Coffee and Questions - Instagram, Realtors, Loan Officers

Any good influencer will tell you that they can sniff out the fake engagement, likes, video views. Followers and more. But how? And what did MY time, and Ed’s time in the influencer space teach us?   In this episode, I get to interview a very long time “social” friend, who I then got to meet in real life just a few weeks ago. The special thing about this episode is that both Ed and I got our...

Wondering what being good at sales and Instagram have in common? It is actually A LOT simpler to be successful on this platform than everyone thinks.   In this episode I get to interview an amazing NEW friend Kayla Kallander, who I had the pleasure of speaking alongside at a recent event called Social Con in LA, and we really dig into WHY we both choose Instagram despite being...

Ever feel like you have the weight of the world on your back as a mom, a business owner, and a wife? How is it possible to be all three?   This is a VERY special episode as I interview Jessica Hensley, founder of Real Estate Mega Moms, the largest Facebook group for moms in real estate in the WORLD! In our 1-year anniversary episode Jessica and I talk all things mom life, scaling and gro...

There is something incredibly challenging about stepping into an organization that needs to be “undone” so that it can be reborn. Taking something that has been around for 126 years and has habits and being able to successfully change things…is no small feat. Insert Tristan Ahumada, who among his million other roles, like husband, dad, Real Estate agent and CEO of Lab Coat Agen...

Have you ever thought about how you can leverage Instagram if you are a vendor partner for the real estate industry?   Well in this amazing episode, I interview Jackie Durbin, who travels the country teaching offices and teams the KvCoreplatform. How has she been able to land some of these speaking engagements? Instagram.   Jackie is also an active real estate agent and alongside he...

Did 2022 go as you had hoped with your Instagram presence?    Some of you have made goals for 2023 to be able to level up your Instagram game. Some of you may have already done so in 2022, but still feel like you are treading through mud trying to figure it all out.   In this unique episode, I don’t interview anyone, and instead I dive into the 4 biggest issues I saw with people usi...

Are you doing any paid advertising on FB or Instagram or any other platform?    If you are, then you need to listen up. This episode is a unique one and designed to help you see how using Instagram is critical to your success if you are spending money on ads.    In this episode I Interview Chris Johnstone, creator of The Mortgage Marketing Class and CEO of an incredible company...

Struggling with whether to go with your company colors or your own for your branding?   Well, if you have ever felt stuck when it comes to how to, or whether you even should, create a personal brand, or stay connected to the companies colors you work for, then you are going to want to listen to this episode.   Join me as I chat with Stacey Soleil, Head of Community, a...

Are you in a leadership position within your company? Are you creating content and inspiring the people around you? Or are you sitting idly thinking you don’t need to since you are a “leader” or you are “too busy” too?   Coach Bill Hart and I have known of each other for some time, but we finally got to sit down and chat about how those in the leadership positions within their compa...

Oftentimes we think that the first step towards getting better at something is the tactical act of learning the skill. Taking a class, watching a video, reading a book. But, what if the real instrument to create change was your mind?   In this incredible episode I get to interview CEO and Founder of Building Champions, an executive leadership coaching organization that focuses on bo...

What would it feel like to know that your business could be bulletproof regardless of any political or economic climate in the world? Now what if we told you that the #1 ingredient for that is your MIND?   In this episode I interview a young, but very successful and hungry agent, Joe Brikman. He brands himself as the Modern-Day Agent, and in this interview we tal...

Ever wondered if you could successfully book out an Airbnb you own using Instagram? What if it were possible to focus on community with other Airbnb hosts versus competition?    In this episode I chat with Airbnb Ambassador, Superhost and Luxury Real Estate agent, Jackie Nedin. Not only has Jackie established herself as a national Airbnb expert, but she now spends her time...

To do YouTube shorts or stick with long form content….that is the question! Are you curious as to whether your current YouTube strategy is on par with where it should be as we navigate a changing market? In this week’s episode, I talk to Co-Founder of the Channel Junkies, one of the largest YouTube courses on the planet for Real Estate Agents, about how your YouTube strategy needs to change to ref...

