Jennifer Clinehens
Choice Hacking: The Marketing Psychology Podcast
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands...
Author
Jennifer Clinehens
Category
Podcast website
Latest episode
Jun 4, 2026
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Episodes
Part One: How Amazon Uses Psychology to Perfect Its Experience 09.11.2023 12:52
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiob...
Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science 02.11.2023 11:07
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅ Lea...
Part One - How Uber Used Psychology to Perfect Its Experience 26.10.2023 9:43
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅ Lea...
How Psychology Saved Dominos Pizza 18.10.2023 11:55
⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insight...
The Peak-End Rule: A Golden Rule for Amazing Customer Experiences 11.10.2023 11:08
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Academy. Click here to learn more about how we can help you, or visit ChoiceHacking. Academy ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to...
The psychology behind the failure of JC Penny 27.09.2023 12:39
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psycholog...
The psychology behind Tesla's rise (and how its marketing approach backfired spectacularly) 20.09.2023 9:53
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psycholog...
The Billion Dollar Marketing Genius Behind Grey Goose 13.09.2023 10:15
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psycholog...
How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day 06.09.2023 9:44
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psycholog...
Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product 13.04.2023 10:35
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅ Join my free newsletter to become a marketing...
Greatest Hits: How WALMART used psychology to become the world's biggest retailer 06.04.2023 14:44
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "How to Create Persuasive Experiences" ✅ L...
How Costco used psychology to become the world's 3rd largest retailer 16.03.2023 10:01
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅ Join my free newsletter to become a marketing...
Part Two: How Disney used psychology to become the happiest place on Earth 09.03.2023 10:17
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅ Join my free newsletter to become a marketing...
Part One: How Disney used psychology to become the happiest place on Earth 02.03.2023 13:52
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅ Join my free newsletter to become a marketing...
Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer 23.02.2023 14:01
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacking: Ho...
Idleness Aversion: Why we hate to wait (and what to do about it) 16.02.2023 11:27
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my most popular Choice Hacking Academy course, "Behavioral Science & Psychology 101 for Marketers." Click here to learn more and join the course. ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that...
The Endowment Effect: Creating emotional bonds your customers don't want to break 09.02.2023 11:48
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacking: Ho...
Unskilled and Unaware: The Story of the Dunning-Kruger Effect 02.02.2023 10:44
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacking: Ho...
Greatest Hits: How Netflix Used Psychology to Perfect Its Experience 26.01.2023 12:35
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacking: Ho...
Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too) 19.01.2023 13:13
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacki...
The Cobra Effect: When Your Best Intentions Backfire 12.01.2023 7:59
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacki...
The Psychological Failure of New Coke 05.01.2023 12:28
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacking: Ho...
Uber: Part Two 28.07.2022 11:07
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅ Lea...
Uber: Part One 21.07.2022 9:43
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅ Lea...
The Pratfall Effect: What happens when brands f'up 07.07.2022 10:47
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Join my free newsletter ✅ Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅ Lea...
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