Antidote 71

Cocktails, Tangents and Answers

Business EN ↓ 135 episodes

Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!

Author

Antidote 71

Category

Business

Podcast website

podcast.antidote71.com

Latest episode

Mar 26, 2026

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Episodes

Ward Eight - Things We're Looking Forward to at Inbound 2024 12.09.2024

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Arnold Palmer - Intern(view) Pt. 2 05.09.2024

Send us Fan Mail Mocktail: Arnold Palmer Our newest intern, Casey, will be our featured guest. In this episode, we will explore his unique perspective and get his retrospective on 71 shirts and his internship.  Recipe: The Arnold Palmer, a non-alcoholic drink made of iced tea and lemonade, is named after the famous golfer Arnold Palmer. The drink's origins date back to Palmer and his wife Win...

Lychee Rosé - Understanding HubSpot’s Shopify Integration 22.08.2024

Send us Fan Mail Cocktail: Lychee Rosé In this episode, we will explore how Shopify integrates with HubSpot. We will briefly go over the setup process and the functionalities available. Recipe: The Lychee Rosé is a cocktail featured on the Rare & Extravagant menu at Spago Beverly Hills. It was created by bar director Adam George Fournier and combines tequila, lychee cordial, manzanilla sherry,...

Coconut Guava Margarita - Debunking Marketing Myths 08.08.2024

Send us Fan Mail Cocktail: Coconut Guava Margarita Like any industry, marketing has it's fair share of myths and misconceptions. With years of marketing experience, our hosts Rich and Catelin seek to explore and debunk these myths to educate you on the realities of the marketing industry. This episode will cover: Recipe: This cocktail is perfect for a hot summer’s day. The coconut's crea...

First Word - HubSpot Onboarding FAQ 25.07.2024

Send us Fan Mail Free Onboarding Comparison Guide https://hubs.ly/Q02HTxsm0 Cocktail: First Word Are you curious about how HubSpot Onboardings work? Don't worry, we have you covered! This episode addresses common FAQs we encounter when assisting with HubSpot onboardings. Find out about the advantages and disadvantages of partner-led onboardings and learn how to maximize the process in our lat...

Tiki Torch - The Importance of SEO Audits 11.07.2024

Send us Fan Mail In this episode, Digital Specialist Riley Collins joins us to discuss the importance of SEO audits. Riley will cover why regular SEO audits are essential for maintaining and improving search engine rankings, key components of a thorough audit, and practical tips for conducting effective audits to optimize website performance. This Week's Cocktail: Tiki Torch  Our producer, Za...

Spanish Gin & Tonic - Website Pain Points and How to Overcome Them 27.06.2024

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Mint Basil Limeade - Intern(view) with Casey Kruger 13.06.2024

Send us Fan Mail Cocktail: Mint Basil Limeade Our newest intern, Casey Kruger, will be our featured guest on this week's episode. We are excited to dive into his background and gain insight into his unique perspective as he navigates the challenges and experiences of his internship. Recipe: Mocktails, non-alcoholic cocktails, are becoming increasingly popular. They offer a delicious and inter...

Clarified Milk Punch - Reacting to Our Best Moments 30.05.2024

Send us Fan Mail Cocktail: Clarified Milk Punch In this episode, we will react to five moments from some of our most popular episodes. We will examine how much has changed since we recorded these episodes and bring new ideas and opinions to the table.  Recipe: This week, we’re exploring clarified milk punch, a unique cocktail with a silky texture. We’ll delve into the science behind this historica...

Coronarita - The Importance of a Productive and Comfortable Workspace 16.05.2024

Send us Fan Mail Cocktail: Coronarita In this episode, we will discuss the story of our Sioux City office, highlight valuable insights from our team through a survey on space comfort and productivity, and explore the exceptional features and amenities that enrich our work environment. This week's featured cocktail is a refreshing Coronarita, which happens to be a favorite among our team. It&a...

Grasshopper - Mastering Consistency: Brand vs. Social Media Identity 02.05.2024

Send us Fan Mail Cocktail: Grasshopper In this episode, Megan will share her extensive knowledge of branding and social media and provide valuable insights and strategies on how to integrate these two components seamlessly. She will explain how to align branding efforts with social media initiatives to create a cohesive and impactful online presence. This week, we're sharing a cocktail recipe...

Rum Runner - Key Metrics for Evaluating Email Marketing Performance 18.04.2024

Send us Fan Mail Cocktail: Rum Runner During our conversation, Sharla will focus on sharing her email marketing experience by discussing key metrics that indicate success in email campaigns. She will delve into the various performance indicators and data points that marketers use to evaluate the effectiveness of their campaigns and guide their strategic decisions. The Rum Runner cocktail is rumore...

Gimlet - Reaching your Ideal Audience with Paid Social 04.04.2024

Send us Fan Mail Cocktail: Gimlet Join us in this episode featuring our Digital Manager, Jason McCoy, as we uncover the essentials of paid social media advertising. We define ideal audiences for targeted engagement, delve into platform selection based on audience demographics and goals, explore crafting compelling ad content, discuss advanced targeting strategies, and share tips for budgeting and...