If relationship building is your zone of genius and you are not using DM’s on Instagram to create them at scale, then you need to listen to this episode. Join me as I Interview longtime client of mine, and friend, Julie Dedmon, an originating Branch Manager with Geneva Financial. Not only is Julie CRUSHING it in her DM’s, she has truly mastered the art of “moving the meeting.” We talk about the ma...

What if you could turn a small database of upstream partners into a LARGE number of referrals? It is important to know that the doorway in which you walk into someone life is huge and being able to find the right WHO that can get you to YOUR who is a lot better of a path than playing in the completive downstream space.   In this episode, I get...

Do you ever meet someone and have this instant, almost telepathic connection with someone? That is how I felt about Kevin Hoover, host of the Better Business Podcast and creator of the Life on Purpose coaching program.   In this unique episode I am sharing my interview with Kevin with you all because I feel that it is a pivotal piece to understanding not just myself as a person, but...

If you have ever wanted to start speaking at events or are currently looking to UP your desirability to potentials, then you are going to want to listen to this episode!   I get the pleasure of interviewing Amy Chorew, Realtor with Better Homes and Gardens, National Speaker, and owner of Curated Learning, and we chat about the importance of “Social objects” and getting bold with not only...

Your TIME is worth something, so why are you spending it doing things that are super time consuming with little to no scaleability?   In this episode I get to chat with Hannah Smith, also known as the “Property Geek” about how she has not only pivoted with social media channels, from snapchat to Instagram, but also how she has leveraged them to generate 100% of her business off this FREE...

Want to hear what my top 5 most commonly askedInstagram Questions are?  My VP, Tiffanie Janowitz and I get a lot of questions every single day, and a lot of them are the same, so we decided to put together ONE big episode not only sharing those questions with you all but doing a deep dive on the answer.   1) Why do I need Instagram if I am a referral-based agent? 2) Why Instagr...

I joined Coach Kyle Draper, one of my very best friends in the industry, to teach a class for Lawyers title, and the value was so crazy that I decided to turn it into an episode for you all! This is a unique episode because it me teaching a class and answering questions for a large group of Realtors in the Dallas/Fort Worth area, which is something I almost NEVER share, so you are going to wa...

Do you ever “arrive” at being ready to do Instagram ads? In this episode I dissect this and ask 3 big questions, 1) is my content valuable, 2) is it serving SOMEONE else or me? 3) Does my content add credibility to my brand?   It is not about engagement, the average of likes or comments I am getting, or how many followers you have. And Jimi and I really dissect how there truly is no “arrival”...

Have you ever wondered how Instagram can help you pick up and take your career with you even if you must move? Wondering how you can create a brand for yourself in RE that allows you to step into the transition of parenthood, while also kicking butt at selling? Well in this episode, I interviewed longtime friend and client, Alex Wilson, who has been in Mortgage and Real Estate for o...

Wondering what is being said about you when you are not in the room? In this episode, I am joined by San Francisco Mortgage Banker Arjun Dhingra, who has truly mastered the power of a “Personal” brand in conjunction with the “aesthetic” piece. I have to say that this is a dig in kind of episode, and we talk a lot about what it means to be in an awareness market, and how impactful someone “googling...

Are you currently paying several thousand dollars a month for lead generation? Well, if that is true you are going to want to hear how one multi-family/commercial real estate agent was able to ditch all that entirely after doubling down on Instagram! In this episode I get to chat with one of my VERY first course students, Carla Magee, who in 2021 did $7.1 million in revenue generated directly off...

In this episode Steve and I talk about fear and getting over the “what happen if I do something and it doesn’t go great.” We continue to talk about how do you go from “I don’t really know what I am doing on social media, but I am posting” to “Now this is something I really care about and making the mental shift of making it a priority.”   Steve’s take on the...