Billy Sticker: Author, Chiropractic Marketer and Business Coach
ChiroCandy: THE Chiropractic Marketing Podcast
Author and chiropractic marketing expert, Billy Sticker, brings you practical and motivational information designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.
Author
Billy Sticker: Author, Chiropractic Marketer and Business Coach
Category
Podcast website
Latest episode
Apr 22, 2026
Where to listen?
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Episodes
185: Luxury Mattress Referral Program w/ Saatva 29.10.2024 30:41
Learn More About The Saatva Partnership: chirocandy.com/sleep Watch the AI-Powered Marketing Webinar: chirocandy.com/ai-webinar
184: AI + Chiropractic with Billy Sticker 22.10.2024 33:00
Register for the webinar: https://chirocandy.com/ai-webinar Summary In this solo episode of the ChiroCandy Podcast, Billy Sticker discusses the transformative potential of AI in business, particularly in the chiropractic field. He draws parallels between the current AI landscape and the early days of Facebook, emphasizing the importance of embracing AI for marketing and client engagement. Billy...
183: He Grew to Multiple 7-Figures a Year! 15.10.2024 10:30
Register For The AI-Powered Chiropractic Marketing Webinar: https://chirocandy.com/ai-webinar Summary In this episode of the ChiroCandy podcast, host Matt Keenan interviews Dr. Mike Schulman, a chiropractor who has successfully expanded his practice with the help of ChiroCandy's marketing strategies. They discuss the challenges of social media marketing, the importance of CRM systems, and effect...
182: Laser Focused Success (ft. Dr. Rob Hanopole) 08.10.2024 47:27
Join us at Laser Master's Skip The Scalpel event: https://skipthescalpelsummit.com/ In this episode of the ChiroCandy podcast, Dr. Rob Hanopole discusses the integration of laser technology into chiropractic practices. He shares his journey from the corporate world to chiropractic, emphasizing the importance of serving patients and the challenges faced by the profession. The conversation explore...
181: How To Use TikTok To Generate New Patients (ft. Liz Wright) 01.10.2024 28:05
Schedule a call or find out more: https://chirocandy.com/tribe In this episode, Matt Keenan interviews Liz, the TikTok director at ChiroCandy, about her experience with TikTok advertising. They discuss the challenges they faced in the early days of TikTok, such as limited targeting options and account shutdowns. They also talk about the importance of using CapCut, a video editing app, to create en...
180: New Patients From Google Ads (ft. Bailee Bragg) 24.09.2024 32:49
Schedule a call or find out more: https://chirocandy.com/tribe Summary In this episode of the ChiroCandy Podcast, Matt Keenan interviews Bailee Bragg, the Google Director at ChiroCandy. They discuss the benefits of advertising on Google and how it can complement other advertising platforms like Facebook. Bailee emphasizes the importance of omnipresence in advertising, reaching potential customer...
179: Is Facebook Still Relevant? (ft. Andrew Hardwick) 17.09.2024 31:45
Schedule a call or find out more: https://chirocandy.com/tribe Summary In this episode of the ChiroCandy Podcast, Matt Keenan and Andrew Hardwick discuss the relevance of Facebook and Instagram in digital marketing. They emphasize the importance of utilizing these platforms to their fullest extent and highlight the benefits of retargeting. They also stress the value of creating engaging content...
178: Best Follow Up Strategies To Increase Patient Show Rate 10.09.2024 29:49
Schedule a call or find out more: https://chirocandy.com/tribe Summary In this episode of the ChiroCandy Podcast, Matt Keenan and Billy Sticker discuss the importance of lead follow-up and share tactics for effective follow-up strategies. They emphasize the need to capitalize on the decision made by a lead to sign up as soon as possible, as delaying the follow-up can lead to a decrease in int...
177: Best Niches to Advertise on Social Media 03.09.2024 34:01
In this episode of the ChiroCandy podcast, Billy Sticker and Matt Keenan discuss different niches that work well for marketing on social media. They cover chiropractic, decompression, massage, neuropathy, weight loss, knee campaigns, and more. They emphasize the importance of visual representation, using videos and images to grab attention and generate engagement. They also discuss the need to s...
176: Building a Tribe of Patients 27.08.2024 34:55
In this episode Billy Sticker, CEO of ChiroCandy Marketing, and Matt Keenan discuss using social media to build a loyal tribe of patients. Downloads mention in this episode: https://go.chirocandy.com/guide
175: We're Back! Here's What's Working Best on Facebook 23.08.2024 42:54
After a two-and-a-half-year break, we return today with ChiroCandy's CEO and Founder, Billy Sticker and Director, Matt Keenan. Our focus in this discussion is on navigating Facebook and Instagram marketing, including the changes that the platforms have gone through during the podcast's hiatus. We discuss the need to target female decision-makers, as well as how short, engaging video clips can crea...
