Cocktails, Tangents and Answers

Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also...

Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also...

Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also...

Send us Fan Mail

Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also...

Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also...

Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also...

Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also...

Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also...

Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also...

Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also...

Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also...

Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also...

Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also...

Send us Fan Mail We'd love to hear from you! Join us on our social media platforms. 👇 LinkedIn:   / antidote-71      Instagram:   / antidote_71      Facebook:   / antidote71agency      - Host: Rich Mackey  Producer: Zac Hazen About Antidote 71:  Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also...

Send us Fan Mail How to Stand Out in a Sea of B2B Sameness When it comes to B2B marketing, standing out can be quite a challenge. When every business is saying the same things, how do you differentiate yourself from the sea of sameness? In this episode of Cocktails, Tangents, and Answers, hosts Rich and Zac discuss "invisible differentiators." What they are and how you can use them to st...

Send us Fan Mail In this episode, we’re letting AI do the pitching. We prompted it to generate B2B campaign ideas, then we’re reacting to them by breaking down what would work, what wouldn’t and how we’d make them stronger.  Cocktail: Fall Sangria Celebrity chef Bobby Flay crafted this sangria to capture the essence of fall in every sip. Inspired by the season’s bounty, it combines the tart bright...

Send us Fan Mail Caramel Apple Martini This martini combines fresh apple cider, caramel sauce, vodka, and butterscotch schnapps so you get the crispness of fall apples with a buttery caramel twist. It’s fun, a little indulgent, and gives you something memorable to sip while you dig into this week's episode Ingredients: •Caramel sauce (for rimming the glasses) •Ice (for shaking) •4 oz apple ci...

Send us Fan Mail In B2B, your brand isn’t just a logo or a tagline, it’s the culture behind the company. From how your teams work together to how they show up for clients, culture shapes the story buyers believe and trust. In this episode, we’ll explore the link between culture and brand, why it’s a competitive advantage and how companies can intentionally build culture that drives growth.  Chit-C...

Send us Fan Mail In this episode, we'll explore how pricing serves as a strategic lever in B2B marketing. We'll discuss its impact on buyer perception, its role in brand positioning and best practices for aligning pricing with value to drive growth. Cocktail:Jack the Pumpkin  This cocktail combines applejack, pumpkin puree and apple cider for a smooth, fall-ready blend. The ginger beer g...

Send us Fan Mail B2B Trends for 2026 As we head into Q4, the pace of change in B2B marketing isn’t slowing down. From shifting buyer expectations to new digital tactics, we’re looking at the trends and challenges shaping the end of the year and where the biggest opportunities lie for 2026 Harvest Moon This cocktail comes from Food Network and was created by Guy Fieri. It’s built around all the sea...

Send us Fan Mail What Should Marketers Focus on in Q4 In this episode, we’re kicking off Q4 with a look at the state of marketing. We’ll share our biggest thoughts on what’s driving change right now and highlight the challenges and opportunities that will define how marketers finish the year strong. Pumpkin Spice White Russian This cocktail has everything you want in a fall drink. Think of it as t...

Send us Fan Mail How to Deal With Burnout in Marketing  What if we told you that over 80% of marketers are dealing with burnout, and more than half feel overwhelmed, emotionally exhausted or undervalued? In this episode, we’re talking about why creative fatigue is hitting so hard… and how to fight back. The Tia Mia is a modern riff on the Mai Tai that swaps the classic dark rum float for mezcal es...

Send us Fan Mail

Send us Fan Mail