Pollinated Bee's Knees - Understanding CTV Advertising 21.03.2024

Send us Fan Mail Cocktail: Pollinated Bees Knees  Connected TV (CTV) refers to internet-connected devices that allow users to stream videos and music, as well as browse the web. By utilizing apps like Hulu and Prime Video, viewers can access a wide range of streaming content on all CTVs. In this episode, Rich and Catelin will discuss the effectiveness of CTV advertising, explaining what it is, how...

Milano Torino - Tracking HubSpot Product Updates 07.03.2024

Send us Fan Mail Cocktail: Milano Torino In this informative episode, Catelin and Rich provide their expert insights on how to track HubSpot product update blogs efficiently. They share strategies for navigating through the numerous updates, identifying the crucial ones that require your attention, and staying informed in the ever-changing world of HubSpot. Recipe: This episode's featured coc...

Death Flip - SEO Best Practices for Website Redesigns 22.02.2024

Send us Fan Mail Cocktail: Death Flip In this episode, Jamie Johnson, our Digital Specialist, will share some SEO best practices that you should keep in mind while redesigning your website. It's important to be careful and calculated with your efforts, as you could potentially harm your website's rankings and content if you're not mindful. Recipe: In 2010, the Black Pearl in Melbour...

Rusty Nail - The Power of a Theme-Driven Content Strategy 08.02.2024

Send us Fan Mail Cocktail: Rusty Nail In this episode, our Producer and Content Coordinator Zac Hazen, will discuss content themes and what a theme-driven strategy can do for your business. At their core, content themes refer to the central topics or ideas around which content is created and organized. These themes help maintain consistency, relevance, and a structured approach to content creation...

Hot Pants - Key HubSpot Features You’re Missing Out On 25.01.2024

Send us Fan Mail Cocktail: Hot Pants In this episode, hosts Rich and Catelin will be joined by Antidote 71's COO/VP, Jessica Simons, to discuss some key features of HubSpot that are often overlooked. With her extensive knowledge and experience with HubSpot, Jessica has identified some great features within the platform that go unnoticed by many users. Recipe: The Hot Pants cocktail was first...

Bicicleta - Key Components of a Stellar Website 11.01.2024

Send us Fan Mail Cocktail: Bicicleta From user experience insights to cutting-edge design principles, this episode aims to provide practical tips for creating websites that truly stand out. We will be joined by Jesse Glade, the Chief Creative Officer at Antidote 71. Together, we will try to answer the question, "What are the essential elements and features that contribute to making a website...

Matcha Highball - Holiday Break 07.12.2023

Send us Fan Mail Cocktails, Tangents, and Answers is taking a short holiday break, but don't worry, we'll return in 2024.  In the meantime, enjoy a quick message from our hosts Rich and Catelin, along with a fantastic holiday cocktail.  This Week's Cocktail: Matcha Highball Get ready to indulge in the ultimate festive cocktail that will truly put you in the Christmas spirit. This de...

Honeycrisp Bourbon Delight - Marketing Trivia Happy Hour 19.10.2023

Send us Fan Mail Come join us for an exciting session as Catelin and Rich, our talented hosts, take on marketing and cocktail trivia questions posed by our producer, Zac. Get ready for a thrilling experience filled with knowledge and fun! This Week's Cocktail: Honeycrisp Bourbon Delight Zac stumbled upon a delightful blend of bourbon and sparkling apple cider from the orchard. Intrigued, he c...

Hurricane - Newcomers' Perspective to Inbound 2023 28.09.2023

Send us Fan Mail Join us as we talk through our experiences at Inbound 2023. Joining us for this exciting discussion are Jesse, our esteemed CCO/VP, and Catelin, a highly accomplished Account Executive. During the event, we will discuss their travel mishaps, our favorite sessions and share our general thoughts on how the conference went. This Week's Cocktail: Hurricane  This week, we're...

Hubspot Highball - Reflections on Inbound 2023 19.09.2023

Send us Fan Mail Join us in this exciting episode as we delve into our reflections and insights on the recently concluded Inbound 2023 conference. We are thrilled to be joined by Jessica, who will provide her unique perspective as an annual attendee of the event. This Week's Cocktail: Hubspot Highball  Introducing this week's featured cocktail, a delightful creation by our very own produ...

Fog Cutter - Mastering Short Form Videos and Social Media Content 14.09.2023

Send us Fan Mail This week, Megan will dive into our exciting new venture of producing more video content and shed light on why it is absolutely crucial to incorporate it into your overall content strategy. Additionally, Zac will chime in with his valuable insights. This Week's Cocktail: Fogcutter Introducing this week's featured cocktail: the Fogcutter. Renowned mixologist. Jeffy Berry,...

Grapefruit Soda With Gin - Things Jesse Loves 31.08.2023

Send us Fan Mail This week, we will explore the marketing world through the eyes of our VP/CCO, Jesse. His passion for positively impacting the businesses we work with drives him to work hard on every project he's a part of. His passion is just the beginning of what motivates him to work in this field.  This Week's Cocktail: Sparkling Grapefruit Soda with Gin  This week's cocktail i...

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