Antidote 71
Cocktails, Tangents and Answers
Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!
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Antidote 71
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Podcast website
Latest episode
Mar 26, 2026
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Episodes
Rich's Choice - Marketing Campaigns That Changed Everything 06.03.2025 31:32
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Jasper - HubSpot's Best Kept Secrets 27.02.2025 43:49
Send us Fan Mail Discover HubSpot’s Secrets with Senior Partner Manager Alex Desnoyer In this episode, we're diving into HubSpot's top secrets. Learn how to unlock Enterprise features with just one seat, explore the Custom Object Library and more. Join us to uncover these insights and make the most of your HubSpot subscription. Jasper This is an original recipe from Jasper Distilling Co....
Brazilian Lemonade - (Intern)view Spring 2025 20.02.2025 35:25
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Super Sunday Punch - Our Favorite Ads from the Big Game 13.02.2025 28:20
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Bourbon Strawberry Iced Tea - The Banning of TikTok 06.02.2025 32:12
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Zombie - The Consequences of a Weak Brand 30.01.2025 36:13
Send us Fan Mail Weak Brands = Negative Consequences This week, we’re exploring how a weak brand can affect your company's success. Our graphic designer, Megan, will join us to share her expertise. Zombie The Zombie is a Tiki cocktail made of fruit juices, liqueurs and various rums. It first appeared in late 1934, invented by Donn Beach at his Hollywood Don the Beachcomber restaurant. It was...
Blue Hawaii - HubSpot Product Updates We're Excited About in Q1 23.01.2025 30:16
Send us Fan Mail Product Updates are Worth Tracking This week, our lively hosts explore HubSpot's top product updates for Q1 2025. We're thrilled to highlight features that will transform how businesses engage with audiences. The Blue Hawaii was invented in 1957 by Harry Yee, head bartender of the Hilton Hawaiian Village (formerly the Kaiser Hawaiian Village) in Waikiki, Hawaii when a sa...
Pink Lady - Leveraging AI for Content Optimization and Creativity 16.01.2025 34:39
Send us Fan Mail The Power of AI for Your Content This week, we are exploring how AI can assist you in optimizing your content creation process. Pink Lady The Pink Lady is a prohibition-era cocktail that rose to popularity in the 1930s and 1950s, favored by high-society women. Its origin is tied to masking the harsh flavors of the low-quality gin of the time, with the addition of grenadine, lemo...
Brown Sugar Cranberry Bourbon - Turning Negative Reviews into Opportunities 09.01.2025 26:15
Send us Fan Mail Negative Google Reviews Can Harm a Business. This week, we're diving into the topic of negative Google reviews and exploring the best ways to manage them. Brown Sugar Cranberry Bourbon Cocktail This cocktail comes from cheesegal.com and was discovered by our host, Catelin. It features a unique brown sugar cranberry and rosemary simple syrup, which adds depth. Made with bour...
Nightcap - Our 2025 Marketing Resolutions 02.01.2025 29:04
Send us Fan Mail Our Marketing Goals for 2025 This week, we're diving into our marketing goals for 2025 with our hosts, Rich and Catelin. This episode offers insights and inspiration you won't miss! Nightcap is a versatile base for many cocktails, including the Nightcap. This drink combines the bold flavors of rum, maple syrup, Angostura bitters, and orange zest with the refreshing bit...
Chai Spice Mule - What’s in a Jingle? The Power of Audio Branding 26.12.2024 33:28
Send us Fan Mail The Effectiveness of a Jingle This week, we're discussing the purpose of audio jingles and how they can enhance brand awareness. Audio jingles act as catchy, memorable tunes that capture the essence of a brand, making it instantly recognizable to consumers. These brief musical pieces are created to remain in listeners' minds, creating a lasting impression that can prompt...
Italian Espresso Martini - B2B and B2C Marketing 19.12.2024 37:25
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Hot Buttered Rum - Tips For Perfecting AI Prompting 12.12.2024 35:26
Send us Fan Mail This week, we're excited to dive into a range of strategies designed to elevate your AI prompting skills. By honing these techniques, you'll be able to unlock the full potential of AI, transforming it into a powerful tool that can significantly enhance your productivity and creativity. Drink Background: Hot Buttered Rum is a timeless winter cocktail that provides warmth,...
