Billy Sticker: Author, Chiropractic Marketer and Business Coach

ChiroCandy: THE Chiropractic Marketing Podcast

Health EN ↓ 100 episodes

Author and chiropractic marketing expert, Billy Sticker, brings you practical and motivational information designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.

Author

Billy Sticker: Author, Chiropractic Marketer and Business Coach

Category

Health

Podcast website

chirocandy.com

Latest episode

Apr 22, 2026

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Episodes

210: He was Dead and then... with Dr. Justin Moseley 22.04.2026

More about Dr. Moseley: https://www.drjustinmoseley.com/   On episode 210 of The ChiroCandy Podcast, host Billy Sticker sits down with Dr. Justin Moseley — chiropractor, TEDx speaker, and mindset coach. Dr. Justin shares his near-death whitewater rafting accident that pushed him to exchange comfort for calling, build a personal brand, and help chiropractors stop playing small. Tune in for a powerf...

209: The Financial Numbers That Drive Chiropractic Growth 03.12.2025

Find out more: https://morelucro.com/   Summary: In this conversation, Billy Sticker and Dr. Josiah Fitzsimmons discuss the journey and success in the chiropractic profession, emphasizing the importance of understanding the business side of practice management. They explore the significance of data-driven decisions, the role of marketing and patient engagement, and the dynamics of team relationshi...

208: How Chiropractors Build Real Wealth 19.11.2025

Schedule a call or find out more: https://chirocandy.com/tribe More about Garrett: https://garrettgunderson.com/   Summary: In this episode of the ChiroCandy podcast, Billy Sticker sits down with Garrett Gunderson as he discusses his journey in financial services, particularly focusing on helping chiropractors achieve financial independence. He emphasizes the importance of being financially fit, i...

207: How to Have a $20K Day w/ Dr. Jeff Finnigan 05.11.2025

Learn more: https://chirocandy.com/workshop   Summary:  In this episode of The ChiroCandy podcast, Billy Sticker & Dr. Jeff Finnegan discuss strategies for chiropractors to achieve significant revenue through targeted events and patient education. The conversation emphasizes the importance of understanding patient needs, effective communication, and the potential for high-earning days in practice....

206: 12 Ways to Get Patients Without Facebook 28.10.2025

Download the list:  https://chirocandy.com/22-list In this episode of the ChiroCandy Podcast, Billy Sticker hosts a webinar going over the 12 best ways to get new patients without using Facebook. He discusses the importance of Google Maps ranking, AI Search Optimization & more. Learn more/schedule a call: https://chirocandy.com/schedule    

205: Elevate Your Practice w/ Dr Joe Borio & Billy Sticker 30.09.2025

Find out more: https://www.chiropassionconsulting.com Billy Sticker and Dr. Joe Borio discuss how to bring in More New Patients in your Chiropractic Office!!! Elevate your life and your practice! Join us at the ChiroPassion Consulting Practice Mastery Summit, October 24 and 25th at the B Ocean Resort, Fort Lauderdale, Florida!!!   Case Study #1: https://go.chirocandy.com/case-study Case Study #2:...

204: How to Legally Steal Your Competitor's Traffic 16.07.2025

Episode Summary: In this episode, Billy Sticker dives into the Invisible Intent strategy that's changing the game for local businesses—especially chiropractors. For years, search marketing was reserved for big-budget companies, but now you can tap into high-intent prospects like never before. Discover how to ethically and legally "steal" your competitors' traffic and convert searchers into patient...

203: Functional Extremity Care with Dr. Kyle Bryant 03.07.2025

Find out more: https://functionalextremitieschiropractor.com   drkyle@iceclinics.com Summary In this episode of The ChiroCandy podcast, host Billy Sticker sits down with Dr. Kyle Bryant as he shares his journey into chiropractic, focusing on extremity adjusting. He discusses the impact of his early experiences, the development of a specialized system for treating extremity injuries, and the import...

202: How Polyvagal Theory Elevates Chiropractic Results 17.06.2025

Learn more: https://www.theinformedchiropractor.com/   Summary:  In this episode of The ChiroCandy podcast, host Billy Sticker sits down with Dr. Don MacDonald as he shares his journey into chiropractic care, influenced by his experiences as a basketball player and his struggles with chronic knee issues. He discusses the significance of Polyvagal Theory in understanding the nervous system and its...

201: Beating Brain Cancer with Faith and Functional Medicine 14.05.2025

Schedule a call or find out more: https://chirocandy.com/tribe More about Dr. Pete Sulack: https://drpetesulack.com/   Summary: In this episode of The ChiroCandy Podcast, Billy Sticker sits down with Dr. Pete Sulack as he shares his profound journey from being diagnosed with aggressive brain cancer to finding hope and healing through faith and community support. He discusses the symptoms leading u...

200: 3 Steps for Using AI Video to Become a Local Celebrity 15.04.2025

Schedule a call or find out more: https://go.chirocandy.com/ai-tools   https://www.instagram.com/p/DGd7_v4PrYW/   Summary: In this episode of the ChiroCandy Podcast, Billy Sticker reflects on the journey of the podcast and the chiropractic marketing company that has grown from it. The discussion focuses on leveraging AI tools for video creation, including voice cloning and content generation, to b...

