Checked In with Splash

In this Zero to Twenty episode replay, Splash's Chief Marketing Officer, Kate Hammitt, sits down with host Joe Matar to discuss event-led growth as a go-to-market strategy. Tune in to hear them share:  What event-led growth is and why it works The evolving B2B buying journey and the critical role events play Strategies for using events to drive growth across every stage of your sales funnel P...

In this webinar replay, host Camille White-Stern sits down with Nina Skoko, Global Partner Marketer at TikTok. Nina's background is rich with media experience, from her days at Wall Street Journal to her time at CBS to her current role at TikTok. Throughout her career, Nina has found a passion for creating impactful stories that connect brands with their consumers. In this episode, she shares...

In this episode of Checked In, host Camille White-Stern is joined by Joe Rivers, Director of Sales Enablement at Spiro. Joe is a seasoned experiential marketer and thought leader with a diverse background in brand activation, tour management, and business development. Joe's career journey and expansive travels across 29 countries have provided him with countless experiences both attending and...

In this episode, host Camille White-Stern is joined by Katherine Tooley, VP of Global Events and Experiential Marketing at HubSpot. With over 20 years of experience in the event industry, Katherine has a rich background in creating memorable and engaging experiences. She's been involved in everything from kicking off music festivals like Bonnaroo and Outside Lands to scaling Refinery29's...

In this week's episode of Checked In, host Camille White-Stern sits down with Chili Piper's Head of Demand Generation Tara Robertson. In their conversation, they discuss: Collaborating with partners on events Metrics for measuring event success Tools for creating invite lists and segmenting audiences Tara's number one tip for increasing attendance Top challenges for incorporating ev...

In this episode of Checked In, host Camille White-Stern meets with VP of Marketing at G2 Palmer Houchins.  From using data to craft G2's event strategy to using numbers to align executives around events, Palmer provides advice to marketers looking to build smarter, more effective programs. ___________________________________________________________________ If you enjoyed today's episode,...

In this episode, host Camille White-Stern shares her top learnings from Forrester's B2B Summit in Austin, Texas.  She covers: The most engaging activations and events at Forrester Tips for standing out on the conference floor without a booth How to maximize your event budget and presence through partnerships Connecting events to your larger content strategy  __________________________________...

In this episode, host Camille White-Stern is joined by Elaine Lee, Senior Manager of Field and Event Marketing at Writer. Elaine has over 7 years of experience in the B2B software and technology space and is passionate about staying at the forefront of marketing trends and using analytics to deliver results and enhance brand visibility. Tune in to hear Elaine and Camille discuss: The changing need...

In this episode, Splash's Director of Experiential Marketing Camille White-Stern and CMO Kate Hammitt record live from Forrester's B2B Summit.   They're joined by VP of ABX at 6sense EJ Oelling and VP of Corporate Marketing at Highspot Lucas Welch to discuss how marketers can use event-led growth strategies to better their marketing and grow their business.    In their panel discuss...

In this episode, Splash Senior Customer Success Manager Danielle Geisler steps in as a special guest host. Danielle works closely with the top event marketers at brands like Spotify, Nutanix, and Uber to understand their event strategies and help them reach their business goals. Throughout the episode, she walks through the biggest event trends she's seeing from customers and shares real life...

In this webinar replay, Camille White-Stern sits down with Jack Tattersall, Director of Global Sales at Guidebook. They discuss strategies and tools to bring the intimacy and magic of smaller events to larger flagship gatherings. Tune in to learn: What to look for in an event app Tactics to engage attendees before, during, and after an event Tips to maximize sponsor visibility  How to build an eve...

In this episode, host Camille White-Stern shares her observations and top takeaways from this year's Adobe Summit. She discusses the best booth activations, out-of-the-box wraparound ideas, and the surprising piece of swag that everyone lining up for. Plus, she explains her simple process for deciding whether or not to invest in a booth at third-party events. _________________________________...

In this episode, host Camille White-Stern sits down with Reveal's Isaac Morehouse and Will Taylor for an in-depth discussion about partner events. From sourcing partners, to cross promotion, to measuring success, Issac and Will share the inside scoop on how to create event partnerships that benefit both parties. 0:01 – Introduction 7:38 – Deciding to Host Partner Events 12:00 – Finding the Ri...

