Choice Hacking: The Marketing Psychology Podcast

The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist.  In the case of people, studies have shown that thinking someone is attractive can make you believe that they’re more honest, more intelligent, and more kind.  Even just being taller than average can make peop...

I have a confession to make – I'm a huge Starbucks fan. I know in some of your eyes that might make me basic or tacky or "very American," but it's the truth.  I grew up watching Friends and Frasier, and both shows made the idea of going to a "coffee shop" seem like an exotic outing that was only available to people who lived in the Big City. I did not live in the big city. I was a military kid, ra...

Picture this: A flat grey truck with no top of the line speaker system.  No big navigation screen or fancy leather interior. Not even automatic windows. Just a plain, stripped-down, bare bones truck.  And people are lining up to buy it. The company is called Slate, and it’s an innovative, low cost customizable vehicle - kind of a LEGO kit on wheels - that starts at about $25,000.  Join me today as...

The iPhone changed everything. It's one of the most desirable and innovative products in the world. And only creative, brilliant geniuses – like you – own an iPhone. At least, that’s what Apple wants you to think… But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price? The answer isn't found in...

Have you ever experienced analysis paralysis?  This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING.  It's really no wonder that the average person can feel overwhelmed by information, options, and choice.  Every year in the United States, for example, 30,000 new products are released int...

There's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials).  For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial. But today, that same material is a $41 billion market. What changed?  The name.  Now we call Pleather  "Vegan Leather." And that...

Coca-Cola, is unquestionably, the most memorable brand on earth.  Next to the word “okay” “Coca-Cola” is actually the second most understood word across every language, country, and culture on Earth.  And that’s not a mistake.  It’s the result of over a hundred years of careful and deliberate brand management, marketing, advertising, and influencing of culture.  All in the service of lodging its l...

People love Starbucks.  But its loyalty app - Starbucks Rewards - is no slouch either.  Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue. But how did Starbucks Rewards become the king of loyalty programs?  Unsurprisingly there’s some marketing psychology and behavioral science behind...

When Barrack Obama was running for President, a journalist asked a bit of a “gotcha” question. He asked candidate Obama whether he’d ever smoked m*rijuana. And instead of trying to hide a mistake that might’ve cost him the race, he admitted to it. Obama said, “When I was a kid, I inhaled. That was the point.” Because Obama was already seen as a likeable, smart and competent guy something called th...

⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners  ⭐⭐⭐⭐⭐ COACHING ✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite This month I have 3 spots available - first come, first serve. FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a li...

In 2018, Jigsaw - a research unit inside of Google - wanted to learn how conspiracy theories spread online. But instead of relying on assumptions and second-hand information, they decided to meet 40+ American and British conspiracy theorists face-to-face. The Jigsaw executives were shocked by what they learned. Especially when they saw where the conspiracy theorists got their information. The webs...

SEASON 9 COMING JANUARY 6TH, 2025 ⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners  ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/  ✅ Get FREE w...

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It's one of most interesting and unique cars around - the Mini. Built to help postwar England deal with rising fuel costs, Mini is a rare example of a product that started out practical only to become cool. How? Well it's down to some clever applications of marketing psychology and behavioral science - used consciously, or not. Join me today as I unpack Mini's rise as one of history's most innovat...

It’s one of the biggest FAILS in business history - Kmart.   You may think you know the story -  But contrary to popular belief, Kmart’s problems were way bigger than Walmart or even Amazon. And actually, lots of them weren’t even Kmart’s fault.   I’m Jennifer Clinehens and you’re listening to Choice Hacking - a podcast about applying behavioral science and psychology to business, marketing, exper...

Aldi is a discount grocer with a cult following. And it’s now the fastest growing grocery store in the US. They have more than 2,200 locations and they’re growing by 100 stores a year, nudging ever closer to rivals like Walmart, Costco, and Kroger. Unsurprisingly, a lot of that success is down to how Aldi applies psychology and behavioral science throughout its customer experience. They’re masters...

Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users. Maybe its success isn’t surprising — there are lots of reasons to want to learn a new language: Maybe you’re planning a trip abroad, you’d like to improve your job prospects, or you were inspired b...

⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners  ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/  ✅ Get FREE weekly marketing psychology insight...

Thank you for listening to the Choice Hacking podcast!  Please take 2 minutes to rate and review the podcast because it helps us find new listeners.  Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick.  ✅ Buy my book (or audi...

Thank you for listening to the Choice Hacking podcast!  Please take 2 minutes to rate and review the podcast because it helps us find new listeners.  Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick.  ✅ Buy my book (or audi...

Thank you for listening to the Choice Hacking podcast!  Please share this podcast with your family and friends because it helps us find new listeners.  ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick.  ✅ Buy my book (or audiobook), "Choice Hacking: How to use psycholo...

Thank you so much for listening to the Choice Hacking podcast.  ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week.  ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" Find Jen Clinehens & Choice Hacking online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Suppor...

⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners  ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/  ✅ Get FREE weekly marketing psychology insight...

Thank you for listening to the Choice Hacking podcast!  Please take 2 minutes to rate and review the podcast because it helps us find new listeners.  Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick.  ✅ Buy my book (or audi...

Thank you for listening to the Choice Hacking podcast!  Please take 2 minutes to rate and review the podcast because it helps us find new listeners.  Here are some more resources you might enjoy: ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newsletter to learn what makes your buyers tick.  ✅ Buy my book (or audi...