavior 🔹Creating content that appeals to each driver 🔹Differences and similarities between popular assessments And more 🔷 If you're ready to stop thin...

Send us Fan Mail If you're thinking about starting a podcast, don't miss this episode. I started my first podcast (Smarter Career and Business Moves) 4+ years ago, and I picked up a few ideas. Shannon Russell, Career Transition Coach / Podcaster, Second Act Success Career Coaching, joined me to share some techniques to build podcast audience of loyal listeners.    Topics included 🔹Getti...

Send us Fan Mail LinkedIn provides many opportunities to build our brands, raise our visibility, and develop reputations as thought leaders.  But it's up to us to use them to our best advantage.  In this solo episode, I dive into the benefits of publishing articles, starting a newsletter, and contributing to collaborative articles.  Some of them might surprise you.  Topics included 🔹Topic an...

Send us Fan Mail One reason people shy away from posting content on LinkedIn and other social media platforms is that they are afraid of being judged—and not in a good way. If that's you, don't miss this episode.  Ryan Anderson, Content Strategies and Visual Storyteller at Banish Boring, joined me to discuss removing “the boring” from your content marketing efforts.   Topics included 🔹B...

Send us Fan Mail When it comes to creating content the 2 things coaches, consultants, and entrepreneurs tell me they struggle with most are generating ideas and being comfortable on camera.   In this solo episode, I share 9 easily adaptable ideas that you can use to create various types of content for LinkedIn and other social media platforms.  The content ideas include: 🔹Days-of-the-week themes...

Send us Fan Mail If you’re struggling with video, I get it. I've been there, too. It can be challenging, particularly if you're just getting started. Recently, I had the opportunity to present on how to enhance your visibility and grow your business using short-form video. I thought part of it would be perfect for the podcast, so I'm sharing a clip with you today.  Topics covered:...

Send us Fan Mail Want to be a better presenter? A better all-around communicator? You might want to try stand up comedy.  In this episode, Marion Spears Karr, Executive Search and Leadership Solutions, In-FLOW Executives, joined me to to discuss how being a stand up comic helped improve his communication skills.  Topics included: 🔹The relationship between stand up comedy and business communicatio...

Send us Fan Mail Checklists, cheat sheets, guides, and free or low-ticket courses are some of the most effective ways to attract ideal clients, which is why I was excited to have my long-time friend and colleague, Bridget Weide Brooks, course creator and editor of Resume Writer's Digest join be to share some insights.  Topics included 🔹The benefit of cheat sheets, guides, etc. It's more...

Send us Fan Mail Lisa McPhee, Career Coach and Business Strategist, Lisa McPhee Coaching Academy, joined me to talk about imposter syndrome - what it is, and why so many successful people get it.  Topics included 🔹What is imposter syndrome?  🔹Is imposter syndrome common? Hint: you're not alone 🔹Strategies to get past imposter syndrome when it hits And more. 🔷 If you're ready to stop...

Send us Fan Mail Growing a YouTube channel can be challenging. It certainly has been for me. So I was excited to have Kevin D. Turner, Brand Strategist / Speaker, TNT Brand Strategist, join me to talk about how he grew his Keep Rocking LinkedIn channel to 1K+ subscribers in just over a year.  Topics included 🔹Why he started the Keep Rocking LinkedIn YouTube channel 🔹Using common user questions t...

Send us Fan Mail If you’re a consultant, business owner, or entrepreneur, you probably don't have an overabundance of time. I know that I don't. In this solo episode, I share 4 of my favorite platforms that will save you time and, in most cases, money in your content creation journey. 🔹 Canva - specifically its Magic Studio AI functions - Magic Eraser, Magic Grab, and Magic Expand 🔹 Su...

Send us Fan Mail Have you ever scrolled through LinkedIn and seen a post that seemed to speak directly to you? That's the power of strategy driven content.  Stella Da Silva, International Trainer / Consultant, Freelance Trainer / Consultant #stellaicious, joined me to talk about creating LinkedIn content to generate clients.      Topics included 🔹Focusing on reaching the "right" pe...

Send us Fan Mail Say goodbye to the old idea of networking and embrace building authentic relationships. Sonal Bahl, Career Strategist and LinkedIn Live Host at SuperCharge, joined me to talk about networking, specifically shifting from a mindset of making connections to meeting other humans.  Topics included: 🔹 Why you shouldn't bother networking, what you should do instead.      🔹 Shiftin...

Send us Fan Mail Michelle J Raymond, LinkedIn Coach and Trainer, B2B Growth, joined me to discuss content marketing and engagement strategies for company pages.       Topics included: 🔹The best way to get started is to figure out your "WHY"  🔹How to create a "Greatest Hits" in the Featured section. 🔹Creating a posting schedule for your company page. And why you should. And m...