Commercial Real Estate Secrets

What makes one commercial real estate broker the first call while everyone else gets overlooked? In today's market, it's not just experience or market knowledge. It's trust, visibility, and consistently showing up before a client ever needs you. In this episode, Aviva Sonenreich joins Jenn Quader, Founder and CEO of Smart Agency, to discuss how content, personal branding, and social me...

What if your biggest client took eight years to win? In commercial real estate, the best relationships aren't built overnight. They're earned through patience, consistency, and years of creating value long before a deal ever happens. In this episode, Aviva Sonenreich sits down with Cory Zelnik, Founder of Zelnik & Company, to discuss what it really takes to build long-term client relat...

In this episode, Aviva Sonenreich is asked by Jenn Quader what's really happening in Denver's industrial real estate market and why today's environment represents a market reset rather than a market collapse. She explains why correctly priced properties are still leasing and selling, how the growing bid-ask gap is slowing transactions, and what investors, owners, and tenants should expect as the m...

Most property owners assume their insurance company is on their side after a fire, flood, or major property loss. But what if the person adjusting your claim isn't actually working for you? In this episode, Aviva Sonenreich sits down with public adjuster Andy Gurczak to unpack one of the least understood professions in commercial real estate and property ownership. Andy explains how public adjuste...

Most commercial real estate professionals still rely on referrals, cold calls, and old-school networking. Tyler Cauble built one of the largest commercial real estate audiences on YouTube—and turned that content into real deals, investors, consulting opportunities, and a national platform. In this episode, Aviva Sonenreich sits down with Tyler Cauble to talk about how YouTube changed his commercia...

Most investors focus on finding the next deal. Far fewer realize that one tax decision can determine how much wealth they actually keep. After selling his first property, Dave learned that lesson the hard way when he discovered he owed $30,000 in taxes simply because he didn't know about 1031 exchanges. In this episode, Aviva Sonenreich and Dave Foster break down how 1031 exchanges work, why they...

Most brokers know they need leads. Very few understand how clients are actually finding brokers in 2026. In this episode, Aviva Sonenreich and Amy Calandrino break down the new rules of commercial real estate lead generation, from YouTube and SEO to ChatGPT, Gemini, Perplexity, and personal branding. They discuss why online authority is no longer optional and how brokers can use content to build t...

In this episode of Commercial Real Estate Secrets, Aviva sits down with 1031 exchange expert Dave Foster to break down the four rules that have helped investors preserve wealth, grow portfolios, adapt to changing markets, and create long-term financial freedom through real estate. Key Topics Discussed: The first rule: how tax deferral accelerates wealth creation Strategies for consolidating, diver...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with real estate syndication attorney Nick McGrue to discuss why raising capital, finding deals, and successfully operating syndications has become significantly more challenging in today's market. Key Topics Discussed Why syndication became significantly more difficult after the real estate boom years How rising int...

Most real estate investors are taught to focus on cash flow. Buy a rental property. Collect rent. Repeat. But what if one of the best investments in real estate isn't a building at all? In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with land banking expert Brad Warren to discuss why some investors are choosing to buy raw land instead of rental properties, how la...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Liz Hart, President of Leasing at Newmark, to discuss how AI is reshaping commercial real estate leasing, negotiations, brokerage strategy, and the future of the industry. Key Topics Discussed: How AI is changing commercial real estate leasing and brokerage Why brokers still matter in an AI-driven world How landlord...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich shares a segment from her conversation with entrepreneur, investor, and marketing expert Gary Vaynerchuk (GaryVee). Gary Vaynerchuk explains why the best way to win clients, build relationships, and grow your business is to give value before asking for anything in return. Key Topics Discussed Why expecting business from every rela...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with commercial real estate advisor and tech-forward broker Kayla Mahoney to break down one of the biggest shifts happening in real estate right now: the battle over data. Key Topics Discussed: Zillow vs CoStar and the future of real estate data Why commercial real estate brokers still provide value in the AI era How CRE...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich revisits a powerful conversation with entrepreneur, investor, and media pioneer Gary Vaynerchuk, better known as Gary Vee. Gary breaks down what most professionals still misunderstand about content creation, social media, personal branding, and scaling attention online. The conversation focuses on how business owners, commercial r...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Jared Kleinstein, founder of Fresh Tape Media and Gondola, to break down how content creation, branding, and digital leverage are changing in 2026. The conversation dives deep into: Why businesses obsess over the wrong metrics online What trends in content creation are overrated Why mid-form YouTube content may be t...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich brings back a powerful conversation with entrepreneur, investor, and marketing expert Gary Vaynerchuk — better known as Gary Vee. Gary Vee breaks down what he would actually do if he were running a commercial real estate brokerage in 2026, including: Why LinkedIn is massively underutilized in commercial real estate How podcasts ca...

What happens when you lose money in real estate, and how do you come back from it? In this episode, we sit down with Rod Khleif to break down what it really looks like to lose everything and rebuild. Rod has owned more than 2,000 properties, built 29 businesses, and coached investors who now control over 300,000 multifamily units. But one of his biggest lessons came from losing $50 million during...

What does it actually look like to balance business, family, and ambition In this episode of Commercial Real Estate Secrets, Aviva Sonenreich revisits a powerful conversation with Gary Vaynerchuk, better known as Gary Vee, about the truth behind entrepreneurship, parenthood, personal growth, and giving yourself grace through different seasons of life. Whether you are building a company, growing yo...

In this episode, we break down a simple 4-step commercial real estate leasing strategy most warehouse owners miss — and how to turn vacant industrial space into a cash-flowing asset. If your warehouse for lease has been sitting empty for months, it’s usually not bad luck—it’s a strategy problem. We walk through a real example of a landlord who went from 9 months of vacancy to a signed lease in jus...

In this episode of Commercial Real Estate Secrets, we break down why most CRE content gets ignored—and what actually drives engagement, relationships, and real deal flow in today’s market. If you’re still posting “just listed” and “just sold” and wondering why nothing is happening, this episode will change how you think about marketing. What you’ll learn in this episode: • Why most commercial real...

Still think water isn’t part of commercial real estate? It might be the most important asset you’re not thinking about. In this episode, we break down the hidden world of buying and selling water rights—and why it’s becoming one of the most critical (and overlooked) factors in real estate development , especially in Colorado and the Mountain West. If you’re a developer, investor, or commercial rea...

One LinkedIn post turned into multiple deals. Not likes. Not impressions. Actual business. Most brokers are tracking the wrong metrics—and missing the real opportunity. What you’ll learn: Why you’re NOT too late for LinkedIn What the real end game of social media actually is The biggest mindset shift holding brokers back Why your marketing approach needs to change (now) The brokers winning today a...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Will Curtis to break down what actually drives success in commercial real estate deals. What you’ll learn from this episode: What really causes deals to fall apart in commercial real estate How top brokers think differently about deals and risk Why discipline and consistency outperform talent in CRE Where AI is star...

In this episode of Commercial Real Estate Secrets, Aviva Sonenreich and Justin Ryder breaks down how coaching, structure, and consistency can completely transform a broker’s trajectory —from grinding through deals to building a scalable, intentional business. What You’ll Learn in This Episode How coaching helps brokers transition from small deals to institutional-level transactions Why systems and...

Everyone wants off-market deals. Very few know how they actually happen. In this episode of Commercial Real Estate Secrets, Aviva sits down with Los Angeles-based broker David Cohen to break down exactly how top brokers find, structure, and close off-market commercial real estate deals —especially at the institutional level. What You’ll Learn in This Episode: How to find off-market commercial real...