Hot Toddy - Predicting Digital Marketing Trends for 2025 05.12.2024 34:09
Send us Fan Mail Top 2025 Digital Marketing Trends This week hosts Catelin and Rich will try to predict 2025's top marketing trends. They discuss strategies that will transform business-audience connections. Join them to gain insights and stay ahead in 2025. Hot Toddy The Hot Toddy is a classic winter warmer with roots dating back to the 18th century. Traditionally composed of a spirit (ofte...
Thanksgiving Margarita - Tips for Working with an Agency 28.11.2024 32:01
Send us Fan Mail This week, we will explore strategies for building and maintaining a strong, productive partnership with a digital marketing agency. We will discuss the importance of clear communication, mutual trust, shared goals and effective collaboration. By fostering a positive relationship with your agency, you can optimize project outcomes and achieve greater success. Thanksgiving Margarit...
Breakfast Martini - Social Media Fails and Lessons Learned 21.11.2024 28:24
Send us Fan Mail Cocktail: Breakfast Martini This week, we’ll discuss common and infamous social media fails that you should avoid. We’ll delve into topics like accidental oversharing, poorly timed posts and the dangers of engaging in online arguments. Drink Background: Created by renowned bartender Salvatore Calabrese, this cocktail blends gin, orange liqueur, lemon juice and a touch of orange...
Peanut Butter Cup - The Psychology of Marketing 14.11.2024 36:48
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Aperol Spritz - Common Digital Marketing Pitfalls to Avoid 07.11.2024 32:46
Send us Fan Mail This week, we're delving deep into digital marketing to uncover the common pitfalls many businesses encounter. We're identifying these challenges and highlighting the crucial warning signs so that you can avoid them. By being aware of these red flags, you can navigate the digital marketing landscape more effectively and avoid potential setbacks that could hinder your suc...
Great Pumpkin - Revisiting Agency Red Flags 31.10.2024 30:54
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White Negroni Pina Colada - Our Favorite HubSpot Integrations 24.10.2024 33:24
Send us Fan Mail Cocktail: White Negroni Pina Colada In this episode, we focus on HubSpot integrations. We will discuss the most popular ones, highlight some of our favorites and reveal those we’ve found to be the most effective. Listen to the full episode below! Drink Background: Parm Boyz, a popular Italian-American pop-up, decided to elevate their cocktail offerings with aperitiki drinks. The W...
Chauncey - How to Utilize AI for Your Marketing Strategy 17.10.2024 35:05
Send us Fan Mail Cocktail: Chauncey This episode provides an in-depth look at integrating artificial intelligence into your marketing strategies. It covers AI's potential to enhance campaign efficiency and impact through personalization and automation. The Chauncey is a timeless cocktail with roots in the Waldorf Astoria. It’s a unique blend of gin, whiskey, Cognac, vermouth, and orange bitt...
Tea Ceremony - WordPress vs. HubSpot CMS 10.10.2024 36:11
Send us Fan Mail Cocktail: Tea Ceremony In this episode, we will delve into a detailed comparison between WordPress and HubSpot’s Content Management Systems (CMS). We'll provide you with a comprehensive understanding of how each platform functions, exploring their unique features, benefits and potential drawbacks. By the end of this discussion, you'll be equipped with the knowledge to de...
Apples & Pears - Inbound Marketing Basics 03.10.2024 31:03
Send us Fan Mail Cocktail: Apples & Pears In this episode, we explore the fundamentals of Inbound Marketing and offer actionable tips to improve your current marketing strategy. We'll cover the essential concepts and walk through the basics, enabling you to shift from cold calling to nurturing leads. Our hosts, Rich and Catelin, are seasoned marketing experts with years of experience, so...
Ward Eight Part 2 - Almost Live at Inbound 2024 26.09.2024 33:15
Send us Fan Mail Cocktail: Ward Eight We have returned from Inbound 2024, and during our time there, we recorded an episode sharing all our live thoughts from the conference. Tune in to hear about our hosts' favorite sessions and some entertaining tangents about their week in Boston. Recipe The Ward Eight, a classic cocktail born in Boston in 1898, was created to celebrate the election of Mar...
Emerson - Debunking Website Myths 19.09.2024 31:05
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