Jennifer Clinehens
Choice Hacking: The Marketing Psychology Podcast
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands...
Author
Jennifer Clinehens
Category
Podcast website
Latest episode
Jun 4, 2026
Where to listen?
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Android 5M+ downloads · 4.8 rating
iOS soon
Episodes
The Rise & Fall of Borders | The UNTOLD Psychological Story Behind Its Decline 04.06.2026 16:46
How the 90s favorite $4 billion bookstore chain sleepwalked into bankruptcy... 👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons ⭐⭐⭐⭐...
Why Smart NFL Teams Make TERRIBLE Draft Decisions - And Lose $400M+ A Year Doing It 23.04.2026 10:12
Why the smartest people in the NFL keep making the dumbest decisions year after year... 👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons...
What Happened to Windows Phone? The UNTOLD Psychological Story Behind Microsoft's Biggest Failure 14.04.2026 14:40
Windows Phone did everything right and still lost - and it's all down to psychology... 👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons...
Social Proof, Revealed: The Real Reason This Marketing Psychology Principle Makes Buyers Trust & Buy From You - And Why Using It the Wrong Way Can Kill Your Brand 09.04.2026 12:44
Social proof is the most misunderstood principle in marketing psychology — and using it wrong could be costing your business $$$$ in lost sales... 👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click...
The Hidden Psychology That Makes SHEIN So Successful | How to create engaging shopping experiences without crossing ethical lines 02.04.2026 12:33
Why is Shein so successful? The answer, unsurprisingly, is down to some fascinating marketing psychology and behavioral science. In this episode, I break down the psychology behind Shein’s business model. If you want to understand how Shein turns browsing into buying, and how you can ethically apply their secrets to your own business, tune in. ⭐⭐⭐⭐ Please take 3 seconds to rate and review the...
What Happened to Sora? The UNTOLD Psychological Story Behind the Failure of OpenAI's Sora Video 27.03.2026 11:07
Sora shocked the world with hyper-realistic AI videos, but its sudden shutdown reveals a deeper story why even massive adoption couldn’t save it. In this breakdown, I unpack the psychology behind Sora’s collapse, from runaway costs and trust breakdowns to the behavioral traps that led OpenAI to pull the plug. ⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL an...
The Hidden Psychology Saving CHIPOTLE’S Business Model (Even as Fast Food Prices Are Going Up) 23.03.2026 12:22
⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ FREE RESOURCES: ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choi...
The Psychology Behind Liquid Death's Astonishing Growth | How to take on the big boys when you're a small (but mighty) brand 20.02.2026 9:27
⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ FREE RESOURCES: ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choi...
How Luxury Brands Use Psychology Against You (Hermes, Porsche, Ferrari, Rolex) | How to make people crave your products 15.02.2026 14:47
⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ FREE RESOURCES: ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choi...
The $1B Psychology Behind Duolingo & Its Unhinged Mascot | How to make your product a habit, so buyers keep 06.02.2026 14:46
⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ FREE RESOURCES: ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choi...
How Zara Used Psychology to Make $38B with Mass Market Fashion | How to get attention, drive sales, and avoid the Wallpaper Effect 30.01.2026 10:46
⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ FREE RESOURCES: ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choi...
The Rise & Fall of Toys R Us | The Psychology Behind Its Failure 22.01.2026 15:16
⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ FREE RESOURCES: ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choi...
Loss Aversion: How to ethically drive action, urgency, and sales with buyer psychology 15.01.2026 11:25
⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ FREE RESOURCES: ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choi...
Greatest Hits: How Psychology Saved Apple | Why this principle is so powerful, to brands of all sizes 05.01.2026 10:50
⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ FREE RESOURCES: ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choi...
Greatest Hits: How Psychology Built Febreze Into a $1B Brand 02.01.2026 10:28
⭐⭐⭐⭐ Please take 3 seconds to rate and review the podcast because it SUPER HELPFUL and it helps the podcast find new listeners. Thank you! :) ⭐⭐⭐⭐⭐ FREE RESOURCES: ➡️ Get my FREE guide “The $1B Business Lessons: Timeless Psychological Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” 👉 https://www.choi...
Greatest Hits: The Pratfall Effect: What happens when brands make big, public mistakes 31.12.2025 10:24
SEASON 9 COMING JANUARY 15TH, 2026 ⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE...
Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage 29.12.2025 17:33
SEASON 9 COMING JANUARY 15TH, 2026 ⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE...
Greatest Hits: How Psychology Saved Dominos Pizza | How to survive when your customers hate you 26.12.2025 11:55
⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insight...
Greatest Hits: How Jo Malone (a tiny perfume company) used psychology to take over the world 24.12.2025 12:23
⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insight...
Greatest Hits: How Coffee (and a Bit of Psychology) Saved McDonald's 22.12.2025 8:02
⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insight...
Greatest Hits: The Psychology Behind the Rise of Liquid Death 19.12.2025 10:26
⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insight...
Greatest Hits: The Psychology Behind SPOTIFY'S Success 17.12.2025 10:02
⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insight...
Greatest Hits: How COURSERA made education (ethically) addictive 15.12.2025 12:31
⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insight...
How Walmart Used Psychology to Become the World's Biggest Company | How to grab attention, drive sales, and build trust 21.10.2025 13:19
SEASON 9 COMING JANUARY 6TH, 2025 ⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE...
The Psychological Traps That Killed Blockbuster Video | Lessons on how to build, grow, and innovate your business 14.10.2025 11:20
⭐⭐⭐⭐⭐ Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐ FREE RESOURCES ✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insight...
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