Antidote 71

Cocktails, Tangents and Answers

Business EN ↓ 135 episodes

Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!

Author

Antidote 71

Category

Business

Podcast website

podcast.antidote71.com

Latest episode

Mar 26, 2026

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Episodes

Blood Orange Martini - Things Jessica Hates 17.08.2023

Send us Fan Mail Join us as we take a deep dive into the marketing world, uncovering what our COO/VP Jessica dislikes. We're unlocking the vault for this episode as it was recorded in 2022, and we hope you enjoy this throwback. This Week's Cocktail: Blood Orange Martini This week's cocktail is a delicious, refreshing blood orange martini that will tantalize your taste buds. Combinin...

Enchanted Elixir – Discussing HubSpot’s AI tools 03.08.2023

Send us Fan Mail Discover the game-changing power of HubSpot's Content Assistant and ChatSpot AI in transforming the way businesses create and optimize content. In this episode, we delve into the AI-powered Content Assistant, which offers invaluable insights and recommendations for enhancing your content, and ChatSpot AI, which engages with visitors to your website in real time, providing per...

Bloody Mary - Marketing Horror Stories 20.07.2023

Send us Fan Mail Get ready to feel uncomfortable as our producer, Zac, unveils a collection of marketing horror stories he stumbled upon while exploring the internet. No need to brace yourself, but be prepared to hear and react to some genuinely disastrous marketing tales. This Week's Cocktail: Bloody Mary This recipe is the authentic, original version found in a book created by the renowned...

Gin & Tonic - Things Jessica Loves 06.07.2023

Send us Fan Mail We are going into the vault for this week's episode where we'll explore some of the things our COO/VP Jessica loves in the world of marketing. From building connections and relationships with our clients to the variety of people she gets to meet, this episode will delve into the passion and enthusiasm Jessica brings to her role. This Week's Cocktail: Gin & Tonic...

Pimms Cup - Things We Look for When Hiring 22.06.2023

Send us Fan Mail When it comes to hiring new talent, our team takes a holistic approach. Of course, we consider qualifications, experience, and technical skills, but we also look for individuals who align with our company culture and values. We want individuals who are passionate, driven, and eager to learn and grow with us. Tune in to this week's episode of the podcast as we delve deeper int...

Paloma - What's a Flexible Work Policy Really Like? 08.06.2023

Send us Fan Mail This week, we're sharing some thoughts on our flexible work policy. It's been a game-changer for our team, and our guest/producer Zac has utilized it well. He's used the policy to travel the country with his wife, and it's been an incredible experience. Our team has benefited from this policy, and we're excited to share some of our insights and tips! This...

Apple Pie Moonshine Cocktail - Twitter Revisited 25.05.2023

Send us Fan Mail It's been a while since we talked about Twitter, but recent events have brought the platform back into the spotlight. We wanted to discuss the significant changes since our last conversation and share our thoughts on what the future holds for Twitter. As always, we'll give you our honest opinion and try to provide some valuable insights into this ever-evolving social med...

Long Island Iced Tea - Agency Red Flags 11.05.2023

Send us Fan Mail This week we’ll explore some red flags people should look for when hiring an agency. If you hear these things in a proposal meeting, you should get out of there while you still can. Many agencies take advantage of potential clients in a variety of ways. In this episode, we’ll discuss 4 red flags. This week’s drink is the Long Island Iced Tea. This is the original recipe from a bar...

Ruby Hearts -Things Riley Hates 27.04.2023

Send us Fan Mail In this episode, we'll be exploring some of the things our digital specialist Riley dislikes in the industry. You can expect some great insights into SEO tactics and various other things that really bother him.  Cocktail for this episode: Ruby Hearts This week’s drink is a Ruby Hearts. This is the original recipe from bartender Melissa Ramos of The Publican. Riley dislikes bi...

Blueberry Cran Smash - Insights Gained Abroad 13.04.2023

Send us Fan Mail This week we’ll be learning more about one of our newest team members Megan! She had a great experience participating in many international marketing discussions and exercises while studying abroad in the Netherlands. Join us as we discuss the difference in marketing here compared to the Netherlands along with Megan's changed perspective from this experience.  Cocktail for th...

Rosé - Start Up Marketing Tactics 30.03.2023

Send us Fan Mail This week, we welcome Emma Bennet from Invest Nebraska to the show. We enjoyed learning more about her involvement with Intersect Co-working space and a few excellent start-up marketing tactics. We hope you enjoy the episode! Cocktail for this episode: Rosé Who doesn't love a nice glass of rosé? It is one of Emma's favorite drinks and obviously requires no recipe. We rec...

Cuba LIbre - Catelin's Time in Honduras 16.03.2023

Send us Fan Mail In our first episode, one of our hosts, Catelin, briefly mentioned when she lived in Honduras for a year. We promised we'd revisit that part of her life in a future episode, and it's finally here! This week we dive deep into Catelin's time in Honduras, and how it helped shape her into the person she is today.  Cocktail for this episode: Cuba Libre Ingredients 0.5 oz...