174: The Chiropractic Defense Council 18.01.2022 28:26
Billy Sticker interviews Bharon Hoag about the CDC. The Chiropractic Defense Council has a singular focus: Protecting The Rights Of Practicing Chiropractors Around The World . There has never been a dedicated organization whose singular focus is to defend the rights of chiropractors to practice within the scope of their license – until now. The Chiropractic Defense Council (CDC) functions as a 50...
173: How to Dominate Adding Knee and Neuropathy Niches - Clinic Masters 13.01.2022 24:30
Billy interviews The Clinic Masters founders Dr. Matt Christenson and Dr. Robert Scranton. Learn A-Z training for every D.C. Knee Pain and Neuropathy training and consulting
172: Thriving in Any Market Condition with Dr. Tory Robson 21.09.2021 33:38
From Winner's Edge Chiropractic Consulting, Dr. Tory Robson shares key strategies on how ANY chiropractor can have a thriving practice in ANY market.
171: 100,000 Patients a Month! 14.09.2021 27:40
In this episode, Billy pulls back the curtain and shows what's really been going on behind the scenes. Learn how, and why, ChiroCandy is responsible for over 100,000 patients WALKING into a chiropractor's office every single month!
170: Case Study - Consistently Get 60-70% Show Rates 01.09.2021 48:58
This episode is a MUST listen to for you and your team. The Kauffman's have been clients of ChiroCandy for 4 years. Their practice rep, Amber, is an absolute rock star when it comes to following up with leads and getting them in the door. Covered in this episode: CA's Mindset Sign-ups, not leads Follow up Strategy Follow up scripts
169: Increasing Your PVA with Dr. Fred DiDomenico 24.08.2021 34:20
ChiroCandy Marketing presents this interview with Dr. Fred DiDomenico. Billy Sticker and Dr. Fred discuss how to create the mindset of lifestyle wellness in your patients to increase your PVA. Dr. Fred describes how his coaching clients thrived through the lockdown because their patients had a mindset of lifetime wellness.
168: 7 Strategies to Get Higher Quality Leads & Increase Show Rates! 22.06.2021 57:39
The biggest issues doctors have with Facebook™ marketing come down to these two things: poor quality and no-shows. When people do sign up, many don't respond, don't have any money, or never show up when they do schedule appointments. We are going to show you several different strategies to eliminate these issues! On this live training, we'll be unpacking "7 Strategies To Get Higher-Quality Leads &...
167: How to Master Personal Injury Marketing - with Dr. Mark Slater 15.06.2021 34:06
Mark Slater, BS, DC is a healthcare entrepreneur from Atlanta, Georgia who practiced for over 20 years in Personal Injury marketing and patient treatment. Mark grew up in Birmingham, AL, and attended the University of Florida where he received a BS in Zoology and Health Science Education. After graduation, he moved to Atlanta in 1994 and began his journey in Chiropractic at Life University. Mar...
166: Your 2021 Internet Marketing Plan 09.06.2021 1:00:44
Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy? Have you put together an updated plan based on all the changes in the Online Space? On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your New Patient leadflow via the internet in your Chiropractic business going into the New Year.
164: Practice Purchasing Opportunities! with Kevin & Crystal Misenheimer 01.06.2020 32:19
COVID-19 has created some amazing financial opportunities to purchase existing practices through some SBA programs. In this episode, Billy visits with Kevin & Crystal Misenheimer from Progressive Practice Sales. Progressive Practice Sales was created because the chiropractic + holistic clinic sales model was clearly outdated and underwhelming. They bring the health and wellness practice sales mod...
163: Is Your PPP Loan Really Forgivable? with Jennifer Belville 13.05.2020 46:04
Learn how to maximize your PPP Loan forgiveness with these strategies. Jennifer Belville, from Chiro Pro Accounting, sits down with Billy to discuss the ends and outs of the new Payroll Protection Program loans.
161: Guaranteed Patients Even in the Chaos! 26.03.2020 15:19
Patient Visits Down? Watch this... 🔥 🚀 (Chiropractors & Functional Medicine Doctors) Still open and seeing patients? This is a very trying time for our nation. Thousands of businesses are closing, schools aren't able to open, revenue is down across the board, family's stress is at an all-time high. The best a chiropractor can do if patient visits are down is simple… CUT EXPENSES & INCREASE 💰 I...
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