Jennifer Clinehens
Choice Hacking: The Marketing Psychology Podcast
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science. If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick. Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands...
Author
Jennifer Clinehens
Category
Podcast website
Latest episode
Jun 4, 2026
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Episodes
How Target Used Psychology to Perfect Its Experience 30.06.2022 12:16
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Join my free newsletter ✅ Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅ Lea...
How Netflix Used Psychology to Perfect Its Experience 19.04.2022 12:33
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to learn more and support the podcast. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my cou...
The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy 22.03.2022 9:39
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅ Learn how you can work w...
Confirmation Bias: The ethics and advantages of customers' desire to be right 08.03.2022 10:36
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅ Learn how you can work w...
How Nike Used Psychology to Become the World's Biggest Sportswear Brand 23.02.2022 12:11
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "Behavioral Science + Psychology 101 for Marketers" ✅ Learn how you can work w...
WORDLE: The Fascinating Psychology Behind Why It's Gone Viral 09.02.2022 9:18
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my new mini-course, "Behavioral Science + Psychology 101 for...
The Halo Effect (Remastered): Why design overrides functionality 01.02.2022 9:16
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "Behavioral Science + Psychology 101 for Marketers...
How Starbucks Used Psychology to Perfect Its Experience 25.01.2022 11:41
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "Behavioral Science + Psychology 101 for Marketers...
How Peloton Used Psychology to Perfect Its Experience 18.01.2022 14:34
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "How to Create Persuasive Experiences" ✅ Learn how...
Hyperbolic Discounting: Why we punish our future selves 11.01.2022 9:54
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Learn more about my NEW course: "Behavioral Science and Psychology 101 [for Marketers]" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" +...
Fresh Start Effect: Why holidays make us want to change 04.01.2022 10:26
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "How to Create Persuasive Experiences" ✅ Learn h...
How Walmart Used Psychology to Perfect Its Experience 13.08.2021 14:25
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "How to Create Persuasive Experiences" ✅ L...
How Trader Joe's Defeated Choice Overload 20.07.2021 12:14
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "How to Create Persuasive Experiences" ✅ L...
How Peloton Used Psychology to Perfect Its Experience 15.06.2021 13:56
Time Stamps [0:37] – Jennifer opens by discussing exercise and its connection to hyperbolic discounting or Present Bias. [2:22] – Jennifer talks more about the overall topic of this episode – how we can apply Peloton's strategies to our own businesses. [3:49] – We learn a little bit more about Peloton, such as when it was founded and why its users are so obsessive. [4:44] – Peloton gets people on...
Cocktail Party Effect: How to apply the science of personalization 03.06.2021 11:50
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "How to Create Persuasive Experiences" ✅ L...
How IKEA used psychology to become the world's biggest furniture retailer 18.05.2021 13:47
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "How to Create Persuasive Experiences" ✅ L...
Social Proof: The persuasive power of crowds 04.05.2021 12:53
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "How to Create Persuasive Experiences" ✅ L...
Cashless Effect: How eliminating the “pain of payment” can improve your experience 01.02.2021 9:55
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "How to Create Persuasive Experiences" ✅ L...
The Halo Effect: Why design can override functionality 21.01.2021 10:19
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "How to Create Persuasive Experiences" ✅ L...
Loss Aversion: Why losing is twice as painful as winning 15.12.2020 10:19
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "How to Create Persuasive Experiences" ✅ L...
The Peak-end Rule: Why some moments matter more than others 17.11.2020 10:38
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "How to Create Persuasive Experiences" ✅ L...
Confirmation Bias: How our desire to be right influences our memories and beliefs 25.10.2020 10:51
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "How to Create Persuasive Experiences" ✅ L...
The Choice Overload Effect: Why more is less 11.10.2020 11:35
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅ Buy my book, "Choice Hacking" ✅ Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅ Take my course, "How to Create Persuasive Experiences" ✅ L...
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