Negroni - Five Signs it's Time for a Website Redesign 02.03.2023

Send us Fan Mail Cocktail for this episode: Negroni Ingredients 1 oz. campari 1 oz. gin 1 oz. sweet red vermouth Steps Stir into your favorite glass over ice, garnish, and serve. 

Dirty Martini - Things Zac Dislikes 07.02.2023

Send us Fan Mail Our producer Zac has plenty of things that he dislikes in the world of marketing. From overly-authentic content to crypto marketing tactics, his perspective as a content marketing coordinator brings unique takes that haven't yet been discussed on the podcast.  Cocktail for this episode: Dirty Martini Ingredients 4 oz. vodka 3 oz. olive brine splash of sweet vermouth 4 pitted...

Dewgarita - Marketing on a Budget 02.02.2023

Send us Fan Mail We all know that marketing is one of the most important success factors to any business. Marketing can be very difficult for small businesses due to lack of budget and knowledgeable staff. In this week's episode, we aimed to provide you with some great small-budget tactics that you can utilize to elevate your marketing efforts. Cocktail for this episode: Dewgarita Ingredients...

Safety Net - Things Rich Hates 19.01.2023

Send us Fan Mail Get ready for an episode full of strong opinions. Our host Rich Mackey has been around the marketing industry for quite a while. Through his decades of experience, he's learned what he likes and what he really just hates. This is one of our best episodes yet, so join us as we dive deep into Rich's marketing pain points. Ingredients 2 oz. Amontillado Sherry .75 oz Cynar ....

New Year Sour - Marketing Trends of 2023 05.01.2023

Send us Fan Mail To celebrate the start of the New Year, we decided to try something new with this week's episode. Get ready for a face-off with hosts Rich and Catelin up against producer Zac. He researched and created five interesting 2023 marketing trends, a couple being entirely fictional. It's up to our two hosts to decide which are real and which are fake. To see who comes out on to...

Giostra D’Alcol – The Rise of AI in Marketing (ChatGPT) 22.12.2022

Send us Fan Mail Many are divided on the rise in popularity and usage of Artificial Intelligence. On one hand, it's potential to be an extremely useful and helpful tool in almost every industry is exciting. On the other, many fear that it could end up displacing people from their jobs.  With the recent introduction of ChatGPT, AI is becoming more powerful than ever. In this episode, we'l...

Shot of Whiskey - The State of Twitter 05.12.2022

Send us Fan Mail This episode is one of our quickest turnarounds yet, but we felt the need to talk about this as soon as we could. With the recent acquisition of Twitter, the platform is changing in a variety of ways. Our hosts Rich and Catelin give their thoughts on the past, present, and future of the platform along with some very strong opinions and fun tangents.  This Week's Cocktail: Sho...

Whiskey Pickleback - Stock vs. Original Photography 24.11.2022

Send us Fan Mail Cocktail for this episode: Whiskey Pickleback Ingredients 1.5 oz. lime juice 1 oz. of your favorite pickle juice 3 oz. of your favorite whiskey Pickle for garnish (optional) Steps In a cocktail mixing glass, stir together whiskey, pickle juice brine, lime juice Pour into glass with ice Garnish with pickle (optional) Of course the final step is to enjoy! (Maybe while you listen to...

Amaretto Sour - The Dark Side of SEO 10.11.2022

Send us Fan Mail This episode is all things black hat SEO tactics and why you should avoid them. Join us as Digital Specialist Riley Collins gives his insight. Cocktail for this episode: Amaretto Sour Ingredients 1.5 oz. Amaretto liqueur 1 oz. simple syrup .75 oz. fresh lemon juice 1 orange slice 1 maraschino cherry Steps Pour the amaretto liqueur, simple syrup,  and lemon juice into a shaker with...

Mojito - Failure to Launch 27.10.2022

Send us Fan Mail We dive into a conversation with Zac, our Content Coordinator, about the struggles of launching this podcast. From the many pitfalls to the moment we decided to grit our teeth and just do it. Zac's advice? Working with what you have and adapting along the way is better than trying to get everything perfect before episode one. If you strive for perfection you'll only acce...

Midori Sour - What's it Like Being a Local Influencer Pt. 2 13.10.2022

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Midori Sour - What's it Like Being a Local Influencer Pt. 1 29.09.2022

Send us Fan Mail This Week's Cocktail: Midori Sour Ingredients 1 ounce Midori 1 ounce vodka 1/2 ounce lemon juice, freshly squeezed 1/2 ounce lime juice, freshly squeezed Club soda, to top Garnish: lemon wheel (optional) Our guest Danell loves a good Midori Sour! It's a fun looking and tasting cocktail with a nice sweet and sour finish. This is a super simple cocktail and we encourage yo...

The Last Word - Things Our Chief Creative Officer Jesse Hates 15.09.2022

Send us Fan Mail This Week's Cocktail: The Last Word Ingredients 3/4 oz. of your favorite Gin 3/4 oz. of Chartreuse 3/4 oz. of Maraschino Liqueur 3/4 oz. of Lime Juice Garnish with a brandied cherry (optional) If you love the flavor of black licorice then this is the cocktail for you. A nice balance of gin, cherry, lime and licorice flavors blend together into one refreshing drink! Here'...

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