Jennifer Clinehens
Choice Hacking: The Marketing Psychology Podcast
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands...
Author
Jennifer Clinehens
Category
Podcast website
Latest episode
Jun 4, 2026
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Episodes
The Psychology Behind the Rise of Liquid Death 17.09.2024 10:26
⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insight...
Greatest Hits: How Target used psychology to perfect its experience 10.09.2024 12:16
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audi...
How COURSERA made education (ethically) addictive 03.09.2024 12:31
⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insight...
The Psychology Behind SPOTIFY'S Success 27.08.2024 10:02
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audi...
Greatest Hits: The Billion Dollar Marketing Genius Behind Grey Goose 20.08.2024 10:15
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audi...
The Psychology Behind Quibi's $2B Fail 13.08.2024 11:02
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audi...
How psychology saved Chivas Regal scotch 06.08.2024 11:09
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audi...
How coffee (and a bit of psychology) saved McDonald's 30.07.2024 8:02
⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insight...
How Mini (and BMW) used psychology to become a cult classic 23.07.2024 11:39
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audi...
The psychology behind Blockbuster's $3B failure 16.07.2024 12:07
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audi...
Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage 16.04.2024 17:33
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audi...
Greatest Hits: The Psychological Failure of New Coke 04.04.2024 12:28
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audi...
Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain 28.03.2024 11:41
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audi...
The UNTOLD story of why Kmart failed 21.03.2024 12:56
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audi...
How a tiny perfume company used psychology to take over the world 13.03.2024 12:23
Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audi...
Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire 07.03.2024 7:59
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course. ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Lear...
How Duolingo Used Psychology to Make Learning Addictive 28.02.2024 14:53
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Training. Click here to learn more about how we can help skill up your team, or visit ChoiceHacking.com/training ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and be...
Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer 22.02.2024 10:01
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅ Join my free newsletter to become a marketing...
Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand 15.02.2024 12:11
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅ Learn how you can work w...
Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy 08.02.2024 9:39
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅ Learn how you can work w...
Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too) 31.01.2024 13:13
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacki...
The Psychology Behind Aldi's Massive Growth 24.01.2024 10:41
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiob...
How Coca-Cola used psychology to become the world's most memorable brand 17.01.2024 16:22
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiob...
The psychology of Starbucks Rewards 10.01.2024 12:39
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiob...
Part Two: How Amazon Uses Psychology to Perfect Its Experience 16.11.2023 12:02
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiob...
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