Checked In with Splash

When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline....

The more your event programs scale, the more difficult it becomes to keep a handle on brand consistency.  In this episode, Haley Kaplan explains the critical role brand integrity plays in successful event programs. She shares the most common challenges teams face, including rogue assets, unclear ownership, and inconsistent messaging. If this sounds familiar, she’ll show you how the right technolog...

Can B2B events be fun, creative, and strategic? Absolutely.  In this episode, Camille Arnold sits down with Gracie Bulleit from Pendo and Laura Lilley from Hootsuite to discuss how event marketers can strike the perfect balance between creating engaging brand moments and achieving measurable results. They share the strategies that elevated their event programs, including gamification, hands-on exp...

You’ve curated the perfect experience, nailed the logistics, and built the buzz. But when the day arrives, the seats are emptier than expected.  In this episode, Haley Kaplan shares Splash ’s proven framework for overcoming attrition and driving attendee commitment. From refining your messaging to targeting the right audience, she outlines the key tactics to turn low attendance into a thing of the...

First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn , Event Technology Manager at Cvent , to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack w...

No one wants to feel like just another name on a guest list.  Generic invites and agendas don’t cut it anymore. Buyers expect relevant and timely experiences that speak to their needs. In this episode, Haley Kaplan and Chelsea Hill from Splash discuss how to use data to create personalized event experiences that connect with audiences. They share engagement strategies for every stage of the funnel...

If you’re an event professional, you’ve probably heard of Cvent CONNECT. It’s the annual conference where event pros come together to explore what’s next for the industry. In this episode, the Splash team attends for the first time and shares their experience. Hayley Pellizzon , Perry Piep , and Haley Kaplan talk about what they learned, the moments that stood out, and the ideas they are taking ba...

Most marketers would be thrilled with 2x or 3x ROI from events. Gainsight consistently sees 7x. Emily Wilkes , Director of Field and Partner Marketing at Gainsight , joins Camille Arnold to discuss how they use events to drive pipeline and business growth. Emily shares how her team executes a variety of event types, each designed to engage prospects and accelerate the buyer journey. In this episod...

Event-led growth can deliver impressive business results, but only when it’s supported by the right technology.  In this episode, Haley Kaplan shares Splash’s framework for selecting tools that enable a scalable, measurable, and sustainable event-led growth strategy. You’ll learn the four capabilities every event platform should have, along with the key integrations you need to connect your events...

As technology evolves, events remain one of the most effective ways to connect people and drive business results.  In this episode, Hayley Kaplan discusses how event-led growth (ELG) helps marketers transform their events from occasional marketing activities into powerful revenue drivers. She shares Splash ’s proven framework for creating an ELG strategy, plus five practical tips to help you stand...

Events aren't random acts of marketing, and they shouldn't be treated that way. In this special session, recorded live at Cvent CONNECT, Matt Heinz , Founder of Heinz Marketing, and Kate Hammitt , VP of Marketing at Cvent and Splash, share their framework for launching a successful event-led growth strategy. They break down the essential steps for getting started and scaling your strateg...

With 2025 at the halfway mark, now’s the time to take stock: What’s working? What’s not? And where should you focus next? In this episode, Haley Kaplan sits down with Camille Arnold , Director of Experiential Marketing at Splash, and Kristen Vesey , Senior Field Marketing Manager at Ramp. They discuss how to fine-tune your event mix, how to use first-party data more effectively, and how to nurture...

Smaller, repeatable events are the cornerstone of an event-led growth strategy. But does the fact that they’re smaller mean they’re easier to run? In part two of our event-led growth (ELG) series, Camille Arnold continues her conversation with Alyssa Peltier , Rachel Andrews , and Felicia Asiedu to debunk the idea that smaller events require less effort or planning that the rest of the event mix....

What is event-led growth, and how do you know if you’re doing it? In part one of our event-led growth (ELG) series, Camille Arnold sits down with Alyssa Peltier , Rachel Andrews , and Felicia Asiedu to explore the question: does a commitment to hosting events mean you're practicing event-led growth? Tune in to learn: What most marketers overlook when planning events The key differences betwee...

There are marketing courses on everything from SEO to mapping the buying journey, but until now, nothing on event-led growth (ELG). In this episode, host Camille Arnold and course co-creator Zach Napolitano share the story behind Splash’s Event-Led Growth Masterclass and Certification . They discuss why it was created, who it's for, and what you'll learn. If events are part of your growt...

In this webinar replay, Splash's Haley Kaplan is joined by Anna Tumanova, Events Marketing Lead at Gorgias. Throughout their discussion, they share tips, trends, and tactics to shape your 2025 events.  Tune in to learn: Key takeaways from event pros on what worked (and what didn't) in 2024 Strategies to increase registrations, reduce attrition, and keep attendees engaged Best practices f...

In this episode of Checked In, Splash's Chief Marketing Officer Kate Hammitt sits down with Senior Director of Events at 6sense Bethany Murphy and Senior Manager of Event Tech & Operations at Cvent Allyson Keenan. Together, they explore the best ways for creating revenue-driving event strategies in 2025.  Tune in to learn how to set realistic, measurable event goals, make data-driven deci...

In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team host our advice series, Ask Splash Anything.    In this series, we poll our audience on the top questions they want us to answer.   Here's what they asked: How do I increase leads and engage attendees before and during my event? What's the best way to use my events to engage my aud...

In this episode of Checked In, Splash's Haley Kaplan and Chelsea Hill recap their experiences at Dreamforce and INBOUND 2024. Tune in to hear them share the creative booths that caught their attention, the similarities and differences between the two conferences, and the unique ways brands were getting noticed on and off the floor. Plus, they explain how to choose which conferences to invest...

In this episode of Checked In, Splash's Haley Kaplan shares how companies can bring the highest-performing marketing channel into every phase of the buyer’s journey. Tune in to hear: How to strategically use events throughout the buying journey Examples of high-performing events for each phase of the funnel, including ones from Splash's very own playbook The most important metrics to mea...

In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team launch the first installment of Ask Splash Anything, an advice series for event marketers. To kick off our new series, we polled our audience on the top questions they wanted us to answer. Here's what they asked: How do you maximize event budget? How do you make a big impact and get res...

In this episode, Splash's Haley Kaplan sits down with Sendoso's Head of Growth and Customer Marketing, Austin Sandmeyer. With over 10 years of experience in the event industry, Austin's hosted everything from small dinners to county fairs to comic-cons to business trade shows and conferences and beyond. Tune in to this episode to hear him share:  Strategies for setting goals and exp...

In this episode of Checked In, host Camille Arnold sits down with Jared Kleinert. Jared is the Founder and CEO of Offsite , a company that helps businesses save time, money, and stress when planning team retreats. In addition to leading Offsite, Jared is also a TED speaker, 3x award-winning author, and USA Today's "Most Connected Millennial" who has helped organize hundreds of event...

In this week's episode, host Camille Arnold sits down with community expert and marketing executive Daniel Cmejla. Daniel has led exponential growth and employee evangelism at some of the most recognized companies in the B2B space, including Chili Piper and Apollo. He also has years of experience organizing political campaigns and events for Bernie Sanders, Hillary Clinton, and most recently,...

In this episode, Splash's Chief Marketing Officer, Kate Hammitt, joins Jonathan Gandolf, Founder and CEO of The Juice, on his podcast The Content Cocktail Hour.  Tune in to hear them discuss how to: Use event-led growth as a repeatable and scalable go-to-market strategy Create an event strategy that aligns with every stage of the buyer's journey Effectively use virtual and in-person even...