Checked In with Splash

Looking for a new way to support revenue growth that doesn't require a ton of resources? Accelerate your event-led growth by incorporating ABM into your everyday event strategy. In this webinar replay, Splash sat down with ABM leaders Aria Radke and Mandy Hanson to bring you all the intel you need to marry ABM and event-led growth successfully. Watch the full webinar: https://splashthat.com/w...

If you're in the events industry, you probably already understand this uncomfortable truth: you can meticulously plan the most awe-inspiring event, but if the right attendees don't show up... it's a flop and a total waste of your time. There's nothing more critical to event success than a thoughtful event promotion strategy. Enclosed in this episode are 13 event promotion tips...

In today's episode from the archives, we chat with Laura Lilley, who leads Hootsuite’s global experiential marketing and events about what shifts she's observed in the evolutionary role of the event marketer, including a detailed look at her events playbook for HootSuite. We talk about measuring ROI and proving success. We explore effective communication tactics with leadership and getti...

A common pain point for event marketers is the challenge of staying in lockstep with their sales teams when it comes to building events as a high-performing revenue growth channel. If alignment with marketing and sales is something your team is struggling with, you're sure to enjoy this conversation between Camille and Stephanie Pennell, ZoomInfo's Director of Event Marketing.  Tell us w...

If getting your finance team's buy-in feels a bit daunting or unknown, today’s episode is for you. We sit down with Splash’s CFO, Matthew Curry for expert tips on how to build a strong business case and how B2B marketers can get support to buy a new tool or product. Tell us what you thought about the episode

A common pain point for event marketers is the challenge of staying in lockstep with their sales teams when it comes to building events as a high-performing revenue growth channel. If alignment with marketing and sales is something your team is struggling with, you're sure to enjoy this conversation between Camille and Stephanie Pennell, ZoomInfo's Director of Event Marketing.  Tell us w...

If getting your CFO’s buy-in feels a bit daunting or unknown, today’s episode is for you. We sit down with Splash’s CFO, Matthew Curry for expert tips on how to build a strong business case and how B2B marketers can get support to buy a new tool or product. Tell us what you thought about the episode

In this episode, we chat with CMO of Splash, Kate Hammitt to dive into the second part of our conversation around AI in marketing, specifically event marketing.  There are incredible opportunities on the horizon as it pertains to AI tools and their impact on an organization’s ability to tap into an event-led growth business model, something that will become increasingly important as events play an...

In this episode, Camille and Splash's CMO, Kate Hammitt, explore what the proliferation of AI means for marketers, and dig into some current uses and practices B2B event marketers can deploy to leverage what’s available and possible today in their event marketing strategy. This is part one of a two-part conversation because, honestly, there are many ways to apply AI technology to marketing to...

When it comes to B2B marketing, all the rules are out the window. And for that reason, there's never been a better time to be a B2B marketer (or a B2B event marketer). In this episode, Camille interviews Refine Labs CEO Chris Walker about creating and capturing demand using events, community, content, and dark social.  Tell us what you thought about the episode

Taking time for yourself can be tough as a marketer. Here's a short and sweet guided meditation to help you find some calm in the chaos.  Tell us what you thought about the episode

Today, we’re talking about cookies. And unfortunately, not the delicious kind. We’re talking 3rd party cookies, why they’re going away, and how the need for first-party data will spark urgent changes in sales pipeline development and customer acquisition strategies. To cope, some consumer-facing brands are exploring first-party data via web3 platforms and embarking on metaverse activations. Others...

Refine Labs sat down with our very own Kate Hammitt , CMO of Splash, to chat all things Event Marketing on their podcast Stacking Growth . She covers how the field has grown and evolved over the past couple of years, tracing the history of expectations from in-person trade shows and flagship events into virtual and hybrid events, and the impact they have on marketing strategy. She also discusses h...

