Coffee and Questions - Instagram, Realtors, Loan Officers

Being remembered is the currency of today’s world. It is no longer about stopping the strolling and instead it is all about stopping the scroll. So how do we do that? In this episode I interview none other than Rene Rodriguez. He is not only the creator of the Amplify experience, but he is a multi-best-selling author, and incredible mentor, and a 30+ year veteran of the neuroscience space. He...

Have you ever thought about ALL the things that high performing athletes do to keep themselves functioning at that level? Now, are we thinking about that same concept as we transition it to how we run our companies? In this episode, I interview two great friends of mine, Andrea & Brooke who run Gold Ivy Health Co and the Ivy Unleashed Podcast, and we dive into the critical...

Want to know why most people cannot get their social media off the ground? Because they are leading with, I am a “mortgage originator” or a “I am a real estate agent” and they hide behind that and don’t show who they really are. The lack of consistency also eats them alive. In this episode, I interview Christine Beckwith, CEO of 20/20 Vision Your Success coaching along with best-selling author and...

Are you showing up as a highlight reel or as someone we can connect with? One thing has become clear about how people use Instagram, and it ties directly into their inability to show up consistently due to their fear, or insecurity around not showing up “perfectly.” In this episode I interview Greg Gale, branch manager at Nova Home Loans in Scottsdale and National Coach with The Core Training. We...

Are you proudly sporting the "busy badge"? Instagram's power extends beyond just creating leverage; it also fosters community building. Yet, a common refrain persists: many people claim they're "too busy" to engage themselves and show up consistently on the platform. 5 years ago, Tina didn’t even have a presence on Instagram but was selling 130 homes a year. But she saw the writing on th...

Have you ever thought about how the way you present something can change its value? This resonates heavily with the how we produce video content and write copy for our Instagram’s. Are you just another talking head or are you creating a narrative that can really help build a loyal following and community for yourself? In this episode I get to interview Neal Foard, who has BLOWN my mind with his kn...

Perhaps one of the biggest struggles we see in the world of Real Estate marketing is cookie cutter, boiler plate, in house marketing content. Is there any actual VALUE to it or is it just VAL YOU to you so you can check the “I posted on social media” box? I went on a search to find someone who was re-writing the script on how in-house marketing was supposed to work, what it should look like, and I...

Consumers when they see activity, they associate it to “productivity.” People will also subconsciously translate that into how well you will do for them. So, if you have a Facebook page, or an Instagram page, and you haven’t posted in 3 weeks, or your content is subpar, you may inadvertently be hurting your brand. And YES you have a brand, whether you think you do or not.  In this e...

“Every day from that day on, I was going to do a reel in the morning after I wake up.” 2.5 years later there is not a Monday- Friday of any week that this doesn’t happen. What kind of person does it take to make that commitment?  You don’t have to be great at something right out of the gate. But what you do have to be is committed to the journey. If you are trying to be a leader in the m...

Do you have a FB group? Are you connected to all of those who are in it on Instagram? Leveraging a Facebook group with a substantial membership to prospect on Instagram can be a strategic way to expand your reach and deepen engagement with your audience. But what are some of the simple ways to accomplish this? How do you leverage this data? In this episode I get the pleasure of Interviewing Karen...

Two years can transform a world, and it’s time to dive back into that evolution.  In the last two years, Instagram has really changed; it's now all about listening to what the audience wants, which is less about slick, perfect videos and more about real, relatable content that brings a breath of fresh air. People are looking for honest stories they can connect with, not just the flashy, highl...

Agents are still asking the age-old question of “should I have a business and a personal account or just one?”  The division created by maintaining two distinct Instagram profiles is precisely why numerous agents struggle to achieve success on the platform. The most effective and rapid method to expand your business is by fostering a community on Instagram. However, this becomes virtually una...

Ever thought about the crucial intersection between your Instagram strategy and email marketing efforts? Though 'consistency' is key, there's much more beneath the surface. It's not solely about the words you choose; the visuals matter just as much. To ensure your emails are opened and read, they must be visually appealing, engaging, and dynamic. Similarly, to keep followers engaged on Instagram,...

As a lender do you really understand your task as a content creator on Instagram? Do you know how to shift from being a content consumer to someone who is focused on CONNECTION through content?   One of the most important pieces to how to leverage Instagram is understanding how to connect and there is a unique strategy that allows you to USE strong relationships you already have so you c...

How many of you listening to this have ever asked, “should I have a business and personal account separately?”   It is the age-old question that even after almost 10 years in the business is STILL something I hear weekly from clients. There is one of you, and there is one account.    In this episode I got the immense pleasure of interviewing former Executive Consultant + Chief...

Have you ever “almost” posted something, but then stopped out of fear of what someone might think or say?   It is important to know why you are posting, and who you are posting for. It is also important to remember that you are not going to be for everyone, and that is ok too. Sharing vulnerable or challenging content can foster deeper connections and people often appreciate ho...

It is no secret that Instagram is my platform of choice, but why? Is Instagram really the platform that can do it all?   The truth is that sales calls are a necessity in our business, regardless of how we generate them, but Instagram can give us the opportunity to alleviate the “salesy” feeling from both the ask for the appointment, and the actual call itself. But how you ask?   Joi...

Have you ever met someone that really pushes your boundaries not just for how you think about others, but with how you think about yourself?   The word “everyone” is a common part of a lot of Realtor’s vocabulary. When they are talking about who they serve, who they are willing to work with, and even in their day to day lives. But why is that an issue?    We talk about YouTube, we t...

Getting into real estate is not a get rich quick game, although some come in and have raving success right out of the gate. But why? The answer lies in two things: Are you running your day to day like an actual business or is it purely transactional? And secondly, do you understand sales? Both questions are answered and deeply explored with my new friend, and GSD Mode’s very own, Joshua Smith. He...

Accessory Dwelling Units (ADU’s) have surged in popularity across California as they offer a versatile solution for accommodating multiple generations under one roof. Something that as the affordability in the state has gone down, happens less.   But how does Instagram tie in here? Insert Kendyl Young, a Multi income stream entrepreneur who is actively selling real estate...

Do you know the difference between being an “Influencer” and having “Influence?” The two are very different, yet so many people are focused on the wrong one of the two.   In this Episode I get to interview a very special and incredibly humble C-suite female, Laura O’Connor who is the President and CEO of JPAR Affiliated Network. Laura and I dig into how an organization with Nationwide reach a...

Relevancy is the quality or state of being closely connected. You’ve heard of it yeah? Social media is not something to be “aimlessly scrolling,” but instead something we need to leverage as an opportunity to connect on a deeper level. We get to leverage our influence, scale it, and that create relevance for long into the future.  In this episode, I get to interview a VERY close and dear...

Are you focused on organic first then paid? Have you thought paid first and then building content around what that data shows you for YOUR audience? Do you know how you can leverage the organic presence that you have on Instagram with data? All big questions that bring us back to one main thing. Our success is possible. We have to open our ears and our eyes and get it.   In this epi...

Who sits in your front row? Who are your 6? These two concepts center around who we choose to spend our time with and the influence that it can, or cannot, have on our mental health, our careers, our families etc. So, what are we doing about it?   Mental health and social media are a topic that many have started a conversation around, BUT few have talked about how we can CHANGE what...

The Title industry is boring. That is a phrase that I have heard more and more as I have worked with reps who are trying to break the mold. So, how do you create a wow factor and not just fall in line with everyone else?   In this episode I get to interview the one and only Nuria Rivera, the CEO of Novation Title and current National president of NAHREP. What a freaking JOY she&nbsp...