199: The Tribe Turbine Strategy That Hit 246K People 08.04.2025

Take a look at the video examples: https://www.facebook.com/lemmatachiropractic/videos   Summary: In this episode of the ChiroCandy Podcast, Billy Sticker & Andrew Hardwick discuss the success of a chiropractic client who has significantly increased their marketing budget and lead generation through effective video marketing and audience engagement strategies. They emphasize the importance of cons...

198: Focus on Foundations with Dr. Tim Young 04.03.2025

Learn more about Focus OKC: https://www.focusokc.com   Summary: In this episode of The ChiroCandy podcast, host Billy Sticker talks with Dr. Tim Young about his inspiring journey into chiropractic, detailing how personal experiences and a passion for the profession led him to become a successful chiropractor and coach. He discusses the importance of chiropractic philosophy, the creation of the Foc...

197: A New Spin on Corporate Wellness w/ Dr. Andrew White & Billy Sticker 25.02.2025

In this episode of the ChiroCandy podcast, Billy Sticker sits with Dr. Andrew White as he shares his journey into chiropractic care and the innovative corporate wellness initiatives he has developed. He discusses the impact of personal experiences on his career path, the challenges faced in healthcare, and the importance of making chiropractic care accessible to more people through corporate welln...

196: AI Tools & Strategies with Billy Sticker 19.02.2025

Schedule a call or find out more: https://chirocandy.com/tribe The Wellspring Group:  https://thewellspring.group/ Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho The ChiroCandy Podcast with Billy Sticker  

195: God's Original Design for Wealth with Myron Golden 11.02.2025

Make More Offers Challenge: https://blessedentrepreneur.com/challenge   Learn More About ChiroCandy 👇 Schedule a call or find out more: https://chirocandy.com/tribe Case Study #1: https://go.chirocandy.com/case-study Case Study #2: https://www.youtube.com/watch?v=po2nWAaKcho The ChiroCandy Podcast with Billy Sticker

194: 2025 Tech Trends in Chiropractic Marketing 04.02.2025

Schedule a call or find out more: https://chirocandy.com/tribe   Summary: In this episode of The ChiroCandy Podcast, Billy Sticker discusses the evolving landscape of technology and marketing, particularly focusing on the impact of AI on business practices. The conversation covers various AI tools available for small business owners, the importance of having well-documented systems and processes,...

193: AI for Marketing & Productivity: NotebookLM 30.01.2025

Schedule a call or find out more: https://chirocandy.com/tribe Learn about NotebookLM: https://notebooklm.google.com   Summary: In this episode, Billy Sticker introduces Notebook LM, an AI tool he frequently uses for various applications, including organizing information, building patient profiles, and creating presentation outlines. He shares practical use cases, demonstrating how the tool can en...

192: The Four Stages of a Buyer 14.01.2025

Schedule a call or find out more: https://go.chirocandy.com/best-offer   Summary: In this episode of the ChiroCandy Podcast, host Billy Sticker reflects on a busy year-end, discusses the integration of AI in business operations, and explores the stages of the buyer's journey. He emphasizes the importance of understanding when to utilize a marketing company versus handling marketing in-house. The e...

191: The Best Chiropractic Marketing Offer Ever! 17.12.2024

Schedule a call: https://chirocandy.com/ai-ca   Summary:  In this episode of the ChiroCandy podcast, Billy Sticker introduces an unprecedented marketing offer for both existing and new clients. The conversation covers the details of a comprehensive marketing plan for 2025, emphasizing the integration of AI in marketing strategies, the extensive training and community support available for clients,...

190: AI Created This Episode 10.12.2024

Register for the webinar: https://go.chirocandy.com/2025-ai-plan   Summary In this episode, Billy Sticker explores how to leverage AI and video marketing to enhance chiropractic practices in 2025. He emphasizes the importance of the first quarter for setting up a successful year, discusses the effectiveness of video content in attracting patients, and highlights the role of AI in marketing and pat...

189: Chiropractic Entrepreneurship with Dr. Tabor Smith 03.12.2024

Learn more about the Spinal Hygiene Movement:  https://www.spinalhygieneproducts.com   https://spinalhygienist.com   Summary In this episode of the ChiroCandy Podcast, host Billy reflects on a decade of the show with his first guest, Dr. Tabor Smith. They discuss Tabor's journey in chiropractic, the evolution of spinal hygiene, and the importance of patient education. The conversation delves into...

188: Q4 Marketing Stack: AI+Meta Ads+Videos= Results 19.11.2024

Schedule a call or find out more: https://chirocandy.com/tribe Link mentioned in this episode: https://chirocandy.com/aica-sample Summary: In this episode of the ChiroCandy podcast, Billy discusses strategies for maximizing success in Q4, emphasizing the importance of maintaining momentum during the holiday season. The conversation covers the significance of building authority through video market...

187: Trump's Effect On Chiropractic 12.11.2024

Demo Your Own AI CA™: https://go.chirocandy.com/ai-demo   Summary: In this episode of the ChiroCandy podcast, Billy Sticker discusses the implications of the recent election results on the chiropractic profession and business landscape. He highlights the surge in market confidence, the positive tax environment, and the potential for reduced energy costs. Billy emphasizes the importance of the 'Mak...

186: AI-Powered Marketing 05.11.2024

Get your own AI CA: https://chirocandy.com/ai-ca   Summary:  In this webinar, Billy Sticker discusses the transformative role of AI in chiropractic marketing, emphasizing the importance of content creation, lead generation, and patient engagement. He introduces various AI tools that can enhance marketing strategies while ensuring HIPAA compliance. The session covers the AIDA marketing model, the c...

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