In this episode, Splash CEO Eric Holmen joins Camille to discuss the State of MarTech in 2023. Marketing technology is a rapidly evolving field that has changed significantly over the last few years. From AI-powered tools to event management and marketing automation tools, MarTech enables businesses of all sizes to reach new heights of efficiency.  In light of all these changes, Eric shares his pe...

In this episode, you’ll hear from Jessica Lore, Director of Events and Customer Advocacy at Visier. Jessica gives us a peek behind the curtain of how she does all she does to stay sane as an event leader and the key ingredients in her secrets to event success.  Follow Jessica on LinkedIn: https://www.linkedin.com/in/jessicalore/ Follow Camille on LinkedIn: https://www.linkedin.com/in/camille-white...

Every year we survey hundreds of event professionals around the world and ask them to weigh in on a lot of topics - all about event marketing. Their collective answers shed a helpful spotlight on the key trends in event marketing, giving our community some valuable insights. And as if that's not already the ingredients for an amazing episode, our very own CMO of Splash, Kate Hammitt, is joini...

Why it’s so dang hard for brands to do more events? Zach Napolitano, our Director of Product Marketing is here to help us demystify the solutions. Today’s conversation we’re going to unpack: What’s actually stopping businesses from doing more events? What’s the untapped potential they’re missing out on because of the problem? And how the right event technology can provide real solutions? RESOURCES...

Over a thousand event marketers who registered for our recent event shared that one of their top 3 challenges keeping them up at night is achieving better alignment between marketing and sales.   So if YOU’RE feeling this struggle too, you are NOT alone. And we’ve got you! Today’s episode lasers in on how Steph Pennell, Marissa Maguire, and our very own CMO, Kate Hammitt, approach partnering succe...

It’s a new year, and you may be feeling that “new me” energy and wondering which aspects of your event marketing strategy needs some updating or zhuzh-ing to meet your buyers where they are, and adapt to new trends in attendee behavior. And the times-are-a-changing. We're facing economic uncertainty, budget cuts, layoffs, rising costs for travel, staffing, food and beverage…not to mention att...

In this episode Camille reflects on the lessons learned and tactics for success shared by Michelle Radlowski,  Dave Stevens, and Brian Rogers in our recent live taping of Checked In, which we facilitate as a round table discussion about strategies for event success in 2023. RESOURCES Watch the event on-demand: https://splashthat.com/webinars/get-checked-in?&utm_source=podcast Follow Splash on...

We’re in the home stretch of 2022, and if you’re white-knuckling your way through the end of the year, you’re not alone. It’s been another one for the books, to say the least. The silver lining here? Diamonds are made under pressure. And this episode offers insights to help you — and your event strategy — shine bright like a diamond in 2023. This episode is part one of a virtual roundtable discuss...

If you're in the events industry, you probably already understand this uncomfortable truth: you can meticulously plan the most awe-inspiring event, but if the right attendees don't show up... it's a flop and a total waste of your time. There's nothing more critical to event success than a thoughtful event promotion strategy. Enclosed in this episode are 13 event promotion tips...

If you're looking to upgrade the way you set and measure event success, you've tuned into the right episode. This conversation will better equip you to report event success to your leadership team and prove the value of your events.  Let's talk about best practices to track event data effectively and tips to help you simplify and level up reporting for your business, featuring our v...

In this episode, Camille is joined by Splash’s director of product marketing Zach Napolitano. Together, they dig into tips for doing more with less, which is top of mind for every event marketer out there and, frankly, most people these days. They cover the importance of investing in the right tech stack, beating attrition, and making sure people show up to your events, the strategic need to think...

In today’s episode, we connect with Marco Giberti — an entrepreneur and investor with over 25 years of experience in media, technology, and the live events industry. We get into how to harness event technology, accelerate innovation, and reinvention of live events. RESOURCES Follow Marco on LinkedIn: https://www.linkedin.com/in/marcogiberti/ Follow Splash on LinkedIn: https://www.linkedin.com/comp...