Coffee and Questions - Instagram, Realtors, Loan Officers

In this special takeover episode of Mortgage Marketing Radio, I sit down with my good friend Jennifer Butcher, a 25+ year mortgage industry veteran and host of the She Talks Money podcast, to discuss one of my favorite topics: outbound prospecting through social media. Jennifer shares how she went from consistently creating content without seeing a measurable return on investment to building a pro...

In this episode of the Coffee & Questions podcast, I sit down with Abdel Khawatmi , Founder of Got Mortgages, for an energizing conversation about what modern prospecting really looks like in today's AI-driven world. Abdel shares the systems, strategies, and mindset that have helped him build one of the most recognizable personal brands in the mortgage industry—all while proving that technolog...

In this episode of the Coffee & Questions podcast, I sit down with one of my favorite people in the industry, Katie Shive—Founder of KS Marketing, brand strategist, AI expert, and someone who has become a trusted friend over the years. With AI becoming more prevalent in business, marketing, and content creation, Katie and I tackle an important question: How do we leverage AI without losing the...

In this episode of the Coffee & Questions podcast, I sit down with Claire Barber , Founder and Managing Attorney of Barber Law, for a heartfelt and deeply honest conversation about female leadership—and what that journey has looked like for both of us in the mortgage space. One of the standout moments is our discussion around delegation. As founders and creators, letting go of the “sales” role...

In this episode of the Coffee & Questions podcast, I sit down with Corrina Carter, founder of CMS Mortgage, for an honest conversation about leadership, storytelling, and showing up authentically in business. We reflect on year-end goals, scaling impact, and the intentional planning behind serving over 1,800 families this year. We also talk candidly about leadership under pressure, including n...

In this episode of the Coffee & Questions podcast, we dive into the real role AI should be playing in today’s sales and social prospecting landscape.   In this episode I get to sit down with Melissa Langdale, a woman I have long admired in the mortgage space as being a woman of movement who truly gets her audience, gets it done, and it was an honor to have her on! Instead of vie...

In this episode of the Coffee & Questions podcast, we dig into a powerful conversation with business consultant and master networker Austin Linney about redefining your business, setting real boundaries, and elevating the way we prospect in today’s market. We talk openly about what it looks like to rebuild your identity after years of helping everyone else build theirs, and why establishing tr...

In this episode of the Coffee & Questions podcast, Don & Gino share how they’re approaching marketing for their upcoming in- person event, highlighting a deliberate shift away from relying on Facebook ads — a first for them. Instead, they emphasize the power of organic prospecting and relationship-driven strategies to fill the room. They discuss the tactical ways they’re prospecting, from...

In this episode of the Coffee and Questions podcast, host Michelle Berman-Mikel interviews Jerrid Sebesta, a former weatherman turned breakthrough maker. They discuss Jerrid's journey from television to entrepreneurship, emphasizing the importance of alignment, overcoming the 'someday trap', and the role of fear in personal growth. Jerrid shares insights on surrendering to faith in business, the s...

In this episode of the Coffee and Questions podcast, Michelle Berman-Mikel interviews Ashley Inman, the Director of Member Relations at MBA. They discuss the importance of social media in building relationships within the mortgage industry, particularly the often-overlooked role of processors in the loan process. Ashley shares her journey in the industry, the significance of transparency and authe...

We all know this business is built on relationships. But with so much emerging tech and shiny new tools, how do we make sure the human part doesn’t get lost? In this episode, I had the chance to sit down with someone who genuinely feels like a mogul—Jake Vermillion. He’s sharp, forward-thinking, and we unpacked some powerful conversations: Are we automating ourselves out of real connection? How&nb...

Marketing is senior to sales    Transactional versus transformational business    If you are just selling all the time, you are going to be transactional and then they w   Connect with Mike:  Instagram:  https://www.instagram.com/mikeycroc/ LinkedIn:  https://www.linkedin.com/in/michael-ciorrocco/ That 1 Agency Website:  https://that1agency.com &nb...