In the second half of this two-part episode, host Camille White-Stern and Vendelux CEO and Co-founder Alex Reynolds continue their conversation around using data to fuel event-led growth motions.  Tune in to learn how to strategically use data to attract target event attendees, personalize outreach, get internal buy-in, and more. In case you missed it, check out the first half of Camille and Alex&...

In this episode, host Camille White-Stern sits down with Alex Reynolds, CEO and Co-founder of Vendelux . They explore the need for data in developing a third-party event strategy that generates revenue, how to leverage that data to get the right people in the room, and more. Plus, they discuss how marketers use tools like Vendelux to gain data-backed insights that help them find their audience and...

In our latest episode, we highlight the key findings from our 2024 Outlook on Events report.  We surveyed 1,200+ marketers to understand how they did last year, what their priorities are this year, and how event-led growth is helping them grow and scale their programs. Tune in to learn what they said, including: Why companies are adopting an event-led growth strategy and the impact it has on busin...

In this episode, Splash's Haley Kaplan chats with Gracie Bulleit, Event Marketing Manager at Pendo, and Sam Varga, Senior Manager of Global Field Marketing at AdRoll, about how they maximize their presence at third-party events. Tune in to learn how to: Identify which third-party events to attend Align your event with your company's goals Design experiences that will have your booth buzz...

In this episode of Checked In with Splash, Splash's Perry Piep and Eric Aguirre talk about one of the biggest challenges for event organizers: predicting and boosting event attendance.  In this conversation, Perry and Eric introduce Attendance Insights, Splash's new AI solution that gives hosts insights about anticipated event outcomes.  Tune in to learn how Splash created the event indu...

In this episode, host Camille White-Stern sits down with Christine Swor, Director of Events and Production at Lattice, and Annie Thompson, Director of Experiential and Global Merchandise at Bumble. They discuss the biggest challenges event marketers are facing and strategies for planning events in 2024.   Throughout the episode, Christine and Annie share best practices for aligning event strategie...

In this episode of the Splash podcast, Camille engages in a dynamic conversation with Kate Hutchinson, who most recently was leading product marketing at Guru.  The duo delves into the intricate world of event marketing, sharing insights on crafting impactful experiences, maximizing team collaboration, and tackling the challenges of hybrid events.  From pre-event strategies to sustaining team alig...

In this illuminating episode of 'Check In with Splash', Kate Hammitt and Emily Wilks discuss the transformative power of event-led growth in marketing. Hammitt, Splash's CMO, defines 'event-led growth' as a strategic approach using events as the primary channel for customer acquisition and retention. She elaborates on how events can drive significant value and growth for b...

In this jam-packed episode, host Camille White-Stern's focus is all about maximizing your presence at third-party events. From the crucial first step of goal-setting to the nitty-gritty of onsite game plans and communication loops, Camille shares invaluable pro tips for achieving stellar results.  Tune in to discover why you should never "wing it" at an event and how real-time updat...

In Part Two of this multi-episode miniseries, we'll learn how to unlock the true potential of AI in event marketing. The one and only Cathy McPhillips, CGO of Marketing AI Institute, shares how she harnessed the power of AI to create an unforgettable event experience at MAICON. Discover her secret to finding the right AI tools to make an impact and how she navigates through the hype to maximi...

In this multi-episode miniseries, we'll learn how to unlock the true potential of AI in event marketing. The one and only Cathy McPhillips, CGO of the Marketing AI Institute, shares how she harnessed the power of AI to create an unforgettable event experience at MAICON. Discover her secret to finding the right AI tools to make an impact and how she navigates through the hype to maximize the v...

Dive into the mind of event and marketing rockstar at TikTok, Nina Skoko, as she shares her career journey and the magic behind event-driven content creation. Discover the goldmine of user-generated content, and learn how Nina measures event success and sources her awe-inspiring event ideas. This episode is a masterclass in turning events into marketing masterpieces. Enjoy! Tell us what you though...