Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Send us Fan Mail Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way! In this solo episode, I share a simple five-step process to help you record, edit, and post videos faster—without the stress. If you've...

Send us Fan Mail If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time. So In this solo episode, I share 10 simple strategies to help busy  coaches, consultants, and entrepreneurs create content with ease—whether you're struggling with what...

Send us Fan Mail Creating content takes time and if you're only using it once, you're working harder than you need to. In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch.  From turning videos into podcasts to transforming text posts into visuals, these strategies are designed to help busy consultants...

Send us Fan Mail If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you!  I was delighted to be joined by my friend and colleague Brenda Meller , a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie.  We dive into the key differences between LinkedIn and other social pl...

Send us Fan Mail Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank  Some of the things I highlighted: 🔹 Stability matters – A good tripod or phone mount keeps your video looking professional and smooth, one of my favs is the SMALLR...

Send us Fan Mail Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clips from January's Mavens Talk, a monthly aud...

Send us Fan Mail If you're uncomfortable being on camera, I get it; I've been there too.  In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera.  Some of the things I highlighted: 🔹Many people feel uncomfortable on camera, which can hinder video creation. 🔹Lazy videos allow for content creation without being the focus. 🔹Powe...

Send us Fan Mail Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clips from January's Mavens Talk, a monthly aud...

Send us Fan Mail If you're like me, you're always looking for ways to save time. Try this podcast recording strategy. In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL. 🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll be using them across platforms. 🔹Usi...

Send us Fan Mail Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office.  So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025.  Topics included: 🔹How to get started on a healthier lifestyle (Hint: begin with small steps so you're n...

Send us Fan Mail Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation.    In this solo episode, I share:  🔹Recording on your smartphone, most of the tools you need are already at your fingertips 🔹Why using...

Send us Fan Mail It was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors.  Topics included: 🔹Getting started by publishing a short "starter" book or two before tackling a larger book project (Hint: it will probably help you get your book to market)  🔹The pros and cons of purchasing your own I...

Send us Fan Mail In December, everything changed for LinkedIn audio rooms, - gone from hosting on LinkedIn's platform to needing 3rd party platforms – like Restream.  In this solo episode, I share: 🔹Pros of the new audio event format (like having recordings) 🔹Scheduling and hosting your Audio events (it's not hard) 🔹How to join from the audience (some "guest" guidelines) And...

Send us Fan Mail The one constant is change when it comes to features on LinkedIn®️.  Some are loved by everyone, others not so much.  In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author.  ➡️ Our friend Kevin D. Turner, LinkedIn Brand Strategist and Trainer, joined...

Send us Fan Mail If you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either.  In this solo episode, I share:  🔹How not to get flagged (platforms are different) 🔹What copyright infringement may mean 🔹Where I get my royalty-free music (and why) And more 🔷 If...

Send us Fan Mail The one constant is change when it comes to features on LinkedIn®️.  Some are loved by everyone, others not so much.  In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author.  Our discussion focused on Naughty and Nice On LinkedIn, topics included:  🔹U...

Send us Fan Mail Struggling to come up with content ideas? I have a simple solution for you. Use plug-and-play content themes.    In this solo episode, I share:  🔹Using easily adaptable days-of-the-week themes 🔹Creating specific themes for your business 🔹Developing theme-based series. Hint: My favorite is 12 Days of Content Creation Tips during the Christmas holiday season And more 🔷 If you&ap...

Send us Fan Mail Janice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business.          Topics included: 🔹Strategies to get PR for your business (Hint: It's not what you probably think)  🔹Mistakes you're prob...

Send us Fan Mail Hate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos.  In this solo episode, I share:  🔹What "lazy" videos are (And how the can work for you) 🔹Easily recording and using B-roll footage (it's easier than you think) 🔹How to turn your "raw" footage into engaging social media videos...

Send us Fan Mail Sarah Clay, Corporate LinkedIn®️ Trainer, Sarah Clay Social LinkedIn Training, joined me to share strategies to add some style and flair to your content marketing.           Topics included: 🔹How to create a memorable brand that is uniquely YOU (Infused with Style and Flair)  🔹Techniques to create images that engage your audience (Hint: you don't need to hire a pro) 🔹Strat...

Send us Fan Mail Whether or not to use scripts is hotly debated. While some say using scripts makes you sound stilted and unnatural, others, like me, use them to stay on track and save time.  In this solo episode, I share how to: 🔹Write scripts that don't make you sound like a robot 🔹Use scripts to batch video content (and save time) 🔹Grab viewers' attention in the first few seconds A...

Send us Fan Mail Brenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account.  Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's better.      Topics included...

Send us Fan Mail My friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more.   Topics included: 🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms) 🔹ChatGPT as a virtual assistant to generate content ideas, summarize content, create outlines, etc.  🔹Why usin...

Send us Fan Mail My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest.   Topics included: 🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority.  🔹Why it's essential to prep for your guest spot. (Hint: you need to do more than "show up") 🔹H...

Send us Fan Mail Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast.     Topics included: 🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone) 🔹Some of the biggest mistakes podcasters make when they launch their podcast. 🔹Strategies to grow your business or...