Do you believe in the power of leading by example? It’s the most powerful—and arguably the most effective—form of leadership. Yet ironically, it's the one least practiced by those at the top. No wonder adoption rates lag for new tech tools. The fundamentals, like consistent prospecting, have become a lost art. And let’s be honest—leaning into outbound prospecting on social? Practically nonexistent...

Do you ever catch yourself living a moment that feels like a story in the making? Do you pause long enough to notice it… or better yet, document it? Because here’s the truth: the everyday moments you experience—if captured as they happen—can become the most powerful prospecting tool you’ll ever have. Not in an obvious way, but in the most authentic, subliminal way possible. In this episode I get t...

Have you ever thought about how having your own podcast, or being a guest on one, could benefit you and your business?   What if I told you, it was one of the most successful business builders I have, and is also the most fun outbound prospecting tool?   In this episode I get to interview a new friend who I met through a mutual friend that was a sponsor at her conference. Amand...

Did you know you have to  earn  the right to talk about mortgages in your content? Most mortgage professionals make the mistake of only posting about mortgages—flyers, in-house marketing, talking-head videos full of mortgage jargon. The problem? When that’s  all you post, you train your audience to tune it out. Instead, think about how you can show up through storytelling. When you...

How can you use social as a bridge to get “the story” on someone? What about building “community” so that you can earn yourself a seat at the table with the people you want to be in connection with? In this episode I fireside chat with James Kleimann, managing editor at Housing Wire, and not only do we have an incredibly similar background, but his insights into how LinkedIn wo...

Is prospecting on Instagram different than how you should prospect on LinkedIn?   The reality is the platforms are different. They have a different audience and require a different perspective. It is not the platform that matters, it is the strategy you use.   In this episode I chat with none other than James Duncan, SVP of Marketing at Lower.com, and someone who I have personally watche...

Are you creating content with a transactional mindset? Thinking, “If I post this video, it will get me this thing.” That is the problem with social media content right now. You are getting on with the intention of SELLING.  Content is not about creating “click bait” but instead should really be about what your intent really is. Personally. What is YOUR intent in life.&nbsp...

Want to know why the word “social media manager” might have a bad taste in your mouth?   Maybe you have spent a ton of money, energy and time on one, only for it to not “work” in your mind. Here is the thing, when you hire someone for help with your social, it is important to know what to ask. As the saying goes, “How can you hire someone If you don’t know what you need?”   This is a pow...

Would you listen to your leadership encourage you to get on social if they themselves don’t? No, probably not. It would be like hiring a fitness trainer who didn’t ever workout. They don’t have any credibility!   As we exit 2024 there are some specific reflections I have made over the year, and one of them is being WHO you are and allowing that piece to shine through in your content. I am NOT...

Are you still “cold calling” and working to build relationships this way? The reality is that some choose that way…but what If you had an entire profile about someone BEFORE you picked up the phone to call them? And even better, what if you knew of specific events that had just taken place and could use them as a REASON to call and have a touchpoint with someone? In this episode I am freaking hono...

Have you ever thought, “I don’t have the skills,” “I’m too old to learn Instagram,” or ever made the quintessential “I only have 14 followers comment?” These are all real thoughts that even the best of us who use this platform have had. But how can you learn to love the process of figuring it out? In this episode I get to interview the true definition of grit and grace in the amazing Amb...

Do you still think you’re “late” to the video game? Questioning whether it is worth starting because you feel behind? You aren’t. In this episode I interview the video OG Ryan Hills. Ryan is a Regional Director with Movement Mortgage and Owner of RE Source and an 18-year veteran to the video space. I was eager to do this episode with Ryan because no matter how long you have been, or not been doing...

 “How do you meet people online that you wouldn’t have otherwise met?” Great question and it is the exactly what we need to know the answer to in order to get the results we want. But, how does your ability to connect with new people relate to what you are WILLING to do that others aren’t? In this episode we are talking about your competitive edge. Brian Covey, a dear friend and fellow athlet...